Sponsorship Inspires the Next Generation 29th June, 2017

Education is the engine of the future.  As we live in a world that requires skilled people to run our technology, a shortage in this sector of the workforce will slow us down.  According to the Daily Telegraph,  43% of STEM skilled vacancies in the UK are difficult to fill.  Across the world, there is a shortage of workers for this highly technical world.  And as technology continues to advance, the shortage will become more extreme.

Sponsorship should be part of the solution.  Governments are building STEM skill learning into their education strategies but it is expensive and will not solve the problem fast enough.  STEM skills are needed in the workplace now.  Private schools have the money to push STEM education but only 7% of the UK population attends private schools. State schools have not been given enough resources to make big changes in STEM education.  Not only do we need skilled teachers, but teachers need to be inspirational. Children need role models to look up to and follow so we need to provide inspiration beyond the national curriculum. Children of today are digital natives and need to be educated to work to develop their technological world. Sponsorship can provide not only the resources but also the essential spark that is so badly lacking in our schools.

Sponsorship should support STEM education as it has the power to ignite STEM interest in young people.  Yesterday, the Bloodhound Super Sonic Car visited ICS, a school in North London.  It is a technologically complex machine that will attempt to break the land speed record and hit 1000mph in a South African desert next year.  A new partnership has been created between Bloodhound SSC and Saudi Aramco to support the Bloodhound SSC traveling to schools across the UK.  The charismatic team headed by Mike Ford used interactive projects to explain the complex technology to the roomful of excited children who sat in rapt attention before queuing up to sit in the simulator.  The children heard the story and watched footage of the brave Wing Commander Andy Green and then worked on technical problem-solving projects that the Bloodhound SSC had needed to work out to develop.  Partnerships can offer interesting engagement that conventional education cannot always achieve and prove that STEM is both exciting and relevant.

Sponsorship involves many people working towards a common goal.  Though the Bloodhound SSC continues to develop new technologies and push boundaries, it now has the added mission to promote the uptake of STEM subject by schoolchildren and inspire passion for the disciplines that make such a project possible.  Saudi Aramco is a leader in innovation and has cutting-edge technologies in the field of energy. It has a developed programme in Saudi Arabia to promote the study of STEM subjects by young students and educate teachers to address its problem of the shortage of skilled workers.  Governments across the world acknowledge the need for more STEM students.  In a technological world with such a need for skilled workers, all interests will be aligned to support the partnership.

Sponsorship is a story that can engage for a lifetime.  The story of the Bloodhound Super Sonic Car began more than 25 years ago and over the years has evolved into its current configuration with the original driver Richard Noble as the Project Director.  People around the world have been following the story of the Bloodhound SSC since the 1980’s and look forward to each new exciting development.  Saudi Aramco’s support will be entwined with the story of the Bloodhound SSC as it attempts the record and furthers technological advances.  Children who are introduced to the Bloodhound SSC will never forget the day the modular car visited their school and will follow and support the project in the news, on the website and on social media.  The memory will last a lifetime of engagement.

The partnership of Saudi Aramco and Bloodhound SSC is providing a solution to the problem of STEM skill shortage by inspiring the next generation to pursue STEM careers.



Are You Maximising Your Online Platform? Step Back Before You Hit a Wall 29th June, 2017

If you are an online platform with a large audience, you may well have several brands lined up at your door wanting a piece of the pie. Of course, this is an ideal situation and the mentality of most business people will be ‘cash in whilst you can’ and push the accelerator button, however this is the perfect moment to step back and carefully consider your commercial plan for the future success of your business.

With a large audience at your disposal, you’re already the envy of most of the internet and you’ve likely spent a great deal of time, effort and money to get to this stage. Therefore, now is not the time to succumb to the temptation of the quick win, it’s time to build the foundations for growth.

There is an abundance of ways to monetize your online audience, with affiliate marketing, sponsored blogs, the selling ad space and pay per click being some of the most common. Generally, the majority of these deals are short term, which is great for cash flow, but may not be so great for your loyal audience, and after spending all the effort to build your following to this point, any brand you allow to integrate should be only involved with the aim to grow that following.

To do that, the key at this point is to understand the value of your assets and create a strategic plan to achieve maximum revenues. By creating relevant business partnerships, which engulf a multitude of the assets you possess will help you reach higher revenues and drive your online platform forward. If there is not an inhouse employee skilled in this department, it is in your best interests to seek guidance.

By having a specialist involved to assess the platform you will be able to take that step back before hit a wall and leap over it instead. Once your commercial value is realised, developed and packaged it’s only a matter of time until you are able to attract long-term brand partners that will bring considerable revenue and also add to the online experience, thus growing your audience and opportunities even further.



The Cateran Yomp – ABF The Soldiers’ Charity’s ultimate challenge! 13th June, 2017

Slingshot has been selected by the Army’s national charity to provide valuation and long-term commercial direction for The Cateran Yomp.

Entering its 7th year, The Cateran Yomp is an epic trek where teams of 3-6 people take on 54 miles in 24 hours across the rugged terrain of the Scottish wilderness, pushing both mind and body to the limit. The Yomp brings together unsung heroes from the UK and overseas, with participants ranging from elite athletes to first timers, the young and the old in a unique environment fostering terrific camaraderie.

The event has raised over £2.4m and has been sponsored by the likes of Sainsburys, Alliance Trust, HSBC, Thomson Reuters, PWC and notable others since its inception in 2011.

Bernie Critchley, Events Manager – Bespoke Events & Sponsorship states:

“It was really useful getting Slingshot Sponsorship to do a valuation on the Cateran Yomp, and give us advice on sponsorship packages, so we knew that we were pitching it at the right level. The proposal that they designed for us was excellent, and was perfect to send to our prospects. The team were very friendly, professional and easy to work with throughout the whole process.”

Sam Howell, Head of New Business, Slingshot Sponsorship said:

“We’re delighted to provide sponsorship support to such an inspiring charity and a team of passionate individuals to help them make the most of the commercial potential of The Cateran Yomp”

The Cateran Yomp takes place this weekend, 10 -11 June 2017.


The Extreme Tech Challenge Series Presents: Zoom – Main Communications Partner 1st June, 2017

Extreme Tech Challenge (XTC) is proud to announce the return of Zoom Video Communications, Inc. to the 2018 XTC Sponsorship Series.  Zoom is the leader in modern enterprise video communications, with a secure, easy platform for video and audio conferencing, messaging, and webinars across mobile, desktop, and room systems. Zoom Rooms is their original software-based conference room solution used around the world in conference, huddle, and training rooms, as well as executive offices and classrooms. Zoom is proud to be the official sponsor and judge of the Productivity Vertical for XTC 2018.

XTC 2018 marks the fourth year of this exciting and innovating competition that brings together the world’s brightest entrepreneurial minds to compete for the chance to pitch their budding business ventures to an all-star panel of judges on Sir Richard Branson’s Necker Island. Zoom will be returning for it’s second year as an invaluable member to the team of global sponsors who will be on hand to guide and support this year’s applicants as they compete in the Tech Challenge of their lives.

“Zoom is proud to be a second-time partner of XTC. We had a great experience sponsoring the Productivity vertical last year, and we’re excited to support this group of world-changing entrepreneurs again. Zoom helps teams be more productive with high quality video meetings and powerful collaboration tools, and it’s a pleasure to support other productivity innovations by promising startups.”
– Eric S. Yuan, Founder & CEO, Zoom Video Communications

As part of their sponsorship, Zoom will offer free accounts to lauded competitors in the contest, with Head of Marketing Janine Pelosi representing Zoom as an XTC 2018 judge for the Productivity Vertical. First place in the Productivity category will receive five free Zoom Pro accounts for one year, while second through fifth place will each earn one free Zoom Pro account for one year. Additionally, the overall Top 10 Semi-Finalists moving onto CES this January 2018 will each get one free Zoom Pro account for one year.

The Final Champion of XTC 2017 will be awarded with the most sought after prize from Zoom—ten free Business accounts for one year. Over 600,000 companies trust Zoom and 94% of their IT organizations recommend Zoom to colleagues, a testament to the high caliber of Zoom’s sponsorship of XTC 2018.

Sponsorship opportunities are still available – contact Slingshot Sponsorship should you wish to discuss the potential of inclusion.


3rd Annual XTC 2017 Concludes on Sir Richard Branson’s Necker Island – Congrats to Winner VANTAGE ROBOTICS! 15th February, 2017

After narrowing down the competition at CES 2017, the final three competitors headed down to the Caribbean for the finals.

XTC Finals – Necker Island, British Virgin Islands – The race to Necker Island culminates with an unprecedented, photo-finish judging: Separated by less than half a percent in point total, Vantage Robotics is named of winner of Extreme Tech Challenge 2017!

XTC 2017 Champion Vantage Robotics (San Francisco, CA) has created the best flying camera in the world, making it easy and safe, for anyone to capture stunning aerial video and stills. Their team includes DARPA Grand Challenge winners, IDEO alumni, and experienced entrepreneurs spearheaded by founders Joe van Niekerk and Tobin Fisher. Three years ago, Tobin Fisher, CEO and co-founder of Vantage Robotics, cut his hand on a plastic-bladed quadrotor; inspired by his injury, he set out to design flying cameras with the same ease of use as products he helped create at IDEO. Vantage’s first product, Snap, is a fully portable, safe, and incredibly easy-to-use 4K flying camera.

Tobin Fisher remarks: “We’re honoured beyond words to be selected amongst such a prestigious group of companies. After working on hundreds of product iterations over four years to realise the goal of true freedom of perspective for aerial video, we feel incredibly grateful to get this level of recognition for our solution from such an amazing group of judges. Thank you to Bill Tai, Sir Richard Branson, the judges, XTC, and everyone else who believed in us along the way.”

As the last rays of sunlight fell across the glistening beaches of Necker Island, the evening gave way to the final round of the swift competition. Each finalist took to the stage to present their ventures to the final round of judges and – for the first time ever – to a global audience via MaiTai Global’s livestream. Following an intensive Q&A with the three finalists, the judges deliberated privately to determine the winner, which proved to be a tight race down to the last minute.

Winner Vantage Robotics was selected by a prestigious panel spearheaded by special guest judge Sir Richard Branson, who hosted the final round of the challenge on his own Necker Island. Branson was joined by Venture Capitalist Jim Breyer, Founder and CEO of C3 IoT Tom Siebel, CTO for the Hillary for America campaign Steph Hannon, Co-founder and Managing Partner, Aspect Ventures Theresia Gouw, and Chief Operating Officer, iTutor Group Jerry Huang.

An all-encompassing experience, the judges expressed excitement over the integral role they played in shaping the challenge and the calibre of competitors XTC draws. “The process was fascinating; the contrasting teamwork, listening skills, intense passion – all of this was demonstrated in all three of the finalists and that part of it was really exciting. I congratulate the XTC team for pulling all this together; great deal of fun, intellectually energising and very enjoyable.”Jim Breyer, Founder & CEO, Breyer Capital

“The ambition and innovation of all the contestants was mind-blowing, including the semi-finalists, each of which could have taken the top prize. The judges deliberation was intense as Vantage Robotics and Cresilon were a dead heat by our scoring system.”Steph Hannon, CTO for the Hillary for America campaign

A fierce competition spanning several months and crossing three critical judging platforms, XTC invited over a thousand world-class entrepreneurs to showcase their cutting-edge innovations. The contest is designed to provide winners with valuable infrastructure to scale at low incremental cost, and exposure to a network of world class advisers to help them turn their venture into a successful business. With the first two rounds of the competition taking place at MaiTai Global’s annual Ocean Gala in December and the world’s largest consumer electronic showcase in January at CES® 2017 Las Vegas, XTC traverses the globe in search of the next great startup.

As part of the Finals, Special guest judge Sir Richard Branson took to the stage to deliver his take on winning company Vantage Robotics: “There’s fantastic intensity around the Vantage Robotics team, the judges thought it was wonderful the way they have driven towards simplicity. I personally think the market is very large and I just love the product…and the fact that it’s not going to cut your head off.”

Congratulations to the Extreme Tech Challenge 2017 Participants!

Redefining the way military, first responders, and doctors handle medical emergencies, Second Place Runner Up Cresilon (New York, NY) is a plant-based hemostatic gel that accelerates the natural blood-clotting process. Founders Joe Landolina and Isaac Miller are connected by one shared mission: to improve wound care and advance the standard of medical treatment.

Third place finisher ReDeTec (Toronto, CAN) is the producer of a desktop filament extruder and recycling unit for 3D printers. The innovative company creates novel plastic processing technology with significantly reduced energy and space requirements, freeing plastic recycling from the factory floor and making it a much more accessible technology for everyone. ReDeTec is the brainchild of Dennon Oosterman and Alex Kay, who deliver a free, safe way to recycle virtually anything plastic.

Joining the XTC Finalists onstage was winner of principle sponsor iTutorGroup’s China Vertical, Co-Founder of Best Sign, Joy Wan. Best Sign allows users to view, sign and send important documents from anywhere in the world and has the industry’s first ISO27001 international safety certification, providing comprehensive, financial-level security.

XTC is presented by MaiTai Global, a vanguard collective of the world’s leading entrepreneurs, creators, and athletes. Participants combine their energy, network and resources to help each other achieve professional success, pushing the limits of work and play while also fuelling philanthropic activities around the world.

