XTC Sponsorship Series Presents: Jungle Creations As Sponsor For Social Media Vertical 4th September, 2017

Extreme Tech Challenge (XTC) is excited to introduce first time judges and proud official sponsors of the Social Media Vertical category Jungle Creations to the 2018 XTC Sponsorship Series. Jungle Creations specializes in viral content creation and distribution for an array of global brands and regularly tops the charts for the most shared branded campaigns on Facebook. Regularly achieving over four billion views a month on its social channels alone, they’re in the top 10 most viewed media platforms in the world and in March 2017 their channel VT was the most viewed channel on all of Facebook.

Now in it’s fourth year, XTC 2018 returns more exciting and innovative than ever as the competition brings together the world’s brightest entrepreneurial minds to compete for the chance to pitch their budding business ventures to an all-star panel of judges on Sir Richard Branson’s Necker Island. Jungle Creations will be be joining the team of global sponsors who will be on hand to guide and support this year’s applicants as they compete in the Tech Challenge of their lives.

“At Jungle Creations we’re always on the look-out for exciting and innovative technology companies to showcase to our billions of viewers. With our platform reaching millions of people a day, we think it’s important to use this influence to give ground-breaking tech companies an opportunity to be seen.We’ve carefully crafted our network to offer specific, relevant audiences for brands. By building platforms with unique identities and audiences, we’re able to market category-specific brands to the right people at the right time.We’re proudly sponsoring the Social Media vertical to help start-ups learn how to market the right way on social by utilising platforms like ours to grow their businesses, drive sales and raise awareness of their world-changing tech.” – Mitch Strong, Jungle Creations Commercial Partnerships Director

As part of its sponsorship, Jungle Creations will offer prizes to the contestants within the Social Media Vertical as well as to the Winner of XTC 2018. Up for grabs is one Social Media Consultancy session with the Head of Social at Jungle Creations and one branded video distribution on its largest page VT.

Commenting on the partnership, XTC COO, Sabine Schindlbauer said: “We are delighted to welcome Jungle Creations as the official Social Media Vertical sponsor. Integrating brands into XTC helps the entire competition grow, whilst also helping Jungle Creations achieve their objectives. With Jungle Creations’ leading content platforms showcasing our start-ups technology, it will enable them to grow and drive global awareness.”

Deal brokered by Slingshot Sponsorship.

Jungle Creations: Website | Facebook | Instagram
XTC: Website | Facebook | Twitter | Instagram


Slingshot’s Founder Jackie Fast Wins Emerging Leader Award in Europe 25th August, 2017

The M&A Advisor, renowned globally for its recognition of outstanding professionals in the field of M&A, financing, and turnaround professionals, created The Emerging Leaders Awards – EMEA to celebrate the emerging industry leaders who have reached a significant level of success in the industry before the age of 40.

The awards programme, in partnership with Shard Media Group and supported by ACG, is now in its 2nd year and is unique in that the winners are announced before the ceremony takes place – so we are delighted to announce our very own Jackie Fast as the winner of the ‘Marketing, Communication and Business Development Professional’ category for 2017.

Jackie Fast, Managing Director of Slingshot Sponsorship stated:

‘I am absolutely thrilled to be recognised amongst this group of extremely bright and talented individuals.  I am especially proud to be noticed within the marketing, communication and business development, which is a reflection on the consistently great work Slingshot produce as an agency for our clients across all sectors. It is an unbelievable honour.”

Judged by a team of industry experts the awards ceremony, taking place in Andaz Liverpool Street on Wednesday September 13th, will feature speakers including the likes of John Kiely, Managing Director at Smithfield; Richard Shaw, Chair at ACG; Ian Jamieson, Chief Executive at Jamieson Corporate Finance; and Robin Johnson, Partner at Eversheds Sutherland.

To see the full list of winners, click here.


XTC Sponsorship Series Presents: Meltwater As Sponsor For New Data & Analtyics Vertical 10th August, 2017

Extreme Tech Challenge (XTC) 2018 is excited to announce the addition of a data & analytics vertical for this year’s competition, which will focus on highlighting tomorrow’s most promising data science companies. The new vertical will be sponsored by Meltwater, a global leader in media intelligence. Meltwater’s Outside Insight technology uses advanced AI and data science to help more than 25,000 clients leverage valuable external data to make more informed business decisions. Meltwater was founded in Norway in 2001 by CEO Jorn Lyseggen, who bootstrapped the company with $15,000. Today it has more than 1,500 employees and 55 offices globally.