MaiTai Global would like to express their deepest gratitude to the 2017 Sponsors: Founding partner iTutorGroup, Semi-Finals partner CES® 2017 and vertical sponsors Deloitte, Dianrong, IBM, Living In Digital Times, Treasure Data, VR Fest and Zoom for their generous support and insight to further enhance the XTC experience for both participants and spectators.

Stay Connected:
Website | Facebook | Twitter

#XTC2017


Slingshot Sponsorship Wins European Sponsorship Association Rights Holder Award 2016 10th February, 2017

Slingshot Sponsorship has won the Rights Holder Award for the second consecutive year, at the 2016 European Sponsorship Awards for their work with Snowboxx Music Festival. The category celebrates the rights holder that has gone out of their way to support sponsoring brands, offering innovative solutions and opportunities.

 

With Snowboxx confirming the relocation of the festival to a substantially larger site in 2016, Slingshot were appointed to complete a strategic analysis of the property in order to utilise sponsorship (both funds and contra) to ensure an effective and profitable transition.

 

Since the launch of the event in 2012, the event had only ever secured 1 sponsorship from a brand. Within 3 months, Slingshot and the Snowboxx managed to secure crucial additional revenue and support from 3 global brand partnerships with Coors Light, Rockstar Energy Drink & Jungfrau, which ultimately contributed towards a sold out festival and through integrating bespoke brand activity the festival experience was enormously enhanced.

 

Slingshot approached Coors Light with an integrated proposition to support the brand message of #DammeCold and the positioning as the ultimate in ice cold refreshment. Coors Light signed as the ‘Official Beer Partner’ of Snowboxx Festival 2016. Utilising the natural synergies through the shared passions of music and the cold nature of the event Coors Light developed a sponsorship campaign focused on digitally amplifying onsite content & activity to the wider UK audience.

 

Slingshot also brokered the partnership between Snowboxx and Rockstar Energy Drink the ‘Official Energy Drink’ for Snowboxx Festival 2016. Rockstar Energy Drink has always had a close connection with music and winter action sports and as such the partnership was a natural fit. Rockstar Energy Drink were granted use of use of a range of Snowboxx imagery and assets as well as the support of VIP competitions to offer attendees the opportunity to experience Snowboxx 2016 as a true Rockstar.

 

Jackie Fast, MD of Slingshot Sponsorship was absolutely thrilled to win the award, commenting:

“Absolutely delighted to win this prestigious ESA award for the second year in a row, thank you to ESA for supporting the work that Slingshot does with rights holders. We are so happy to have helped Snowboxx enhance their event and look forward to seeing this event continue to flourish in years to come.”

 

The winners of the European Sponsorship Association Awards were announced at the awards ceremony in London on Thursday, 9th February 2017.

 

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Slingshot Sponsorship is an innovative strategic sponsorship agency based in Central London with offices around the world.  Slingshot works across all industry sectors to help organisations identify, create and optimise assets so they become engaging marketing opportunities for brands to partner with.  Clients include diverse verticals such as publishing, events, music artist rights, award programmes, music festivals, and charities – all with a desire of pushing the boundaries in traditional sponsorship.

For comments and information, please contact Kieran Morris:

Telephone: +44 (0)207 226 7839

Email: kieran@slingshotsponsorship.com


2017 Extreme Tech Challenge Top 3! 6th February, 2017

Having edged past twenty five progressive and worthy competitors from across the globe, the 2017 Extreme Tech Challenge Finalists represent an expansive breadth of industries: hemostatic solution innovators Cresilon (New York, NY), filament recycling startup ReDeTec (Toronto, CAN) and hi-tech aerial camera specialists Vantage Robotics (San Francisco, CA).

The Semi-Final round proved to be a photo-finish race for the finalists, who pitched their fledgling ventures live onstage alongside their Top 10 contemporaries under the glittering Las Vegas skyline. Impossibly close to call, the Top 3 were ultimately chosen by a collective of tech’s most brilliant trailblazers. President and CEO of Consumer Technology Association Gary Shapiro presided at the helm of the judges’ table, accompanied by Founder and Managing Partner of SoftTech VC Jeff Clavier, Director of Intel Capital Christine Herron, Founding Partner of Pacific Investments and Innova Capital Fund Veronica Serra, Founder and Managing Partner of Binary Capital Jonathan Teo and Founder and CEO of Dianrong, Soul Htite.

CONGRATULATIONS TO THE 2017 EXTREME TECH CHALLENGE TOP 3!

Redefining the way military, first responders, and doctors handle medical emergencies, finalist Cresilon is a plant-based hemostatic gel that accelerates the natural blood-clotting process. Founders Joe Landolina and Isaac Miller are connected by one shared mission: to improve wound care and advance the standard of medical treatment.

Producer of a desktop filament extruder and recycling unit for 3D printers, finalist ReDeTec creates novel plastic processing technology with significantly reduced energy and space requirements, freeing plastic recycling from the factory floor and making it a much more accessible technology for everyone. ReDeTec is the brainchild of Dennon Oosterman and Alex Kay, who deliver a free, safe way to recycle virtually anything plastic.

Third finalist Vantage Robotics has created the best flying camera in the world, making it easy for anyone to capture stunning aerial video and stills. Their team includes DARPA Grand Challenge winners, IDEO alumni, and experienced entrepreneurs spearheaded by founders Joe van Niekerk and Tobin Fisher. Vantage’s first product, Snap, is a fully portable, safe, and incredibly easy-to-use 4K flying camera.

The Finalists will now face the most stringent and final round on Necker Island, pitching their venture to Sir Richard Branson alongside 2017 Finals judges including venture capitalist, founder and CEO of Breyer Capital, Jim Breyer, Veteran software entrepreneur and founder of C3 loT, Tom Siebel, Managing Partner of Aspect Ventures, Theresia Gouw, CTO for the Hillary for America campaign, Steph Hannon and COO of the iTutor Group Jerry Huang.

Looking ahead to what awaits Necker Island, Finals Judge Steph Hannon remarks:“The discipline, focus and passion of extreme athletes is mirrored in exceptional entrepreneurs. I can’t wait to see limits pushed and peak performance achieved when groups of both gather for XTC finals on Necker Island.”


XTC 2017 Touches Down at CES 2017 – Meet the Finalists Heading to Branson’s Necker Island 12th January, 2017

The field is set for the final round of Extreme Tech Challenge, hitting its last stop at Sir Richard Branson’s Necker Island this February 2, 2017. Traversing a sinuous path to reach this final milestone including a highly-contested Semi-Finals round at CES® 2017, the Top 3 Finalists for XTC 2017 push the boundaries of technology into new frontiers of modern science.

Having edged past twenty five progressive and worthy competitors from across the globe, the 2017 Extreme Tech Challenge Finalists represent an expansive breadth of industries: hemostatic solution innovators Cresilon (New York, NY), filament recycling startup ReDeTec(Toronto, CAN) and hi-tech aerial camera specialists VantageRobotics (San Francisco, CA).

The Semi-Final round proved to be a photo-finish race for the finalists, who pitched their fledgling ventures live onstage alongside their Top 10 contemporaries under the glittering Las Vegas skyline. Impossibly close to call, the Top 3 were ultimately chosen by a collective of tech’s most brilliant trailblazers. President and CEO of Consumer Technology Association Gary Shapiro presided at the helm of the judges’ table, accompanied by Founder and Managing Partner of SoftTech VC Jeff Clavier, Director of Intel Capital Christine Herron, Founding Partner of Pacific Investments and Innova Capital Fund Veronica Serra, Founder and Managing Partner of Binary Capital Jonathan Teo and Founder and CEO of Dianrong, Soul Htite.

Congratulations to the 2017 Extreme Tech Challenge Top 3!

Redefining the way military, first responders, and doctors handle medical emergencies, finalist Cresilon is a plant-based hemostatic gel that accelerates the natural blood-clotting process. Founders Joe Landolina and Isaac Miller are connected by one shared mission: to improve wound care and advance the standard of medical treatment.

Producer of a desktop filament extruder and recycling unit for 3D printers, finalist ReDeTec creates novel plastic processing technology with significantly reduced energy and space requirements, freeing plastic recycling from the factory floor and making it a much more accessible technology for everyone. ReDeTec is the brainchild of Dennon Oosterman and Alex Kay, who deliver a free, safe way to recycle virtually anything plastic.

Third finalist Vantage Robotics has created the best flying camera in the world, making it easy for anyone to capture stunning aerial video and stills. Their team includes DARPA Grand Challenge winners, IDEO alumni, and experienced entrepreneurs spearheaded by founders Joe van Niekerk and Tobin Fisher. Vantage’s first product, Snap, is a fully portable, safe, and incredibly easy-to-use 4K flying camera.

The Finalists will now face the most stringent and final round on Necker Island, pitching their venture to Sir Richard Branson alongside 2017 Finals judges including venture capitalist, founder and CEO of Breyer Capital, Jim Breyer, Veteran software entrepreneur and founder of C3 loT, Tom Siebel, Managing Partner of Aspect Ventures, Theresia Gouw, CTO for the Hillary for America campaign, Steph Hannon and COO of the iTutor Group Jerry Huang.

Looking ahead to what awaits Necker Island, Finals Judge Steph Hannon remarks: “The discipline, focus and passion of extreme athletes is mirrored in exceptional entrepreneurs. I can’t wait to see limits pushed and peak performance achieved when groups of both gather for XTC finals on Necker Island.

XTC is presented by MaiTai Global, a vanguard collective of the world’s leading entrepreneurs, creators, and athletes. Participants combine their energy, network and resources to help each other achieve professional success, pushing the limits of work and play while also fueling philanthropic activities around the world.

MaiTai Global would like to express their deepest gratitude to the 2017 Sponsors: Founding partner iTutorGroup, Semi-Finals partner CES® 2017 and vertical sponsors Deloitte, Dianrong, IBM, Living in Digital Times, Treasure Data, VR Fest and Zoom for their generous support and industry insight to further enhance the XTC experience for both participants and spectators.

STAY CONNECTED: XTC
 Website | Facebook | Twitter | Instagram


Extreme Tech Challenge 2017 Introduces New China Vertical — Thanks to Sponsors iTutorGroup 9th December, 2016

XTC 2017 and iTutorGroup team up to invite China’s brightest female entrepreneurs to join the race to Sir Richard Branson’s Necker Island

Beijing, CNExtreme Tech Challenge (XTC) and iTutorGroup join forces in a deal brokered by Slingshot Sponsorship, to create—for the first time ever—the China Vertical category, inviting inspiring female innovators around China to share their ventures with the entrepreneurial community. Now in its third year, XTC pits the most brilliant minds of the entrepreneurial world against one another, catapulting one champion to the top. XTC 2017 draws finalists from across the globe, representing nearly every sector of the tech world from virtual reality to blockchain. Fresh off the unveiling of the Top 25 finalists, this year’s competitors are one step closer to the finals, hailing from London’s Canaria to Tel Aviv’s Intezer Lab and soon: China.

Founding partner and primary sponsor of Extreme Tech Challenge, iTutorGroup, has helped the annual challenge spread its roots deep into the heart of China and beyond. The online-education-based company deploys real-time interactive personalized learning sessions in countless subject matters to connect upwards more than 10,000 teachers, across 80 countries through millions of classes each year. Utilizing a wealth of platforms- vipabc, vipabc junior, TutorABC, TutorABCJr, TutorMing and LiveH2H, iTutorGroup grants students around the world access to invaluable learning opportunities live. Since its inception in 1998, their breakthroughs pushed language learning beyond the confines of the physical classroom, defying physical distance, to provide widespread access to foreign languages and other subjects. Creators of the first commercially available synchronous learning portal, it was only a matter of time until iTutorGroup turned their innate desire for innovation into a thriving partnership with Extreme Tech Challenge.

Reflecting on the strives iTutorGroup has made alongside XTC and what lies ahead for China’s most luminous female entrepreneurs, Dr. Eric Yang extols:

“We are truly excited to be part of Extreme Tech Challenge and support female entrepreneurs in China and around the world. Ever since we started our company, entrepreneurial and innovative spirit has been part of our DNA. We always encourage our employees to think outside of the box and start with new initiatives that will bring our company as well as industry forward. Our focus on innovation has enabled us to grow into a global company with offices in Silicon Valley, Shanghai, Tokyo and Taipei, which allows us to impact customers in more than 20 countries every day. Nevertheless, to achieve a lasting change, we need support of many entrepreneurs and innovators which is why we are so happy to be part of this contest and support young female entrepreneurs”, said Dr. Eric Yang, Co-founder and CEO of iTutorGroup and VIPABC.

The invaluable partnership resulted in the creation of the 2016 Women’s Entrepreneur Pitch Contest, which took place in Beijing on November 18, 2016. The Top Five Finalists are Next Dress, Patsnap, Merak, Hosbby and BestSign — Congratulations! A select judge will crown only one winner from the pool of five pioneering candidates. The top-prize winner will be invited to attend the illustrious XTC 2017 Finals on Sir Richard Branson’s Necker Island with the opportunity to pitch their winning concept during the final round on February 2, 2017, to a panel of esteemed judges including iTutorGroup’s Chief Operating Officer Jerry Huang.

Extreme Tech Challenge will be unveiling the Top 10 candidates moving forward in the competition Saturday, December 3rd, 2016 at MaiTai Global’s annual Ocean Gala. An event to raise awareness for conservation and protection of the world’s ocean and its wildlife, the Ocean Gala is an integral stop on the race to Necker Island.

Stay Connected:
iTutorGroup: Website | Facebook | Twitter
XTC: Website | Facebook | Twitter

About iTutorGroup
iTutorGroup is the global leader in online education providing individualized, personalized learning experiences to hundreds of thousands of students and business professionals in countless subject matters through its network and sourcing of experts and teachers in thousands of centers, institutions and cities around the world. We do this by leveraging big data analytics and utilizing advanced algorithmic matching between students, classmates, teaching consultants and digital content. Since its inception in 1998, iTutorGroup has become the largest online platform driving live human-to-human interactions worldwide. iTutorGroup leads the revolution of education and live interaction with its human-to-human platform and service model. With iTutorGroup, anybody can learn anything from any device, anytime, 24-7.

About Extreme Tech Challenge / MaiTai Global
The Extreme Tech Challenge is the world’s largest startup competition. It is a contest designed to identify emerging leaders that have the potential to dominate their markets and reward them with greatly enhanced visibility, infrastructure and resources to scale quickly at low cost. Ten world class startups will be selected as semi-finalists to present live on stage at CES with 3 finalists presenting to a panel of all-star judges including Sir Richard Branson, Tom Siebel, Theresia Gouw, Jim Breyer and Steph Hannon on Necker Island. Winners will receive resources to amplify their success and scale their companies.

XTC is presented by MaiTai Global, a vanguard collective of the world’s leading entrepreneurs, creators, and athletes. Participants combine their energy, network and resources to help each other achieve professional success, pushing the limits of work and play while also fueling philanthropic activities around the world.


Muscular Dystrophy UK appoints Slingshot Sponsorship to drive commercial strategy 5th April, 2016

Slingshot Sponsorship today announce their new client, Muscular Dystrophy UK. Slingshot has been selected by the charity to help drive new commercial relationships and a long term strategy.

Muscular Dystrophy UK, founded in 1959, supports and helps bring together people affected by more than 60 rare and very rare progressive muscle-weakening and wasting conditions.

Rebecca Day, Director of Development for Muscular Dystrophy UK says:

“For Muscular Dystrophy UK, research is at a critical stage requiring a real acceleration in investment; along with all we want to accomplish in providing ongoing support for families living with these devastating muscle-wasting conditions.  Wholly reliant on voluntary income, we are keen to take a thorough and proactive approach to identify and maximize the potential of commercial partnerships to meet our goals. Slingshot responded to our brief with a perfect blend of energy and passion for the project, coupled with evident and demonstrable expertise. We are extremely excited to see what we can achieve by working together.”

Jackie Fast, MD of Slingshot Sponsorship said of the new partnership, “We’re delighted to be working with such a well-renowned British charity to help them make the most of the commercial benefit to their research and income streams.”

 


What Car? Win Excellence Award with the help of Slingshot Sponsorship 16th February, 2016

What Car? was awarded the Rights Holder Achievement Award at the prestigious European Sponsorship Association Awards held at Café de Paris in London.
Overcoming strong competition from around Europe, What Car? impressed the judging panel after turning around dwindling interest from sponsors in their flagship event and bringing numerous new sponsors on board.
In 2011 the What Car Awards only had one sponsor which signalled the lowest event revenue in its 36-year history, at this point they enlisted the help of Slingshot Sponsorship to overhaul the commercial strategy and attract new sponsors.
Four years later, the first sponsor Slingshot brought on board in 2012 are still sponsors today, despite signing one-year contracts each year. What Car Awards and Slingshot Sponsorship have achieved this by creating the right partnership for each sponsor, delivering results year in year out – ensuring the delivery of truly sustainable sponsorship.
Jackie Fast, MD of Slingshot Sponsorship commented; “We are really proud of our work with the What Car? Awards who were actually Slingshot’s first ever client, the Awards are a fabulous event which now has the sponsor partners it deserves.
Slingshot are unique in the fact that we exclusively specialise in sponsorship sales – particularly how to creatively build a commercial proposition. This award win (one of many for this client) supports how our innovative approach significantly impacts our client’s bottom line for the long term without compromising the culture and personality of the event. We are thrilled!”

To find out more about the What Car? Awards please click here.
To read the Slingshot case study on What Car please click here.
To find out more about Slingshot Sponsorship please click here.
To see more news from the ESA Excellence Awards 2015 please click here.


Billetto joins with Slingshot Sponsorship to develop digital sponsorship for event owners 27th January, 2016

Billetto, the ticketing platform has joined forces with Slingshot Sponsorship to develop an innovative activation platform for its event owners to connect with their fans.

The rich data Billetto has on each of its attendees is much sought-after by event owners wanting to engage with specific audiences based on lifestyle segmentation and with access to over 35,000 events across the UK, and an active email database of 250,000, the pickings are ripe for Billetto’s partner brands.

With access never before available with such ease, brands will now be able to hone into very niche audiences using demographics in addition to interest segments such as culture, music, sport and creative.
“Our USP as a data provider is that we can offer a model where the client only pays for the specific data they need, so if they are targeting a very small audience of 35-44 year-old foodies within a certain European region, they would only pay for the reach we could deliver,” explains Morten Jensen, Partner at Billetto.

Jackie Fast, MD of Slingshot Sponsorship says, “The potential of this is enormous and helps bridge the gap between online and onsite engagement. By working with rich data, we can segment campaigns and messages with minimal cost and resource. Equally there is the capability to create extremely widespread campaigns and develop continuity with the same consumer – regardless of which music festival or event they attend. It marks a shift in the way that brands and rights holders can operate in the sponsorship industry.”

To find out more about how your brand could utilise Billetto customer data to engage meaningfully with your target audience online, please contact Andrew Selby from Slingshot Sponsorship:
E: andrew@slingshotsponsorship.com
T: +44 (0)207 226 5052


Slingshot Sponsorship launch 2016 Workshop Series at world-renowned Shoreditch House 18th January, 2016

Following on from her successful workshops at Shoreditch House last year, Jackie Fast, Founder and MD of Slingshot Sponsorship today announces a series of six more workshops to take place at the illustrious member’s club for 2016.

“We had a great response to our sponsorship series last year at Shoreditch House and I’m very pleased to be able to offer more seminars in these delightful surroundings,” says Jackie.

“Our seminars are open to any rights holders who want to gain the knowledge to secure sponsors, identify their best assets to build into a sponsorship proposal and ensure their proposal is valued at the right level. We work with many companies now who didn’t initially think of themselves as a rights holder! Now they’ve realised they can open up this new revenue stream and bring in partners with expertise they didn’t previously possess, hugely benefiting their bottom line.”

Seminars which are offered to club members begin in February and run until June, the dates and titles of each seminar are below.
The final seminar gives you the opportunity to pitch your sponsorship opportunity to a panel of experts who will offer advice and feedback. The best pitch of the session will win a full day’s consultancy with Slingshot Sponsorship, worth £5k, so sign up today!

For more detail on each of the seminars offered and to register please visit:
http://www.sohohouse.com/house-seven

February 16th – The future of sponsorship
March 7th – Sponsorship assets
April 5th – Sponsorship valuation
May 3rd – Perfecting your sponsorship proposal
June 7th – Negotiating your sponsorship
June 14th – Open pitch session: Pitch to win


Jackie Fast, MD of Slingshot Sponsorship announced as a guest speaker at International Confex 2016 13th January, 2016

Slingshot Sponsorship today announce that Jackie Fast, MD and Founder of the agency will be attending International Confex, the exhibition for Event Organisers at London Olympia on March 2nd and 3rd 2016.

On 2nd March as part of an educational programme at the Association Events Forum, Jackie will present a seminar entitled ‘How associations maximise sponsorship potential in 2016’ to attending delegates such as MacDonald Hotels & Resorts, Emirates Old Trafford and Eventbrite.

On the following day Confex welcomes the AEO Sales Conference delegates to Olympia’s Pillar Hall for a cutting-edge programme of education where Jackie will be giving a talk on ‘Sponsorship sales – the pinnacle of client engagement.’

To find out more about International Confex at Olympia and to register please click here.


Forbes Speaks to Slingshot Sponsorship MD Jackie Fast on her mission in the industry 22nd October, 2015

Forbes recently caught up with Slingshot Sponsorship’s MD Jackie Fast to discuss her journey through the sponsorship industry to date.  Insight on how to break into the sponsorship industry, what drives entrepreneurs, and how changing the model has helped to drive Slingshot’s client successes.

Read the full article on Forbes here.


Slingshot Sponsorship Shortlisted for Most Effective Sponsorship Activation 15th September, 2015

Slingshot Sponsorship has been shortlisted for the Most Effective Sponsorship Activation for their work with Ableton and the Knowledge Arena at Outlook Festival 2014 in the Field Marketing and Brand Experience Awards.  The category nominates those brand campaigns that were exceptional in any sector and the shortlist ranged from sport, music and B2B sponsorship activations.

Ableton is a Berlin-based music software company that produces and distributes the production of products and software controllers.  As the sponsor of the first ever Knowledge Arena at Outlook Festival, Ableton created a Show & Play Zone which was supported through significant artist content including round table discussions, forums, panels and a number of workshops.  This integration has provided a new stream of content for the festival, while providing unrivaled customer experience.

To watch the entry video click here.

This category was highly competitive with some of Europe’s leading sponsorship agencies such as Frukt Communications, Synergy Sponsorship and Wasserman Experience also being shortlisted.  To see the full list of shortlisted entries at the Field Marketing and Brand Experience Awards click here.

The winners will be announced at an Awards Ceremony held at The Troxy in London on October 22nd, 2015.

 


2015 ESA Excellence Awards Now Inviting Entries From Across the European Sponsorship Industry 18th August, 2015

Submissions for the 9th annual Excellence Awards close on 30th September, with a glittering presentation ceremony taking place at London’s Café de Paris on February 11th 2016

The European Sponsorship Association (ESA), the membership body that works to inspire better marketing across rights holders, brands and agencies, is today inviting interested parties to submit their best work in order to be considered for a prestigious ESA Excellence Award.

Now in its ninth year, the ESA Excellence Awards are the only awards to recognise and celebrate the best sponsorships across Europe and reward the outstanding work achieved by sponsorship industry professionals.

Earlier this year, ESA announced that it was overhauling its Awards categories to better reflect the way sponsorships are being conceived and then activated across Europe. The 2015 ESA Excellence Awards will now feature 18 new-look categories across various industry sectors, including music, sport and arts and culture.

The full list of 2015 ESA Excellence Award categories are:

  1. ESA Best of Europe Award
  2. B2B Activation Award
  3. Best Use of Hospitality Activation
  4. CSR/Community Sponsorship Award
  5. Mass Participation Sponsorship or Event Award
  6. Sponsorship of the Year Award
  7. Media Sponsorship Award
  8. Employee Engagement Award
  9. Live Music Sponsorship or Activation Award
  10. Arts & Culture Sponsorship Award
  11. Best Use of Social Media
  12. Sports Sponsorship Award
  13. Best Use of Digital
  14. Best Use of PR
  15. Rights Holder Achievement Award
  16. Multi-National Award
  17. Best Use of Insight
  18. Best Use of Integrated Marketing

After inviting candidates to submit applications to become a judge for the 2015 Excellence Awards, ESA is delighted to be gathering together a group of industry experts who will review and select the best campaigns according to a strict set of judging criteria.

The deadline to submit an entry for the Awards is 30th September 2015 and the shortlist for each category will be publicly announced in October 2015. The ESA Excellence Award winners will then be revealed at a glittering awards ceremony in central London’s Café de Paris on February 11th 2016.

To enter the 2015 ESA Excellence Awards agencies, rights holders and brands should visit http://sponsorship.org/awards/awards-home/ for the online application forms, and to obtain further details of the Awards process. Organisations and individuals are also encouraged to enter the Awards as soon as possible in order to qualify for the ‘Early Bird’ entry discount, which expires on 11th September 2015.

Karen Earl, Chairman of the European Sponsorship Association, said:

“For almost a decade now the ESA Excellence Awards has come to represent the industry ‘gold standard’ and it is a great opportunity to celebrate the best-in-class sponsorship projects from across the continent.”

She continued: “The sponsorship industry goes from strength to strength and the new-look ESA Excellence Awards highlights how we have evolved the initiative to better reflect this progress and change, and so ensure that we remain relevant to the professionals who are producing outstanding work across a vibrant European sponsorship landscape.”       

Slingshot MD and ESA Board Member Jackie Fast, who has chaired a team of professionals working within the sponsorship industry to revamp the Awards, commented:

“We now encourage the whole industry to enter their best campaigns for these Awards. There are opportunities for everyone from across Europe to be involved, no matter what the size of the sponsorship budget. The judges will look for creativity, campaigns that have achieved the business objectives, and where there are clearly measured and evaluated results that prove success.

“Winning an ESA Excellence Award provides a valuable marketing platform to showcase your great work and promote your achievements to industry peers, and helps foster new, valuable sponsorship connections. The very best of luck to everyone who enters!”

Further general information about the 2015 ESA Excellence Awards can be found here: http://sponsorship.org/awards/awards-home/

Full details of the new Award categories can be viewed here: http://sponsorship.org/awards/categories

For information on how to enter the Awards: http://sponsorship.org/awards/how-to-enter

To purchase a table for the Awards ceremony, please visit: https://billetto.co.uk/en/events/esa-excellence-awards (UK Sterling payments) or https://billetto.eu/en/events/esa-excellence-awardseu (Euro payments)

For further information about the Awards, contact the ESA office, Tel +44 (0) 20 8390 3311 or email awards@sponsorship.org

 


Slingshot Sponsorship’s MD Jackie Fast Goes Down Under 16th July, 2015

Slingshot Sponsorship’s MD Jackie Fast will be presenting a two day training course in Sydney, Australia on October 27th and 28th with Marcus Evans. This is a unique chance to hear from one of the industry’s leading experts on how to successfully secure sponsorship in today’s landscape.