On their involvement in XTC 2018, Jorn Lyseggen, Meltwater Founder & CEO, said: “Meltwater has long been dedicated to supporting the next generation of tech startups through our data science hub, Shack15, in London and our non-profit, MEST, in Africa. I’m thrilled to be part of this year’s XTC and to support the next big innovators.”

Lyseggen will be the official judge for the Meltwater data & analytics prize. The winner of this vertical will receive 2 seats at a hot desk in one of Meltwater’s global Shack15 data science hub locations (including London, SF and Shanghai) for 3 months. Shack15 was launched in London in 2016 as a co-working and events space specifically focused on data science startups, as part of Meltwater’s commitment to fostering tech startup communities around the world.

Commenting on the partnership, XTC COO, Sabine Schindlbauer said: “We are delighted to welcome Meltwater as the official Data & Analytics Vertical sponsor. Their leading technology and media intelligence showcases exactly what our competition stands for, and their fantastic prize for the winner of the vertical will continue to help data-focused startups grow.”

Deal Brokered by Slingshot Sponsorship.

About Meltwater

Meltwater helps companies make better, more informed decisions based on insights from the outside. More than 25,000 companies use the Meltwater media intelligence platform to stay on top of billions of online conversations, extract relevant insights, and use them to strategically manage their brand and stay ahead of their competition. With over 55 offices on six continents, Meltwater is dedicated to personal, global service built on local expertise. Meltwater also operates the Meltwater Entrepreneurial School of Technology (MEST), a nonprofit organization devoted to nurturing future generations of entrepreneurs.For more information, follow Meltwater on Twitter, Facebook, LinkedIn, YouTube, or visit meltwater.com.


Sponsorship Inspires the Next Generation 29th June, 2017

Education is the engine of the future.  As we live in a world that requires skilled people to run our technology, a shortage in this sector of the workforce will slow us down.  According to the Daily Telegraph,  43% of STEM skilled vacancies in the UK are difficult to fill.  Across the world, there is a shortage of workers for this highly technical world.  And as technology continues to advance, the shortage will become more extreme.

Sponsorship should be part of the solution.  Governments are building STEM skill learning into their education strategies but it is expensive and will not solve the problem fast enough.  STEM skills are needed in the workplace now.  Private schools have the money to push STEM education but only 7% of the UK population attends private schools. State schools have not been given enough resources to make big changes in STEM education.  Not only do we need skilled teachers, but teachers need to be inspirational. Children need role models to look up to and follow so we need to provide inspiration beyond the national curriculum. Children of today are digital natives and need to be educated to work to develop their technological world. Sponsorship can provide not only the resources but also the essential spark that is so badly lacking in our schools.

Sponsorship should support STEM education as it has the power to ignite STEM interest in young people.  Yesterday, the Bloodhound Super Sonic Car visited ICS, a school in North London.  It is a technologically complex machine that will attempt to break the land speed record and hit 1000mph in a South African desert next year.  A new partnership has been created between Bloodhound SSC and Saudi Aramco to support the Bloodhound SSC traveling to schools across the UK.  The charismatic team headed by Mike Ford used interactive projects to explain the complex technology to the roomful of excited children who sat in rapt attention before queuing up to sit in the simulator.  The children heard the story and watched footage of the brave Wing Commander Andy Green and then worked on technical problem-solving projects that the Bloodhound SSC had needed to work out to develop.  Partnerships can offer interesting engagement that conventional education cannot always achieve and prove that STEM is both exciting and relevant.

Sponsorship involves many people working towards a common goal.  Though the Bloodhound SSC continues to develop new technologies and push boundaries, it now has the added mission to promote the uptake of STEM subject by schoolchildren and inspire passion for the disciplines that make such a project possible.  Saudi Aramco is a leader in innovation and has cutting-edge technologies in the field of energy. It has a developed programme in Saudi Arabia to promote the study of STEM subjects by young students and educate teachers to address its problem of the shortage of skilled workers.  Governments across the world acknowledge the need for more STEM students.  In a technological world with such a need for skilled workers, all interests will be aligned to support the partnership.

Sponsorship is a story that can engage for a lifetime.  The story of the Bloodhound Super Sonic Car began more than 25 years ago and over the years has evolved into its current configuration with the original driver Richard Noble as the Project Director.  People around the world have been following the story of the Bloodhound SSC since the 1980’s and look forward to each new exciting development.  Saudi Aramco’s support will be entwined with the story of the Bloodhound SSC as it attempts the record and furthers technological advances.  Children who are introduced to the Bloodhound SSC will never forget the day the modular car visited their school and will follow and support the project in the news, on the website and on social media.  The memory will last a lifetime of engagement.