With the increase of digital and technology, this has created a seismic shift in the way consumers engage in the world around them – and this has a significant impact on brands and how brands utilise sponsorship to engage with their target audiences.  Slingshot have successfully been a driving force within this new framework of sponsorship and this two day course will show you why traditional sponsorship practices no longer work in today’s industry.

Key takeaways from the event will include:

  • Understanding the new rules of sponsorship
  • Incorporating social media and digital technology to enhance sponsorship activity
  • Learning how sponsorship can grow your business, not just your commercial bottomline
  • Elaborating the market trends on sponsorship sectors including sport, arts, music, conferences and CSR
  • Maximising your true potential

Jackie Fast commented, “I am extremely thrilled to be coming to Australia to present our agency’s framework for sustainable sponsorship for both rights holders and brands.  With an office in Singapore, we can help provide further support our attendees in the long term so I am thrilled to be able to come down and start engaging with the Australian sponsorship industry.”

For more information or to book your place please click here. 


Slingshot Sponsorship secures Dailymotion as Official Media Partner for both Outlook and Dimension Festivals 3rd July, 2015

Slingshot Sponsorship has signed Dailymotion as Official Media Partner for Outlook Festival and Dimensions Festival.

This is a partnership with vast potential. The two festivals, Outlook (2-6 September) and Dimensions (26-30 August) feature performances from hundreds of artists across multiple stages located in diverse settings including a moat, a Roman amphitheatre and numerous boat parties, which sets the scene for some unique content, not only for people unable to attend the festivals, but also for festivalgoers to share during and after the festivals. 

Dailymotion is one of the world’s biggest video platforms, and the most popular European site – across all categories – in the world according to comScore. The partnership will include a significant live stream element, in addition to seeded video content than the entire year.

Marc Eychenne, VP of Dailymotion, said:

“We are delighted to be working with Outlook and Dimensions. For years, we have been working with music festivals to develop their online reach through livestreaming or more short form content. Last year’s Dimensions opening concert with Caribou was a massive success on our platform and that’s why we’re excited to further develop a working relationship. Both festivals will bring great music experiences to our audience and attract new viewers to Dailymotion.”

Jackie Fast, MD, Slingshot Sponsorship, said:

“Outlook & Dimensions Festivals are truly unique and amass a huge following worldwide.  The partnership with Dailymotion not only supports this audience growth, but provides both festivals the opportunity to continually engage with their artists, advocates, and fans outside of the attendance of the festivals themselves.”



Join Our Webinar – we’ll teach you how to get the right sponsorship 19th June, 2015

At Slingshot Sponsorship we’ve already helped dozens of companies find the right commercial partners. Whether it’s to help them grow, reach a bigger audience, or simply make a project a success, there’s one common theme: we find clients the right, long-term partners.

At the root of it, that’s what Slingshot Sponsorship does differently.

To get there, our clients normally go through our intensive Bootcamp. But we want more businesses and individuals to benefit from the Slingshot approach.

So, working with our friends at Monkfeet, we’re launching our first webinar.

Looking from the perspectives of both attracting and proposing sponsorship, we’ll take you through:

  • Tricks and tips for making the most of sponsorship opportunities
  • How to form valuable marketing and marketing partnerships
  • Understanding your proposition
  • How to write a sponsorship proposal
  • How to navigate the sponsorship sales process

This 55-minute online course might be the best £25 you’ll ever spend. Book now!

We’re also hosting in-person, in-depth sponsorship workshops at Monkfeet: take a look at our courses.


Snozone appoints Slingshot Sponsorship to reinvent its commercial strategy 12th June, 2015

Snozone, the indoor Snowsports destination and unique training ground for skiing and snowboarding has announced the appointment of Slingshot Sponsorship as its commercial partner to recruit fresh, like-minded brand partners across events, sponsorship and hospitality.

Slingshot Sponsorship will work with Snozone to evolve their commercial strategy reflecting Snozone’s brand values and vision.

Elena Kale, Snozone’s Group Commercial manager said:

‘We are delighted to have Slingshot on board as our commercial partner. We’re convinced Slingshot will add to the continued success of growing our brand and taking us into new markets, inspiring a whole new audience for whom Snowsports can be their sport of choice.

We’re open 364 day a year and we believe Snowsports should be accessible to everyone regardless of their ability- all year round– and not just seen as a seasonal activity. We are firmly committed to position Snowsports as truly a sport for all.’

Jackie Fast, MD at Slingshot Sponsorship, said:

“Snozone is an exciting property in the market and illustrates how more organisations are utilising sponsorship to not only increase their bottom line, but also how partnerships can be facilitated across a business to amplify other core business activities.  We can’t wait to start developing these types of partnerships across the business.”


Slingshot Sponsorship Appointed as Sponsorship Agency for Wales Rally GB 2015 29th October, 2014

The UK round of the world’s leading Rally Championship, Wales Rally GB, has appointed Slingshot Sponsorship as their dedicated sponsorship agency for the 2015s event. With only two weeks to go until Wales Rally GB 2014, the routes are being cleared across various locations in North Wales for the climax of this year’s Championship.

The FIA World Rally Championship comprises rounds in 13 different countries around the world and covers four continents in 11 months, culminating with a Champion Driver and Champion Manufacturer at the end of the season. Widely regarded as one of the most challenging motor sport competitions on the planet, the UK leg takes place in the forests and parks of mid and North Wales, providing the sternest test of both man and machine.

As well as the popular forest stages, the rally weekend will feature a whole host of additional events for ticket holders, ranging from the brand new family friendly Service Park in Deeside as well as Spectator Stages at Chirk Castle and Kinmel Park. More that 70,000 attendees will enjoy day long entertainment, catering and big screens in celebration of the Rally.

Ben Taylor, Managing Director, Wales Rally GB stated “We have big plans for the development of Wales Rally GB in the coming years and we are delighted to have identified Slingshot Sponsorship as the perfect sponsorship agency our event. We will be working collaboratively to establish Wales Rally GB – known as the ‘Rally of Legends’ – as one of the prominent sporting events in the UK calendar.”

Integrated and tailored in its approach, Slingshot Sponsorship has evolved as an agency to develop and deliver inspired partnership opportunities for high profile clients.

Jackie Fast, Managing Director, Slingshot Sponsorship explains “Wales Rally GB stands as one of the premier motor sport events in the world – working with the event is a very exciting opportunity for us to showcase the commercial potential of this platform.”

Sponsorship opportunities for the Wales Rally GB 2015 are currently available.


Slingshot Sponsorship Wins Best British Small Business in the O2 Smarta 100 6th October, 2014

Smarta.com and O2 Business present the UK’s 100 most dynamic and innovative small businesses

Smarta.com and O2 Business proudly announce that Slingshot Sponsorship is a winner of the 2014 O2 Smarta 100, the ultimate index of the UK’s savviest, supremely disruptive, most resourceful and socially-beneficial small businesses.

The O2 Smarta 100 awards celebrates new UK tech powerhouses like Squawka, Rant & Rave and Pact Coffee, as much as those dedicated to changing thousands of lives for the better – Two Fingers Brewing Co, whose profits go in full to prostate cancer research.

In total, 2014’s Smarta 100 are generating revenues of over £70million a year and employing more than 640 people. More than a quarter are female-run businesses and half are self-funded, with just 5% borrowing from a bank. 35% have taken angel, private equity or VC funding. The oldest company founder is 56; the two youngest are just teenagers at 19.

Commenting on their inclusion in the Smarta 100, Slingshot Sponsorship’s Managing Director Jackie Fast said:

We are absolutely thrilled to be part of the Smarta 100 list this year.  It’s fantastic that our specialist work in helping organisations commercialise through sponsorship is being recognised by the larger business community.  Even just being judged by such an esteemed panel from businesses that we find truly inspiring including Naked Wines and Ella’s Kitchen is an honour in itself, and winning is just that much better!

Jackie Fast is also up for the Young Female Entrepreneur Award at the Smarta100 through a public vote.

Discover more business stories and to vote for Jackie Fast under the Young Female Entrepreneur Award category please visit: www.smarta.com/smarta100

 


Slingshot’s MD Jackie Fast named as one of UK’s Hottest Entrepreneurs Aged 35 or Under 15th September, 2014

Growing Business today names its 12th annual list of the entrepreneurs aged 35 or under behind 30 of the UK’s brightest companies.

Jackie Fast, MD of Slingshot Sponsorship, has been named one of the UK’s most outstanding entrepreneurs aged 35 or under, revealed today in Growing Business’ Young Guns ‘Class of 2014′.

Recognised at an awards luncheon held at the prestigious Kensington Roof Gardens, this year’s crop is made up of 54 entrepreneurs behind 30 of the country’s fastest-growing firms.  The Class of 2014 join an alumni already containing the founders of 330 businesses named since the Young Guns awards began in 2003.  Sponsored by law firm Keystone Law and chartered accountants haysmacintyre, Young Guns celebrates the most outstanding crop of young entrepreneurs the country has to offer with only 30 companies selected each year, and no repeat appearances.

Commenting on the win, Jackie Fast said: “It is an absolute honour to be recognised amongst this incredibly influential and successful group of people shaping the future of business in the UK.  As our agency is driven to enable and secure the future of other businesses commercially through securing partners, this award is particularly relevant to us.  We can’t wait to see what the future holds for Slingshot Sponsorship as well as the other Young Guns!”

Now in its 12th year, the awards has a track record of talent spotting, previously recognising the fledgling businesses started by the likes of Michael Action Smith OBE of Mind Candy, Holly Tucker MBE of Notonthehighstreet.com, Neil Hutchinson of Forward Internet Group, Matthew Riley of Daisy Group Plc, and the co-founders of Innocent Drinks, Huddle, YPlan, Nails Inc., Chilango, and Made.com.

 

View the full list of 2014 Young Guns and their profiles here:www.growingbusiness.co.uk/young-guns

In numbers: Who are the Young Guns Class of 2014?

  • There are 54 qualifying co-founders
  • The 30 businesses are 4 years old on average
  • The mean age between the qualifying founders is 29, with the youngest just 18
  • On average their companies employ 36 people, with the highest employing 200
  • Between the 20 companies that are equity backed, the total they’ve raised stands at over £114m
  • That means those 20 companies have raised £5.7m on average – the highest being House Trip, which has raised $60m and Nutmeg with $50m.
  • It also means 10 companies in this Class have grown organically
  • Their average turnover (for the 26 who told us) is £4.1m and they’re forecasting to grow that to £7.2m this year
  • Of the 26 who told us, they still own 61% of their equity

Outlook & Dimensions Festivals launch video to celebrate partnership with D&AD and Red Stripe 27th August, 2014

To celebrate Outlook & Dimensions Festivals’ partnership with D&AD and Red Stripe at this year’s D&AD New Blood, the team have released a video to creatively explore the collaboration.

D&AD’s New Blood is a programme that inspires the next generation of creative talent and stimulates the creative industry. Each year New Blood hosts exhibitions at Spitalfields Market – encouraging young advertising and design heads to engage with a host of exhibitors.  As part of their partnership, Outlook & Dimensions hosted an exhibition at their offices which saw more than 20 young designers join the Outlook team to learn about the processes behind developing the festival from Marketing to Sales and the development of the festival Site-Art.

The innovative partnership also saw Outlook & Dimensions and Red Stripe develop and deliver a competition to their dedicated audiences to unearth promising and exciting new designers. The brief encouraged the designers to break away from traditional billboard advertising, to create something that would challenge the senses and embody Outlook & Dimensions Festivals.

The chosen design by Oliver Reynolds-Duffy – a 3rd year graphic designer at Manchester Metropolitan University was displayed on a 20 foot billboard in the heart of London’s bustling Shoreditch. Oliver’s designed was inspired by Dimensions Festival and concentrated on sourced materials which were used as different layered elements and pieces across the board.

The final part of the partnership culminated in the awards ceremony at the Truman Brewery and after party at Concrete, which was hosted by Outlook & Dimensions with a selection of the festivals’ DJ’s playing throughout the night.

Johnny Scratchley, Director, Outlook & Dimensions Festival stated ‘D&AD New Blood exists to inspire young, creative talent across the world and it has been a pleasure to work with them on this project and offer a platform for our audience to create on a global scale. Having a brand such as Red Stripe on board really rounded up the whole experience for our team – Red Stripe is synonymous with the music our festivals represent, so for me, this was the perfect partnership.’

The winner of the competition will be flown out to support the Outlook & Dimensions festivals’ site-art team this year.  Outlook and Dimensions are two music events with a passion for creating bespoke environments and quality underground music to be experienced. Dimensions Festival will be on from 27th-31st August and Outlook Festival will commence from the 3rd-7th September in Pula, Croatia.


Thatcham to Sponsor new ‘Safety’ Category at 2015 What Car? Awards 14th August, 2014

Thatcham Research, the UK insurers’ automotive research centre, has announced its involvement in the What Car? Car of the Year Awards 2015, as a sponsor of the newly introduced ‘Safety’ category.

The What Car? Car of the Year Awards are the most coveted accolades in the automotive industry. The Awards recognise cars that meet the highest standards in their sector after being put through the toughest tests by the most experienced team in the business.

As the UK’s only Euro NCAP accredited crash test centre and pioneers of the Euro NCAP and insurance industry’s testing criteria for Autonomous Emergency Braking technology, Thatcham has established an unrivalled reputation in the field of vehicle safety. The centre is therefore a natural choice to put its first-hand experience and research knowledge into recognising and rewarding the efforts made by vehicle manufacturers in this important area.

“With the introduction of numerous driver assistance and semi-autonomous vehicle safety technologies, manufacturers have really pushed the boundaries of possibility in recent years and there’s certainly more to come.” said Thatcham’s Chief Executive Peter Shaw. “It’s hugely exciting to be involved in this new award category and one which we truly believe can have a major influence on consumers’ future purchasing decisions.”

What Car? publishing director Chris Lowe said: “We are delighted to have Thatcham involved with the Safety Category at this year’s What Car? Awards.  This is a brand new category for What Car? and has been made possible through the support of Thatcham and their expertise in safety, security and crash repair.  We look forward to working with them and delivering the best What Car? Awards yet.”

The What Car? Car of the Year Awards event is attended by more than 1,400 leading industry figureheads alongside the most influential motoring correspondents from the wider media.

The event is to be held at the Grosvenor House Hotel in London on January 7, 2015.

This deal was brokered by Slingshot Sponsorship


Slingshot Sponsorship Announced as National Business Awards Finalist for The BlackBerry Business Enabler of the Year Award 16th July, 2014

Slingshot Sponsorship Announced as National Business Awards Finalist for The BlackBerry Business Enabler of the Year Award

Britain’s leading businesses, business leaders and social enterprises have today been revealed as finalists for the 2014 National Business Awards and Slingshot Sponsorship is amongst them.

Slingshot Sponsorship has been shortlisted for The BlackBerry Business Enabler of the Year Award – recognising organisations that help businesses to increase profitability by improving efficiency, developing talent and implementing innovation.  This award recognises the impact of ‘enablers’ that offer value beyond services.

Commenting on the Slingshot Sponsorship award entry, Judge Simon Feary, CEO, Chartered Quality Institute said:

“Slingshot has positioned itself to address a niche market overlooked by the main providers. To do that profitably and sustainably, especially within the small business-low margin segment you really have to know your market. Small beginnings but the growth is there suggesting they have their model right.”

This year’s shortlisted businesses cover activities as diverse as retail, technology, men’s grooming products, telecoms, construction, advertising, entertainment, and publishing. Of the businesses shortlisted, 24% turnover under £5m, 26% turnover between £5m and £25m, 15% over a billion and 10% not for profit organisations. The smallest business recognised has a turnover of just £23k with the largest reaching £20 billion. Finalists collectively employ over 850,000 people, the smallest has just one member of staff while the largest employs around 165,000 people globally.

Jackie Fast, Managing Director of Slingshot Sponsorship commented:

“Having our business model recognised as a business enabler at the National Business Awards opens up a world of opportunity for our agency proposition beyond our typical market of sponsorship and marketing professionals.  As we champion the value of commercialisation in marketing, it is an honour to be recognised against some fierce competition in this category – especially from those organisations in the financial industry.”

Visit The National Business Awards for a full list of all finalists and to attend the event.


Slingshot Sponsorship Appoints New Account Director to Launch Sport Division 23rd April, 2014

Slingshot Sponsorship announces that Alex Howells will be joining its London office as an Account Director to head up the agency’s new sport division, as it seeks to drive its ‘creative commercialisation’ concept to rights-owners within the sports industry.

 

Howells takes up the position at Slingshot with over 9 years of experience across the sports marketing and sponsorship sectors, with previous roles at the Football Association and E.ON.  Most recently he has been a key member of the Partnerships team at Sport England where he was responsible for growing Sport England’s portfolio of partners and providing specialist commercial support to national governing bodies of sport.

 

Jackie Fast, Managing Director at Slingshot Sponsorship, said: “We have been on the hunt for a new Director of Sport for some time as it is incredibly difficult to find senior people who have a combination of strong creativity and commercial acumen. Combining that with proven account management, Alex’s breadth of experience with both influential brands and sporting bodies was an ideal fit for our agency as we look to bring our sponsorship concept to the sporting industry.”

 

The new Sport Division will deliver fresh insight through the agency’s previous success developing unique commercial strategies and brand campaigns in music, arts and the charity sector.

 

Slingshot Sponsorship has developed a bespoke sport offering to the industry at a defining time in sports marketing.  Sports with smaller audiences are all too often overlooked for their partnership potential because of the lack of television reach, while mass market sports largely sell their sponsorship based on these figures.  Slingshot works with both brands and rights owners to look beyond the logo, aided by the advance of technology which is driving both innovation and speed.  Jackie Fast states that, “It is now the perfect opportunity to maximise the true potential of sport campaigns that drive engagement – rather than just brand awareness.”

 

Alex Howells, Account Director, Slingshot Sponsorship stated: “It’s a privilege to join the team at Slingshot.  Slingshot do things differently and the agency’s accomplishments in such a short space of time are an indication of the commitment, drive and energy of Jackie and her team.  I’m excited to be a part of it and help bring Slingshot’s creativity to sport.”

 

Howells will carry on the work with Slingshot’s current sport clients, while creating tailored offerings to the industry as a whole with a focus on maximising both participants and commercial revenue streams through effective marketing partnerships.  He will also be responsible for building the profile of smaller sports and women’s sport within the sponsorship industry as a whole.



Slingshot Sponsorship signs Warranty Direct as Headline Sponsor of the What Car? Awards for a third consecutive year 26th February, 2014

For a third consecutive year What Car? has announced that Warranty Direct will again act as Headline Partner for the What Car? Awards –  Europe’s leading and most prestigious automotive awards programme showcasing the best new car releases from that year.

 

The What Car? Car of the Year Awards are the most coveted accolades in the automotive industry. The Awards are presented to cars that set the highest standards in their sector after being put through the toughest, most rigorous tests by the most experienced team in the business.

 

The benefits of the sponsorship deal includes the alignment with the most authoritative and trusted brand in motoring, brand positioning and awareness, extensive PR opportunities, networking  and brand association to the awards via a multi-channel promotional campaign.

 

Chris Lowe, What Car? ‘Publisher’ said: “We are delighted to be working with Warranty Direct for the third consecutive year, which is the industry’s leading provider of direct consumer warranties.”

 

Duncan McClure Fisher, managing director of Warranty Direct Ltd, said: “We are looking forward to working alongside What Car? as headline partner for another year of the awards.  The Awards themselves set a benchmark within the industry and it is an honour to be a part of such a prestigious event.  We also hope car buyers investing in these award winning cars will want to look after them and that Warranty Direct warranties will be their first port of call.”

 

Chris Lowe continued: “Winning a What Car? Award is good for a car maker’s business. The authority of the What Car? brand sells cars, plain and simple. It adds power to advertising and marketing campaigns and is a huge draw for customers.”

 

The What Car? Car of the Year Awards event is attended by more than 1,400 leading industry figureheads alongside the most influential motoring correspondents from the wider media.

 

The event is to be held at the Grosvenor House Hotel in London on January 7, 2015 with top-class entertainment yet to be announced. Previous headline acts have included Jonathan Ross, Jimmy Carr, Al Murray, Jo Brand and last year Jack Whitehall.



Hammerson shopping centres to host national sustainability roadshow – The Big Positive Weekend 24th February, 2014

Hammerson, the owner of some of the UK’s best known shopping centres, is launching a nationwide sustainability roadshow called The Big Positive Weekend.

 

Aiming to reach 2 million customers and inspire 200,000 positive pledges, The Big Positive Weekend celebrates the great things people and brands are doing for our communities and our environment.  The roadshow is designed to leave visitors inspired and motivated to take small actions that add up to a big positive impact.

 

The first road show of its kind to be staged by a retail property owner will visit nine of Hammerson’s shopping centres across the country throughout June, July and August, which attract over 200 million consumers a year. The Roadshow will start at West Quay in Southampton and include London’s Brent Cross and Bullring in Birmingham. With a combined  audience of over 6 million people, The Big Positive Weekend promises to give great ideas and advice on how to not only be more sustainable but also save money.

 

The headline sponsor for the Roadshow is Nationwide Building Society. Nationwide has been working hard to reduce its environmental impact and is keen to help individuals do the same, through its Green Homes Guide, which provides practical tips for sustainable homes. E.ON, the energy partner sponsoring the event, will have advisors on hand to help people use no more energy than they need by sharing energy-saving tips, demonstrating smart meters, and discussing free and discounted energy efficient measures which shoppers may be entitled to.

 

Shoppers will be able to engage with an array of different sustainability focussed activities and displays at each centre, all manned by our Big Positive Ambassadors.  As well as activities from our partners, shoppers can become part of a digital photo gallery of ‘positive people’ created live during the event and look at some of the most ‘positive products’ available from Hammerson retailers.

 

Louise Ellison, Hammerson’s Head of Sustainability, commented, “Our shopping centres present a fantastic opportunity to connect with millions of people; using that platform to raise awareness of sustainability in a fun way that inspires positive action, is a logical step for a responsible business.”

 

Stephen Uden, Nationwide’s Head of Citizenship said, “We are delighted to be the lead partner of the Big Positive Weekend and hope that it can inspire people to change their lives and their communities for the better. Nationwide has already engaged over two million of its members in its sustainability work over the last year and the Big Positive project will build on this.”

 

Hammerson is working in partnership with print, logistics and design companies piloting new techniques in order to deliver The Big Positive Weekend as sustainable as possible. Seacourt Printers will be providing print support, and Slingshot Sponsorship is working with Hammerson to source partners that will create a new event on the sustainability calendar.

 

The Big Positive event will be taking place at:

  • WestQuay, Southampton on 14th – 15th June;
  • Brent Cross, London on 21st – 22nd June;
  • Centrale, Croydon on 28th – 29th June;
  • The Oracle, Reading on 5th – 6th July;
  • Highcross, Leicester on 12th – 13th July;
  • Bullring, Birmingham on 19th – 20th July;
  • Union Square, Aberdeen on 26th – 27th July;
  • Silverburn, Glasgow on 2nd – 3rd August.

Korean Tourism Organisation Partner with GB Taekwondo for 2014 18th December, 2013

The Korean Tourism Organisation (KTO) has been announced as the ‘Preferred Destination Partner’ for the Olympic gold-medal winning, GB Taekwondo for 2014. The year-long partnership will see KTO run a number of initiatives throughout the next year, starting with a presence at the inaugural World Taekwondo Grand Prix at Manchester Central between 13-15th December. The event, which saw 250 of the world’s top athletes compete for valuable qualification points ahead of Rio 2016, was used by KTO to launch a unique sports package that will take holiday-makers to places of sporting interest across Korea, including the T1 Stadium (the world’s first taekwondo specific complex).

jade-jones-sarah-stevenson-lutalo-muhammad-and-the-rest-of-the-gb-taekwondo-team

Ramy Salameh, PR Manager of the Korea Tourism Organisation said: “As ‘preferred destination partner’ we open a new chapter to an already long-standing relationship with GB Taekwondo. Korea’s national sport has grown to new heights in the UK thanks to London 2012 successes. Korea will open a new Taekwondo Park in 2014, which has already attracted interest from sports tour operators and will enable sports fans to visit the ‘home of Taekwondo”.

As Preferred Destination Partners KTO will run a number of joint promotions with the Manchester-based team in 2014; including utilizing athlete appearances to promote the launch of the T1 Stadium in Korea, offering travel promotions to GB Taekwondo’s database and further integration across GB Taekwondo communications.

Steve Flynn, GB Taekwondo Operations Director, commented: “We’re delighted to announce the Korean Tourism Organisation as our ‘Preferred Destination Partner’ for 2014. They have been really supportive of us over the years so we’re looking forward to further promoting Korea and its new purpose-built Taekwondo Park as a tourist destination to an ever growing taekwondo audience in the UK”

The World Taekwondo Grand Prix took place at Manchester Central on December 13-15, 2013.


How to Make an Impact through Social Media: Slingshot Sponsorship Partner with That Lot 16th October, 2013

Slingshot Sponsorship is delighted to announce a partnership with That Lot Creatives to provide a Bootcamp service on how to make an impact through social media.  The Bootcamp aims to provide organisations with an insight into the sponsorship industry with a focus upon developing sponsorship proposals and approaching and securing sponsorship.  Over the past three years, Slingshot Sponsorship has developed the Bootcampto become a highly tailored service suited to all organisations.

Jackie Fast, Managing Director, Slingshot Sponsorship stated: “We have successfully delivered tailored Bootcamps for over 50 organisations.  The success of the Bootcamp has been through Slingshot’s insight into the development of the sponsorship industry and it felt like a natural progression to advance the offering into the digital sphere.  Social Media has become an ever increasingly important tool and we are thrilled to be working with That Lot to develop an astute Bootcamp for future clients.”

That Lot is a new social media agency, headed by writer, comedian and Twitter obsessive David Schneider (150,000 followers and counting) and the UK’s foremost professional tweeter, David Levin (@BBCApprentice and @BBCTheVoiceUK).

David Schneider commented: “David Levin and I have worked closely with Slingshot to create informative, enjoyable workshops that give individuals and companies the tools to really cut through online platforms. We want to make sure that people leave our course inspired and able to tweet and post with impact and humour.”