The partnership of Saudi Aramco and Bloodhound SSC is providing a solution to the problem of STEM skill shortage by inspiring the next generation to pursue STEM careers.



Are You Maximising Your Online Platform? Step Back Before You Hit a Wall 29th June, 2017

If you are an online platform with a large audience, you may well have several brands lined up at your door wanting a piece of the pie. Of course, this is an ideal situation and the mentality of most business people will be ‘cash in whilst you can’ and push the accelerator button, however this is the perfect moment to step back and carefully consider your commercial plan for the future success of your business.

With a large audience at your disposal, you’re already the envy of most of the internet and you’ve likely spent a great deal of time, effort and money to get to this stage. Therefore, now is not the time to succumb to the temptation of the quick win, it’s time to build the foundations for growth.

There is an abundance of ways to monetize your online audience, with affiliate marketing, sponsored blogs, the selling ad space and pay per click being some of the most common. Generally, the majority of these deals are short term, which is great for cash flow, but may not be so great for your loyal audience, and after spending all the effort to build your following to this point, any brand you allow to integrate should be only involved with the aim to grow that following.

To do that, the key at this point is to understand the value of your assets and create a strategic plan to achieve maximum revenues. By creating relevant business partnerships, which engulf a multitude of the assets you possess will help you reach higher revenues and drive your online platform forward. If there is not an inhouse employee skilled in this department, it is in your best interests to seek guidance.

By having a specialist involved to assess the platform you will be able to take that step back before hit a wall and leap over it instead. Once your commercial value is realised, developed and packaged it’s only a matter of time until you are able to attract long-term brand partners that will bring considerable revenue and also add to the online experience, thus growing your audience and opportunities even further.



The Cateran Yomp – ABF The Soldiers’ Charity’s ultimate challenge! 13th June, 2017

Slingshot has been selected by the Army’s national charity to provide valuation and long-term commercial direction for The Cateran Yomp.

Entering its 7th year, The Cateran Yomp is an epic trek where teams of 3-6 people take on 54 miles in 24 hours across the rugged terrain of the Scottish wilderness, pushing both mind and body to the limit. The Yomp brings together unsung heroes from the UK and overseas, with participants ranging from elite athletes to first timers, the young and the old in a unique environment fostering terrific camaraderie.

The event has raised over £2.4m and has been sponsored by the likes of Sainsburys, Alliance Trust, HSBC, Thomson Reuters, PWC and notable others since its inception in 2011.

Bernie Critchley, Events Manager – Bespoke Events & Sponsorship states:

“It was really useful getting Slingshot Sponsorship to do a valuation on the Cateran Yomp, and give us advice on sponsorship packages, so we knew that we were pitching it at the right level. The proposal that they designed for us was excellent, and was perfect to send to our prospects. The team were very friendly, professional and easy to work with throughout the whole process.”

Sam Howell, Head of New Business, Slingshot Sponsorship said:

“We’re delighted to provide sponsorship support to such an inspiring charity and a team of passionate individuals to help them make the most of the commercial potential of The Cateran Yomp”

The Cateran Yomp takes place this weekend, 10 -11 June 2017.


The Extreme Tech Challenge Series Presents: Zoom – Main Communications Partner 1st June, 2017

Extreme Tech Challenge (XTC) is proud to announce the return of Zoom Video Communications, Inc. to the 2018 XTC Sponsorship Series.  Zoom is the leader in modern enterprise video communications, with a secure, easy platform for video and audio conferencing, messaging, and webinars across mobile, desktop, and room systems. Zoom Rooms is their original software-based conference room solution used around the world in conference, huddle, and training rooms, as well as executive offices and classrooms. Zoom is proud to be the official sponsor and judge of the Productivity Vertical for XTC 2018.

XTC 2018 marks the fourth year of this exciting and innovating competition that brings together the world’s brightest entrepreneurial minds to compete for the chance to pitch their budding business ventures to an all-star panel of judges on Sir Richard Branson’s Necker Island. Zoom will be returning for it’s second year as an invaluable member to the team of global sponsors who will be on hand to guide and support this year’s applicants as they compete in the Tech Challenge of their lives.

“Zoom is proud to be a second-time partner of XTC. We had a great experience sponsoring the Productivity vertical last year, and we’re excited to support this group of world-changing entrepreneurs again. Zoom helps teams be more productive with high quality video meetings and powerful collaboration tools, and it’s a pleasure to support other productivity innovations by promising startups.”
– Eric S. Yuan, Founder & CEO, Zoom Video Communications

As part of their sponsorship, Zoom will offer free accounts to lauded competitors in the contest, with Head of Marketing Janine Pelosi representing Zoom as an XTC 2018 judge for the Productivity Vertical. First place in the Productivity category will receive five free Zoom Pro accounts for one year, while second through fifth place will each earn one free Zoom Pro account for one year. Additionally, the overall Top 10 Semi-Finalists moving onto CES this January 2018 will each get one free Zoom Pro account for one year.