The courses form part of the Bootcamp offering from Slingshot and can either be added to the current Sponsorship Bootcamp or provided on a standalone basis.

David added: “I’m a bit of a Twitter evangelist, keen to spread the word about how to do Twitter better. Working with Slingshot is a great fit for us. I’m not saying that, together with them, we’ll turn every company or individual Twitter feed into @OscarWilde, but we’re confident we can help people grow their influence online enormously.”

Opportunities for the Social Media Bootcamp are currently available.


Slingshot Sponsorship Nominated for 4 Categories at the Corporate Engagement Awards 2013 20th August, 2013

Slingshot Sponsorship has been shortlisted for four categories at the Corporate Engagement Awards 2013 for the agencies’ work with the What Car? Awards, Mencap’s Little Noise Sessions and Digital Unite’s Spring Online. This is the third consecutive year that Slingshot Sponsorship has been recognised at the Corporate Engagement Awards for its work within the industry.

With twenty-one categories in total, the awards are judged specifically upon strategy, execution and outcome.  Slingshot has been shortlisted for Best Alignment to Brand Values through partnership or Collaboration (Digital Unite’s Spring Online & Carphone Warehouse), Best Collaboration for a Single Event (Little Noise Sessions), Best Collaborative Approach (What Car?) and Best Combined Partnership (Little Noise Sessions).

Managing Director Jackie Fast commented, “The Corporate Engagement Awards is the bench mark event for best practice in corporate sponsorship.  Our nominations are testament to the innovative approach Slingshot takes with each of its clients and the platforms we have the opportunity to work alongside.’

The event is to take place on Thursday 26th September at the Hotel Russell in Central London.


Slingshot Sponsorship’s Jackie Fast Shortlisted for Rising Star Award at Media Week Awards 2013 26th July, 2013

Slingshot Sponsorship’s Managing Director, Jackie Fast has been shortlisted for the Rising Star Award at this year’s Media Week Awards.  Since founding Slingshot Sponsorship, Jackie has been at the forefront of young talent emerging from the sponsorship industry.  Having only launched Slingshot Sponsorship three years ago, Jackie’s nomination for Media Weeks’ Rising Star Award is testament to her hard work and the influence she has had upon the industry.

Media Week’s Rising Star Award recognises young professionals working within agencies and media owners who are making a significant impact within their organisation and sector.  The award seeks to honour and celebrate excellence within the media industry.

Jackie stated: ‘I am delighted to be shortlisted for Media Week’s Rising Star Award. Slingshot Sponsorship has a drive to building greater awareness of sponsorship’s value within other industries and this recognition is one small step towards that goal.’

This year’s event will take place at Grosvenor House on 24th October, 2013.

Slingshot Sponsorship Announced as National Business Awards Finalist for the New Business of the Year Category 16th July, 2013


Slingshot Sponsorship has been shortlisted for the New Business of the Year Award at this year’s National Business Awards. Slingshot Sponsorship is a new breed of sponsorship agency – with their head office in London, they work across the globe helping clients develop strategies that maximise the commercial potential through partnerships.

The extremely prestigious awards recognises the best in business with winners being revealed at the National Business Awards gala dinner held on 12 November in London.

Michael Hayman, Co-founder, Start-Up Britain who is the judge for the category said: “Slingshot Sponsorship stands out as a disruptive force in their sector. Demonstrating solid growth and a clear commitment to CSR, it impresses as a determinedly entrepreneurial business, working with blue-chip clients.”The extremely prestigious awards recognises the best in business with winners being revealed at the National Business Awards gala dinner held on 12 November in London.

Jackie Fast, Managing Director of Slingshot Sponsorship said: “We are absolutely thrilled to be shortlisted at the National Business Awards. We are an agency that always strives to deliver more in everything that we do and it is an honour to be recognised for all our team’s hard work.  It is especially relevant in the business sector where commercial partnerships are becoming vital to organisations in light of public funding cuts and the recent economic climate.”

Over 150 of Britain’s leading businesses, business leaders and social enterprises have today been revealed as finalists for the 2013 National Business Awards. The finalists announced today represent 15 categories including the Croner Employer of the Year, the Smith & Williamson Entrepreneur of the Year and Santander Small to Medium-Sized Business of the Year. The Leader of the Year finalists   and Decade of Excellence winner will be announced over the coming months.

This year’s shortlisted businesses have a collective global turnover of more than £341 billion, covering activities as diverse as telecoms, construction, entertainment, publishing and manufacturing.  One fifth of the finalists turnover more than £1 billion annually – with the lowest turnover peaking at £30k and highest reaching £55 billion. They represent regions from all over Britain including London, Exeter, Glasgow and Cardiff.

Dame Helen Alexander, Chair of judges for the National Business Awards, said: “These organisations and leaders represent exceptional success over the past year.  The environment has been tough; these are the firms leading the way to growth.  There’s a broad spectrum of sectors represented, as well as organisations of very different sizes, reflecting the diversity of British business and the vitality of our economy.  Congratulations to all our finalists.”

Alex Evans, Programme Director of the National Business Awards said: “The quality of finalists is outstanding every year – with Britain’s most promising new businesses and most impactful social enterprises recognised alongside top performing SMEs and the most sustainable mid market and large cap firms.”

www.nationalbusinessawards.co.uk

Majestic Athletic Partner With Outlook Festival 2013 15th July, 2013

Majestic Athletic, the American Sportswear manufacturer, has been announced as the ‘Official Fashion Partner’ of Outlook Festival 2013. The partnership kicked off with the unveiling of the Majestic X Outlook varsity jacket through both parties’ Facebook channels to much acclaim. This has been followed up by the staggered release of Outlook-affiliated music artists modelling the summer varsity, as well as a consumer competition which has seen 1,500 entries, totaling over 200,000 impressions across a two-week period.

Mark Underwood, Managing Director for Majestic Athletic EMEA, said:

We are delighted to be announced as the Official Fashion Partner of Outlook Festival. Both Outlook and ourselves share similar values and audiences and so the relationship is very much a natural one. We have already launched the Outlook X Majestic varsity jacket (which has had a hugely positive response through our social media channels) and have loads more exciting music and fashion campaigns in the pipeline. Watch this space…


As Outlook’s exclusive fashion partner, Majestic have also been granted use of a wide range of Outlook imagery, musical and video content with which to launch its own Facebook Page. This will be further supported by VIP competitions to Majestic consumers with the chance to win Majestic outfits to wear on their VIP all-expenses paid trip out to Croatia.

Jonathan Scratchley, Director of Outlook Festival, commented:

The Majestic partnership is a really exciting one for us. There’s a lot of crossover between the music that we represent and the fashion they create, which allows us to offer another dimension to our audience in their relationship with Outlook. A lot of the artists we work with are wearing the jackets already and there’s a lot of social activity planned in the build-up to the event, as well as a strong Majestic presence over in Croatia itself.

This presence will include a Majestic Athletic merchandise area, where on-site artists will work to produce bespoke designs across jacket sleeves, giving customers a completely unique and personalised souvenir of their time at Outlook 2013.  There will also be a gifting suite within the VIP area next to the Headline Stage to provide some of the festival’s biggest names the chance to sample and take home some of the elite products in Majestic’s Summer range.


GB Taekwondo appoints Slingshot Sponsorship to develop sponsorship strategy and sales for their Road to Rio Olympics 11th July, 2013

GB Taekwondo, one of the biggest sporting stars to come out of London 2012, has appointed sponsorship specialist marketing agency Slingshot Sponsorship to develop strategy and sales across their commercial properties in the lead up to the Rio Olympics.  The initial activity will allow corporate sponsors to grow with the sport both nationally as well as abroad.

GB Taekwondo’s enormous success of gaining two medals from only four athletes at the London Olympics has presented a huge return for Team GB and an incredible opportunity for brands to align with.  The 2000 year old martial art has over 60 million participants worldwide with over 100,000 in the UK alone.  Slingshot Sponsorship will be working with GB Taekwondo to identify and uncover their assets in order to connect with this diverse sporting audience – contributing to a stronger engagement with brands during the growth of the sport in the lead up to Rio Olympics.

Steve Flynn, Operations Director at GB Taekwondo said:

We are really pleased to be working with Slingshot Sponsorship who are helping us showcase the sponsorship opportunities within our sport. Their expertise will allow us to maximise our commercial potential and amplify our activity – both with the sponsors we are currently are working with as well as identifying new commercial partners that will help us achieve our objectives in the lead up to Rio.

Jackie Fast, MD at Slingshot Sponsorship said:

We are thrilled that GB Taekwondo have chosen us as their sponsorship agency.  Sitting at such a vital turning point coming out of London 2012, we cannot wait to start helping them develop and grow their commercial potential – creating relationships that will help them realise their Rio Olympic goals.

Secret Cinema: The Changing Nature of the Live Experience 10th July, 2013

Last month, I was fortunate enough to get tickets for the first night of Laura Marling’s eagerly anticipated ‘immersive live music experience.’  For their most recent venture, the magical minds behind Secret Cinema – ‘a growing community of all that love cinema, and experiencing the unknown’ has teamed up with Miss Marling to launch Secret Music, alongside the release of her album ‘Once I Was an Eagle.’

Through their relatively short existence, Secret Cinema has grown a fan base of epic proportions and, if my experience last month was anything to go by, I can understand why.  Secret Cinema has an innate ability to transport attendees into a different world, delivering first class events based upon a truly unique model, which in my opinion, is beginning to alter the future of the live experience.

After purchasing my ticket for the event, I received an invitation dated 1927, a dress code of Vintage Black Tie and a list of required objects that ranged from a bouquet of flowers for the mistress of the house, a photograph of an ex-lover and a satchel filled with unwanted clothes.  The venue for the evening was the ‘Grand Eagle Hotel’ an old school that was filled with butlers awaiting your arrival, giggling maids, croquet on the front lawn, a smoking room with women lazing on chaise lounges watching gentlemen play chess and pool, rooms named after Marling’s songs filled with film projections, wild leaves and tree trunks.  Actors milled in and out between guests playing out narratives and creating whispers of secret happenings – and then, of course, a beautiful set from Marling herself.

Yet aside from the immense production throughout the evening, one thing stood out for me, the complete absence of camera phones.  Upon arrival, each guest was politely asked to hand over all technology, which meant the entire evening was void of irritating flash and smartphone screens shining on your face, everyone was there simply, for the experience – and it was wonderful.

The banning of camera phones has begun to be implemented at more and more gigs, with bands such as Yeah Yeah Yeahs and Savages championing their absence – requesting that guests fully immerse themselves in the live experience.

From a sponsorship point of view, this is an interesting occurrence.  At its core, sponsorship is about engaging with audiences, and enhancing the overall experience of events – and in many instances low budget filming disconnects attendees from this.  What is more, in many cases, videos popping up around YouTube ruins it for all those with tickets eagerly awaiting the event.

The ban of camera phones at events also allows rights holder/artist to use video content and photos in an interesting and unique way, delivering it to the attendee as a kind of gift.  As you can see below, each evening, the Secret Music team take a photograph of the audience and post in on their Facebook the following day for attendees to enjoy.  Alt-J have also championed this with the creation of a new piece of technology called Soundhalo which delivers  an entire live set for download immediately after it is performed.

For sponsors, having ownership of such precious memories allows them to communicate this back to event attendees, allowing the brand-consumer journey to continue further than the event itself.

I was well and truly immersed into another world for the Marling-Secret Music venture and I welcome more of these experiences in the future.

Slingshot Sponsorship to Deliver ‘Team Boris’ for the Mayor’s Charities at Prudential Ride London 2013 9th July, 2013

Slingshot Sponsorship has been announced as the representative agency for Team Boris raising funding for the Mayor’s Charities for this year’s Prudential Ride London which is taking place across the city during the 3rd-4th August 2013.

Throughout the Prudential RideLondon campaign, Slingshot Sponsorship will be co-ordinating ‘Team Boris’ – a London-wide campaign to promote the Mayor of London, Boris Johnson’s involvement with Ride London, on behalf of his charities that aim to support London’s future.  Slingshot Sponsorship will be creating, developing and co-ordinating the Team Boris campaign with the objective of securing funding and support for the Mayor’s charities.

Developed by the Mayor of London and his agencies, Prudential RideLondon promises to be a world-class festival of cycling set in the beautiful backdrop of the capital city.  The unique event combines fun and accessible elements of a free family ride in central London with the excitement of watching the world’s best professional cyclist’s race in the Prudential RideLondon-Surrey Classic and Prudential RideLondon Grand Prix. Amateur cyclists will also participate in the Prudential Ride London-Surrey 100 to raise money for the Mayor’s Fund for London, The Legacy List and the Mayor of London’s Fund for Young Musicians.

Jackie Fast, Managing Director, Slingshot Sponsorship expressed ‘We are honoured to be tasked with the development and co-ordination of ‘Team Boris.’ Being based in London, it is sometimes hard to believe the extent of poverty that exists throughout the capital, the Mayor’s charities are engaging in some truly inspiring work and we are excited to explore exciting opportunities around Prudential Ride London to assist this cause.’

The Mayor’s Charities run a range of projects that will create 500 apprenticeships and other employment opportunities for local young people;  deliver 3,000 much-needed music grants to inspire young Londoners; provide 5,000 free breakfasts to hungry school kids; supply 400 reading volunteers to help children who are struggling and inspired over 3,000 school children with creative education projects connected to the Olympic Park – as well as supporting the capital’s most innovative arts organisations. These schemes ensure young Londoners achieve their full potential life, education, arts and music.