The Final Champion of XTC 2017 will be awarded with the most sought after prize from Zoom—ten free Business accounts for one year. Over 600,000 companies trust Zoom and 94% of their IT organizations recommend Zoom to colleagues, a testament to the high caliber of Zoom’s sponsorship of XTC 2018.

Sponsorship opportunities are still available – contact Slingshot Sponsorship should you wish to discuss the potential of inclusion.


3rd Annual XTC 2017 Concludes on Sir Richard Branson’s Necker Island – Congrats to Winner VANTAGE ROBOTICS! 15th February, 2017

After narrowing down the competition at CES 2017, the final three competitors headed down to the Caribbean for the finals.

XTC Finals – Necker Island, British Virgin Islands – The race to Necker Island culminates with an unprecedented, photo-finish judging: Separated by less than half a percent in point total, Vantage Robotics is named of winner of Extreme Tech Challenge 2017!

XTC 2017 Champion Vantage Robotics (San Francisco, CA) has created the best flying camera in the world, making it easy and safe, for anyone to capture stunning aerial video and stills. Their team includes DARPA Grand Challenge winners, IDEO alumni, and experienced entrepreneurs spearheaded by founders Joe van Niekerk and Tobin Fisher. Three years ago, Tobin Fisher, CEO and co-founder of Vantage Robotics, cut his hand on a plastic-bladed quadrotor; inspired by his injury, he set out to design flying cameras with the same ease of use as products he helped create at IDEO. Vantage’s first product, Snap, is a fully portable, safe, and incredibly easy-to-use 4K flying camera.

Tobin Fisher remarks: “We’re honoured beyond words to be selected amongst such a prestigious group of companies. After working on hundreds of product iterations over four years to realise the goal of true freedom of perspective for aerial video, we feel incredibly grateful to get this level of recognition for our solution from such an amazing group of judges. Thank you to Bill Tai, Sir Richard Branson, the judges, XTC, and everyone else who believed in us along the way.”

As the last rays of sunlight fell across the glistening beaches of Necker Island, the evening gave way to the final round of the swift competition. Each finalist took to the stage to present their ventures to the final round of judges and – for the first time ever – to a global audience via MaiTai Global’s livestream. Following an intensive Q&A with the three finalists, the judges deliberated privately to determine the winner, which proved to be a tight race down to the last minute.

Winner Vantage Robotics was selected by a prestigious panel spearheaded by special guest judge Sir Richard Branson, who hosted the final round of the challenge on his own Necker Island. Branson was joined by Venture Capitalist Jim Breyer, Founder and CEO of C3 IoT Tom Siebel, CTO for the Hillary for America campaign Steph Hannon, Co-founder and Managing Partner, Aspect Ventures Theresia Gouw, and Chief Operating Officer, iTutor Group Jerry Huang.

An all-encompassing experience, the judges expressed excitement over the integral role they played in shaping the challenge and the calibre of competitors XTC draws. “The process was fascinating; the contrasting teamwork, listening skills, intense passion – all of this was demonstrated in all three of the finalists and that part of it was really exciting. I congratulate the XTC team for pulling all this together; great deal of fun, intellectually energising and very enjoyable.”Jim Breyer, Founder & CEO, Breyer Capital

“The ambition and innovation of all the contestants was mind-blowing, including the semi-finalists, each of which could have taken the top prize. The judges deliberation was intense as Vantage Robotics and Cresilon were a dead heat by our scoring system.”Steph Hannon, CTO for the Hillary for America campaign

A fierce competition spanning several months and crossing three critical judging platforms, XTC invited over a thousand world-class entrepreneurs to showcase their cutting-edge innovations. The contest is designed to provide winners with valuable infrastructure to scale at low incremental cost, and exposure to a network of world class advisers to help them turn their venture into a successful business. With the first two rounds of the competition taking place at MaiTai Global’s annual Ocean Gala in December and the world’s largest consumer electronic showcase in January at CES® 2017 Las Vegas, XTC traverses the globe in search of the next great startup.

As part of the Finals, Special guest judge Sir Richard Branson took to the stage to deliver his take on winning company Vantage Robotics: “There’s fantastic intensity around the Vantage Robotics team, the judges thought it was wonderful the way they have driven towards simplicity. I personally think the market is very large and I just love the product…and the fact that it’s not going to cut your head off.”

Congratulations to the Extreme Tech Challenge 2017 Participants!

Redefining the way military, first responders, and doctors handle medical emergencies, Second Place Runner Up Cresilon (New York, NY) is a plant-based hemostatic gel that accelerates the natural blood-clotting process. Founders Joe Landolina and Isaac Miller are connected by one shared mission: to improve wound care and advance the standard of medical treatment.

Third place finisher ReDeTec (Toronto, CAN) is the producer of a desktop filament extruder and recycling unit for 3D printers. The innovative company creates novel plastic processing technology with significantly reduced energy and space requirements, freeing plastic recycling from the factory floor and making it a much more accessible technology for everyone. ReDeTec is the brainchild of Dennon Oosterman and Alex Kay, who deliver a free, safe way to recycle virtually anything plastic.

Joining the XTC Finalists onstage was winner of principle sponsor iTutorGroup’s China Vertical, Co-Founder of Best Sign, Joy Wan. Best Sign allows users to view, sign and send important documents from anywhere in the world and has the industry’s first ISO27001 international safety certification, providing comprehensive, financial-level security.

XTC is presented by MaiTai Global, a vanguard collective of the world’s leading entrepreneurs, creators, and athletes. Participants combine their energy, network and resources to help each other achieve professional success, pushing the limits of work and play while also fuelling philanthropic activities around the world.

MaiTai Global would like to express their deepest gratitude to the 2017 Sponsors: Founding partner iTutorGroup, Semi-Finals partner CES® 2017 and vertical sponsors Deloitte, Dianrong, IBM, Living In Digital Times, Treasure Data, VR Fest and Zoom for their generous support and insight to further enhance the XTC experience for both participants and spectators.

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#XTC2017


Slingshot Sponsorship Wins European Sponsorship Association Rights Holder Award 2016 10th February, 2017

Slingshot Sponsorship has won the Rights Holder Award for the second consecutive year, at the 2016 European Sponsorship Awards for their work with Snowboxx Music Festival. The category celebrates the rights holder that has gone out of their way to support sponsoring brands, offering innovative solutions and opportunities.

 

With Snowboxx confirming the relocation of the festival to a substantially larger site in 2016, Slingshot were appointed to complete a strategic analysis of the property in order to utilise sponsorship (both funds and contra) to ensure an effective and profitable transition.

 

Since the launch of the event in 2012, the event had only ever secured 1 sponsorship from a brand. Within 3 months, Slingshot and the Snowboxx managed to secure crucial additional revenue and support from 3 global brand partnerships with Coors Light, Rockstar Energy Drink & Jungfrau, which ultimately contributed towards a sold out festival and through integrating bespoke brand activity the festival experience was enormously enhanced.

 

Slingshot approached Coors Light with an integrated proposition to support the brand message of #DammeCold and the positioning as the ultimate in ice cold refreshment. Coors Light signed as the ‘Official Beer Partner’ of Snowboxx Festival 2016. Utilising the natural synergies through the shared passions of music and the cold nature of the event Coors Light developed a sponsorship campaign focused on digitally amplifying onsite content & activity to the wider UK audience.

 

Slingshot also brokered the partnership between Snowboxx and Rockstar Energy Drink the ‘Official Energy Drink’ for Snowboxx Festival 2016. Rockstar Energy Drink has always had a close connection with music and winter action sports and as such the partnership was a natural fit. Rockstar Energy Drink were granted use of use of a range of Snowboxx imagery and assets as well as the support of VIP competitions to offer attendees the opportunity to experience Snowboxx 2016 as a true Rockstar.

 

Jackie Fast, MD of Slingshot Sponsorship was absolutely thrilled to win the award, commenting:

“Absolutely delighted to win this prestigious ESA award for the second year in a row, thank you to ESA for supporting the work that Slingshot does with rights holders. We are so happy to have helped Snowboxx enhance their event and look forward to seeing this event continue to flourish in years to come.”

 

The winners of the European Sponsorship Association Awards were announced at the awards ceremony in London on Thursday, 9th February 2017.

 

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Slingshot Sponsorship is an innovative strategic sponsorship agency based in Central London with offices around the world.  Slingshot works across all industry sectors to help organisations identify, create and optimise assets so they become engaging marketing opportunities for brands to partner with.  Clients include diverse verticals such as publishing, events, music artist rights, award programmes, music festivals, and charities – all with a desire of pushing the boundaries in traditional sponsorship.

For comments and information, please contact Kieran Morris:

Telephone: +44 (0)207 226 7839

Email: kieran@slingshotsponsorship.com