Please visit www.teamborislondon.com for more information and follow @TeamBorisLondon on Twitter for updates.

Driving the Future of the Sponsorship Industry – ESA Appoints one of its Youngest ever Board Directors 29th May, 2013

Jackie Fast, Managing Director, Slingshot Sponsorship, was announced this morning as one of the youngest ever individuals to be elected as a Board Director of the European Sponsorship Association.  Jackie will now sit alongside fourteen other Directors; setting the standard for the sponsorship industry for coming years.

In the wake of the success of this year’s ESA Sponsorship Summit, which addressed significant shifts within the industry, ESA is set to further develop itself alongside its new Board Directors.  Jackie’s appointment highlights ESA’s continued drive to enhance the industry – seeking to challenge the ethos and make significant contribition to its progression.

ESA was formed ten years ago with the premise to unify, strengthen and advance the business of sponsorship throughout Europe.  The industry itself, once predominantly focused upon sport and large corporates, has profoundly shifted in this time.  The body’s appointment of Jackie Fast to the Board conveys its recognition of the changing market, and the need for the industry to adapt with it – further promoting its role to inspire and innovate.

With the sponsorship industry worth €26.5 billion, the European Sponsorship Association will have a vital role in its growth and development into the future.  The key issues identified by ESA include:

  1. Proving Sponsorship’s Business Value
  2. Providing value to members
  3. Creating stronger links with brands and rights holders
  4. Technology – the way in which sponsorship can best icnorporate its benefits
  5. Thought-leadership

Jackie commented, “It is an honour to have been elected to the Board of ESA.  I have admired ESA as an organisation since its creation; to have the opportunity to develop and contribute to its decision making process is a humbling prospect for me. I am looking forward to really developing ESA into a body that is not only vital and leading the entire sponsorship industry, but reflective and influential in the marketing industry.”

At the age of only 29, Jackie is forging a path for aspiring young sponsorship professionals to follow.

Slingshot Sponsorship’s Mark Mylam Highly Commended for Barrie Gill Award for Most Promising Young Executive at Hollis Sponsorship Awards 2013 27th March, 2013

Slingshot’s very own Mark Mylam was Highly Commended last night for the Barrie Gill Award for Most Promising Young Executive at Hollis Sponsorship Awards which were held at the Marriott Hotel in London.

Having only been in the sponsorship industry for two years, Mark’s High Commendation reflects how far he has come in such ashort period of time.  The Barrie Gill Awards for Most Promising Young Executive recognsises young executives working within agencies, client companies or rights-owners who are making a significant impact within their organisation or sector.  The awards seek to honour excellence, recognise effectiveness of campaigns, and in Mark’s case, his High Commendation is testament to his hard work, creativity and driving energy that he has contributed to Slingshot.

Mark stated ‘I am delighted with the High Commendation I received for the Barrie Gill Award.  The Award itself celebrates emerging talent within sponsorship and I am honoured to be recognised as a part of the new generation breaking through.’

Mark’s achievement is not only reflected through his High Commendation but in the work he has done whilst at Slingshot.  Having Account Managed three of Slingshot’s largest clients – British Heart Foundation, Mencap and Outlook Festival; Mark is set for great things in 2013 – Congratulations!

D&AD on the Hunt for Innovative Brands to Support the Annual Awards Ceremony 14th March, 2013

As the backbone organisation to a trailblazing and innovative industry, D&AD is looking for like-minded brands to join them supporting their prestigious Awards Ceremony in June.

Championing creativity and originality within design and creative communication for over five decades, the annual Awards celebrate the very best work produced from around the world within that year.

Last year saw some of the world’s greatest creative minds such as Sir Jonny Ive, Tony Kaye and Sir John Hegarty gather to celebrate these accomplishments, and to receive their prestigious Pencil’s – still widely regarded as the award to win.

Educating and supporting creatives at every stage of their career is at the heart of D&AD, as well as celebrating their achievements. This year, the sponsorship fees raised around the awards will go directly into the recently launched D&AD Foundation – a fund created to safeguard the future of creativity.

Looking for more than just a logo, D&AD and Slingshot Sponsorship are seeking forward thinking brands to partner on this year’s ceremony, ensuring it remains as the career defining moment for creatives around the world.

Working with Unilever on last year’s White Pencil Award exemplified the success of meaningful and engaging partnerships for D&AD. The Award crowd sourced live campaigns focussing on the promotion of Peace One Day. This resulted in the execution of ground-breaking, and life changing, concepts. The winning entry from Leo Burnett, entitled ‘Recipeace’, is now being rolled out globally in a hope to end violence for a single day – www.recipeace.org.

Building upon this existing value-led partnership with Unilever, D&AD are looking for new partners who share this passion for creativity. Brands who are looking for unique opportunities to engage with global tastemakers, to actively support the creative community, and to celebrate them at the most prestigious industry event of the year.
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At D&AD we like to embrace the new and the intriguing. The sponsorship landscape is changing, and we want our partnering brands to create engaging ideas and a meaningful dialogue with our audience. Our support of Doritos ‘King of Ads” and our on-going partnership with Unilever on ‘Creativity For Good’ are both great examples of projects that we’ve loved. We believe in creating significant and stimulating partnerships, not just simply adding a logo onto a poster.

Amanda Moorby, Partnerships Team Director

Slingshot Sponsorship Announced as Exclusive Sponsorship Agency for Children's Charity Rays of Sunshine 22nd February, 2013

Slingshot Sponsorship has been announced as the exclusive sponsorship agency for Rays of Sunshine Children’s Charity’s 10th Anniversary Concert, which will be held at London’s prestigious Royal Albert Hall 6 July 2013.

Set in one of London’s most beautiful and exclusive venues, the Rays of Sunshine Concert promises to be a night of unprecedented music and entertainment.  With past line-ups featuring a host of Britain’s most treasured pop stars ranging from JLS to Pixie Lott, Rays of Sunshine’s Concert is shaping up to be as unique as the children themselves.

Granting its first wish in 2003, Rays of Sunshine Children’s Charity was formed with the aim of granting wishes to children with serious and terminal illnesses.  The charity’s promise is to grant wishes however impossible it may seem.  Ranging from hospital ward wishes, to organising events and outings for large groups, Rays of Sunshine has granted trips to Disney World and even meetings with superstars like Beyonce and One Direction.  What is more, Rays of Sunshine will be celebrating its 3,000 wish in line with its 10th Anniversary.

Jackie Fast, Managing Director of Slingshot Sponsorship stated:

Slingshot is delighted to be working alongside Rays of Sunshine for their annual Concert.  As a charity, Rays of Sunshine changes lives, and it is a privilege for our agency to be working with this highly unique organisation.  We are excited to explore the prospect of delivering partnerships that will enhance this special night for the children.

Rays of Sunshine’s Concert is one of many wonderful events the charity organises throughout the year, to raise money for children at their time of need.  One mother stated after attending the event, “I have never seen Ria like this before, she has so much energy and charisma, I cannot thank Rays of Sunshine enough for granting her the opportunity to attend a once in a lifetime event.”

Jane Sharpe, CEO, Rays of Sunshine commented:

We are proud to be working with Slingshot Sponsorship.  The expertise that Slingshot has crafted around events similar to Rays of Sunshine’s Concert will help us to deliver an event that will stay with these children forever.  The concert has become an integral part of our calendar and we have every confidence that alongside Slingshot, we will deliver the best concert in its history.

Sponsorship opportunities for the Rays of Sunshine Concert are currently available.

Slingshot Sponsorship signs Carphone Warehouse as Headline Sponsor of Award-Winning Spring Online Campaign 18th February, 2013

Digital Unite has announced that Carphone Warehouse will act as headline sponsor for Spring Online, one of the nation’s largest, annual digital inclusion campaigns which runs between April 22-26 2013.

Over 7.5million people have never used the internet, of which around 6.5 million are aged over 55 years and many more don’t have basic online skills such as searching the web and sending and receiving emails. Spring Online is an award-winning campaign that provides a unique platform to help people understand, explore and enjoy digital technology. The campaign supports people and individuals to throw open their doors and hold free digital taster events for their local communities. This year, around 2,500 Spring Online events are expected to be held across the UK helping thousands of older people and other less confident users, to take their first steps online.

Carphone Warehouse’s CEO, Andrew Harrison, said: “We are delighted to support Digital Unite’s Spring Online campaign which complements our vision to help make people’s lives better through technology. Digital exclusion is something we all should be addressing and with our presence on every high street coupled with friendly, knowledgeable store colleagues, we’re ideally placed to facilitate this leading initiative. Furthermore, this campaign compliments our other corporate responsibility activity, Tablets for Schools, and of course our own Geek Squad.”

Now in its 12th year, Digital Unite’s Spring Online campaign has been instrumental in successfully helping tens of thousands of people make digital technology a part of their everyday lives. Joyce, a previous Spring Online attendee, was moved to tears when she saw photographs online of where she used to live.  “I never knew you could see things like this on the internet, this is wonderful, coming here today was the best thing I could have done.”

The local community approach of the campaign also enables people to integrate with the resources and support closely available to them and helps to enhance the foundations of a more connected society. Carphone Warehouse’s sponsorship of the Spring Online campaign will be administered by Digital Unite’s charitable arm, the Digital Unite Trust.

Emma Solomon OBE, Founder of Digital Unite expressed: “We are absolutely thrilled to have Carphone Warehouse as our headline sponsor for Spring Online this year. Having access to digital technology and being equipped with the skills to use it, is a must-have in today’s digital society. It enables people to become more active citizens and more discerning consumers and it can also help to reduce loneliness and open new avenues to pursue hobbies and interests.

With the fantastic support of our event holders Spring Online has helped to reach tens of thousands of people from a wide cross-section of society and inspired them to make digital technology an everyday part of their lives. Having Carphone Warehouse on board with us for 2013 will undoubtedly help to extend the reach and impact of the campaign even further and we look forward to making this the best year yet.”

What Car? Car Of The Year Awards 2013 15th January, 2013

After much anticipation, the What Car? Car of the Year Awards in association with Warranty Direct took place on Wednesday 9th January 2013 at the prestigious Grosvenor House Hotel on Park Lane. The event was by far the biggest and best to date with all of the leading manufacturers from the motoring industry in attendance.  The Awards were visually spectacular with the stage placed in the middle of the room amongst the tables and entertainment from comedian Al Murray had the audience in stitches.

The Awards presented by the BBC’s Kate Silverton and What Car? Editor in Chief Chas Hallet revealed the best cars on the market in 2012. The category winners were selected from an incredibly high standard of contenders, with the Audi A3 Sportback taking the prestigious title of What Car? Car of the Year. To view the full list of the 2013 contenders and winners click here.

The 2013 event was a resounding success for the What Car? Awards sponsors with Warranty Direct coming onboard as headline sponsor for the first time, Kwik-Fit joining Associate Sponsors Hankook and TRACKER and Category Sponsors Allianz Global Assistance and Cobra continuing their support for the Awards. For further information on this year’s sponsors click here.

Over 300 people engaged with the What Car? Awards on Twitter and gave a strong indication of the buzz surrounding the 2013 Awards:

Slingshot Sponsorship Appointed As Exclusive Sponsorship Agency for D&AD Awards 10th January, 2013

The world’s leading creative industry body, the D&AD, have appointed Slingshot Sponsorship as their exclusive sponsorship agency for the prestigious D&AD Awards. The awards will be held in June at the Roundhouse and are attended by the leaders in advertising and design from around the world.

Fifty-one years ago this inspiring community developed the event to recognise creative achievement and it continues to drive the industry forward today. Honouring the very best in advertising and design, the awards now include 130 categories spread across 25 disciplines ranging from Direct Integrated Campaigns to E-Book Design Front Covers.  The diversity of the awards emphasise the D&AD redefining traditional awards, recognising and challenging the creative community.

Amanda Moorby, D&AD Partnerships Director said: “D&AD are proud to be joining forces with Slingshot Sponsorship.  The specific expertise that Slingshot provides will help us deliver a truly memorable event – ensuring that our awards are as creatively challenging as the campaigns that enter.”

Integrated and tailored in its approach, Slingshot Sponsorship has evolved as an agency to develop and deliver inspired partnership opportunities for high profile awards and events.  The award winning, London based agency, will be working with D&AD to extend the commercial viability of the annual awards; adding value to brand partnerships across the world and creating access to the most creative minds in the industry.

Jackie Fast, Managing Director of Slingshot Sponsorship commented: “We are thrilled to be working with the D&AD Awards.  The D&AD Awards set the standard for creative excellence around the world, pushing boundaries and spurring ingenuity in all avenues; and as an agency this is what Slingshot strives for.  Working with the D&AD is a very exciting opportunity for us to showcase how truly creative partnerships can amplify events.”

Sponsorship opportunities for the D&AD Awards will be available in January 2013.

Slingshot Sponsorship Wins Young Entrepreneur of the Year Award 2012 9th November, 2012

Jackie Fast managing Director of Slingshot Sponsorship has won the Young Entrepreneur of the Year Award for the second consecutive year at the 2012 Camden and Islington Business Awards. The category was open to business owners who have shown exceptional business acumen and achieved consistent business growth since launching.

Slingshot Sponsorship delivers and develops long-term brand strategies that engage targeted audiences through sponsorship rights.  Integrated and tailored in each approach, Slingshot Sponsorship diversifies across a range of industries with clients based in publishing, events, trade associations, charities, motorsport and music.

Jackie Fast was absolutely thrilled to win the award, commenting:

It is an absolute pleasure to be nominated, let alone win this category for a second year.  Since launching Slingshot Sponsorship three years ago, our business has grown exponentially – which truly shows how valuable our unique business proposition is. It’s a fantastic honour to be recognised by the local community for all the hard work put into developing the agency.

The strict criteria set out for the Camden & Islington Business Awards indicated that only the strongest candidates within the area would be shortlisted for the award. Miss Fast’s repeat win illustrates Slingshot Sponsorship’s capabilities in creating successful partnerships that generate ROI through sponsorship.

The winners of the Camden & Islington Business Awards were announced at the awards ceremony in London on Thursday, 1st November 2012.

Brentford Football Club Appoints Slingshot Sponsorship as Exclusive Sponsorship Agency 23rd October, 2012

Brentford Football Club, home of the Bees, has appointed Slingshot Sponsorship as their exclusive sponsorship agency.

Slingshot Sponsorship’s initial objective will be focused on securing partners for the Club’s prime advertising sites and developing opportunities at the new stadium.  Slingshot will be working alongside the club not only to acquire new commercial partners but also to create more diverse partnerships for the club as a whole with the aim of enhancing the club’s appeal to a younger audience. The team will be moving to their new stadium at Lionel Road in 2016 and are looking to facilitate new brand relationships in the run up to the move.  The new stadium will provide a wealth of opportunities further enhancing the club’s appeal.

Mark Devlin, Chief Executive of Brentford Football Club commented:

The stadium roofs at Griffin Park offer a truly unique advertising or sponsorship opportunity, and we are delighted to appoint Slingshot as our Sponsorship agency. They have a very successful background in creating diverse sponsorship properties which can capitalise on the Brentford brand and our active fan base. Slingshot’s experience and creative skills are exactly what the Club is looking for at this exciting stage of its development.

The team’s ground at Griffin Park in London is directly under the Heathrow flight path and the stadium provides two of the biggest aerial advertising sites in the country which have seen branding in the past from the likes of Qatar Airways, Atari, KLM, EasyJet, Sabena and Ericsson.

Jackie Fast Managing Director of Slingshot Sponsorship commented:

We are thrilled to be working with Brentford Football Club. Slingshot’s partnership with the club is about so much more than sponsorship for the roof and we plan to work alongside the club to create new partnerships and increase Brentford’s appeal to a wider audience. We are delighted that our objectives run parallel to those of the club and are very excited to be part of Brentford FC’s journey into their new stadium and beyond.

Brentford FC’s next game at Griffin Park is Tuesday, October 23rd versus Coventry City.

British Heart Foundation Appoints Slingshot Sponsorship For ‘Hands-only CPR’ Road-show 18th October, 2012

British Heart Foundation Appoints Slingshot Sponsorship For ‘Hands-only CPR’ Road-show

Following the first phase of their highly successful Hands-only CPR  campaign, the British Heart Foundation (the BHF) hasappointed Slingshot Sponsorship as their exclusive sponsorship agency.

The campaign, fronted by tough guy actor Vinnie Jones, was designed to raise awareness of the fact that anyone who doesn’thave CPR training should ignore the kiss of life in favour of ‘hard and fast’ compressions in the centre of the chest to help someone who has had a cardiac arrest. The expertly executed advert and training film created resonance through association – using the beat of Stayin’ Alive by the Bee Gees to help people understand how quickly they should carry out chest compressions.

Aggarwal, Head of Corporate Partnerships at the BHF, said:

With the Vinnie Jones advert and training film receiving mass exposure throughout the UK and, in turn, saving dozens of lives, Slingshot Sponsorship has been recruited to build a commercial strategy around the campaign as well as acquire corporate partners to support it.”

The following phases of the charity’s Hands-only CPR initiative will feature a mass media campaign in November followed by an experiential tour bringing the concept to people nationwide and allowing the public to put their CPR knowledge into practice.

Jackie Fast, Managing Director of Slingshot Sponsorship, added:

We are thrilled to be working with the BHF.  It is extremely innovative in its approach and together we will be able to provide the tools to drive this campaign into the hearts of the nation.”

Slingshot Sponsorship is Shortlisted at the Camden & Islington Business Awards 11th October, 2012

Jackie Fast, Managing Director of Slingshot Sponsorship has been nominated for the second consecutive year at the Camden & Islington Business Awards for the Young Entrepreneur of the Year Award. The category is open to business owners who have shown exceptional business acumen and achieved consistent business growth since launching.

Slingshot Sponsorship delivers and develops long-term brand strategies that engage targeted audiences through sponsorship rights. Integrated and tailored in each approach, Slingshot diversifies across a range of industries with an extensive client list that includes Red Bull, Caterham, Outlook Festival and BBC Worldwide.  Since its launch less than 3 years ago, the sponsorship agency has grown dramatically in Islington moving offices over 3 times in less than 8 months due to its expansion.  Slingshot currently employ 10 staff and are looking to recruit additional team members to fulfill the new clients that continue to look for sponsorship services that are more innovative in their execution.

Jackie Fast is thrilled to be nominated, commenting:

It is an absolute pleasure to be nominated again, for the Young Entrepreneur of the Year Award.  Since launching Slingshot Sponsorship three years ago, our business has grown exponentially – which truly shows how valuable our unique business proposition is.  It’s a real honour to be recognised by the local community.

The awards celebrate the work and efforts of businesses across Islington and Camden and look to recognise those who have successfully grown and maintained their business positioning throughout 2012. Miss Fast’s repeat nomination illustrates Slingshot Sponsorship’s capabilities in creating successful partnerships as the company continues to go from strength to strength.

The winners of the Camden & Islington Business Awards will be presented at the Islington Chamber of Commerce on Thursday 1st November 2012.

Toshiba Announced as Headline Sponsors for Mencap's Little Noise Sessions 2012 5th October, 2012

Mencap has announced that Toshiba UK will act as headline sponsors for their flagship event Little Noise Sessions, which will be held from November 20-25th 2012.

Set in the stunning surroundings of St-John-at-Hackney Church, in London, Mencap’s Little Noise Sessions provide anunmissable series of intimate and acoustic gigs that will take place over six evenings to raise awareness and money for Mencap’s work supporting people with a learning disability.

Tarek Boudour, Senior Marketing Manager at Toshiba UK, commented:

We are delighted to be sponsoring the Mencap Little Noise Sessions for 2012.  The high calibre of the line-up each year makes it a fantastic marketing platform for Toshiba to showcase a range of new products and build relationships with a highly engaged audience, both at the event and through our social media sites.

Curated by Jo Whiley, the Mencap Little Noise Sessions is renowned for presenting the very best the music industry has to offer; with an eclectic mix of established artists supported by young, up and coming talent.  This year is no different with headline acts The Maccabees, Noah and the Whale and Richard Hawley, ensuring Little Noise will once again be a must-see for all music lovers.

Faith Ingham, Assistant Director of Fundraising, said:

We are delighted to have Toshiba as our headline sponsor for Mencap’s Little Noise Sessions this year. It is a fantastic partnership opportunity which will bring a multitude of benefits for both organisations. We hope that this partnership will enable Mencap to raise vital funds to support people with a learning disability throughout the six nights of unmissable gigs.”

With the chance to see high-profile artists in such an intimate setting the 9,000 tickets available sell out fast.  Be sure to check the Little Noise Sessions website and the Toshiba UK Facebook page for all line-up and ticket information.

Sponsorship Agency Slingshot Sponsors Two Brothers and a Tuk Tuk Around the Seven Modern Wonders of the World as they Tuk the High Road 26th September, 2012

Innovative London-based sponsorship agency Slingshot just announced their sponsorship of brothers Kevan Pulfrey and Alex Saxon as they travel to the seven modern wonders of the world in a three-wheeled tuk tuk. The adventure will see the brothers cover 65,000 kilometres, four continents and 38 countries in an attempt to attain a Guinness world record for a journey they have been told by many is impossible.

The brothers expect to face extreme challenges throughout the voyage from severe weather to dangerous animals and for the most part they will camp leaving them exposed to difficult conditions. Kevan Pulfrey said: ‘We will face danger, overcome fears, break down in the worst places imaginable and have our eyes opened to the delights of planet earth.’ The tuk tuk is incredibly compact with no space for anything but the most necessary provisions and the pair will rely on basic road maps and a compass to navigate their journey around the world. Throughout the journey they will be raising money for their chosen charities the Alzheimer’s Society and War Child, two charities particularly close to their hearts. Donations can be made through the VirginMoney Giving Page on the Tuk the High Road website.

Jackie Fast managing director of Slingshot Sponsorship commented: ‘The journey is both incredibly unique and brave and we are thrilled to be involved.  Being involved as a sponsor helps us reinforce our own brand positioning as being challenging and innovative as well as showcasing our new international sponsorship services launched earlier this year. We are also happy to support the Alzheimer’s Society and War Child – making this part of our agency’s CSR initiatives.”

The pair drove the tuk tuk to Slingshot Sponsorship’s offices in Islington for photos with the Slingshot team before setting off on Saturday 15thSeptember towards Dover where they would leave English shores for the last time in over a year – they estimate the trip will take between 12 to 14 months. They will be keeping their followers up to date with their many adventures through their website www.tukthehighroad.com and on Facebook and Twitter.

Slingshot Sponsorship Win Two Golds at the Corporate Engagement Awards 20th September, 2012

Slingshot Sponsorship took home two Gold Awards at the 2012 Corporate Engagement Awards for their work with Haymarket Consumer Media publication What Car? magazine.

A London-based sponsorship agency, Slingshot Sponsorship has been championing an innovative approach to sponsorship since its launch three years ago with a focus on creating successful and lucrative corporate sponsorship programmes that amplify core organisational activity.  Being recognised at the Corporate Engagement Awards is a testament to the unique approach they take with their clients.

Held at the Victory Services Club in London, the evening featured some of the largest sponsorship campaigns focused on corporate partnerships – including Barclays Cycle Hire, Coca-Cola and London2012, as well as BT and Comic Relief.

Competition for the awards was fierce with Slingshot beating out Aviva and Barclays to take home the Gold in Best Execution of Corporate Sponsorship Activity and Best Relationship-building Sponsorship Programme.

Jackie Fast commented, “It is an incredible achievement for Slingshot Sponsorship to be recognised for a second consecutive year at the Corporate Engagement Awards.  We have been working with What Car? since we launched and these awards are the culmination of our hard work.  The sponsorship programme we have developed for What Car? has not only put in place a sustainable sponsorship revenue for the magazine, but has also  helped build stronger commercial relationships overall with their industry partners  – which is exactly what best practice sponsorship should do.”

The Corporate Engagement Awards, organised by Communicate Magazine, are the only European benchmark of best practice in all aspects of the corporate partnership & sponsorship process. They provide an opportunity for staff, companies, agencies and beneficiaries alike, to see their efforts recognised and to celebrate excellence in their collaborative projects.  Entries by contenders in each of the 16 categories were judged on the three criteria of strategy, execution and outcome.

Slingshot Sponsorship Get Extreme with Nitro Circus Live 16th September, 2012

Nitro Circus Live – an extension of the hit MTV show and proclaimed by many as the greatest action sports show in the world today – has appointed Slingshot Sponsorship as its sponsorship agency for their first ever European Tour.

Following the success of the 2011 Australian tour, Nitro Circus Live will be touring Europe throughout November and December 2012 – with three dates in the UK alone: London, O2 Arena, 3 December; Manchester, Manchester Arena, 4 December; and Birmingham, National Indoor Arena, 5 December.  Slingshot Sponsorship will be aiming to facilitate new partnerships with the tour in addition to existing sponsors Red Bull and DC Shoes.

The brainchild of seventeen time X Games gold medalist, Travis Pastrana, Nitro Circus Live features death defying stunts from the world’s best action sports stars across Freestyle Motocross, BMX, Skateboarding and more, with UK venues already well on their way to selling out for the December shows.

Nitro Circus Live’s European leg is set to be part of a bigger global tour visiting the United States, Australia, New Zealand, South America, Asia and the Middle East over the next 18 months with the Nitro Circus 3D movie set for release in September 2012. The tour therefore offers unparalleled global exposure and unique brand activation opportunities within the action sports market and beyond.

Warranty Direct is Associate Sponsor of the What Car? Green Awards 2012 13th September, 2012

The What Car? Green Awards 2012 will take place on September 19 at the Imagination Gallery, London, and Warranty Direct will be associate sponsor as well as sponsor of the executive car category.

The What Car? Green Awards include the best green cars in each category, as well as an overall winner. The What Car? judging team evaluates more than just CO2, because cars emit a whole concoction of polluting gases, including nitrous oxides and particulates. The judges also evaluate whole-life costs, driveability and reliability.

Awards will be given for the best supermini, small family car, family car, executive car, MPV, alternative-fuel car, SUV, fun car and an overall winner.

Warranty Direct managing director Duncan McClure Fisher said: “Society is becoming more and more concerned with its environmental impact. Motorists are constantly seeking ways to lessen their personal carbon footprint, and that’s why it is important to highlight greener, low-emission car options to the consumer. Green technology may throw up new reliability challenges, but at Warranty Direct we will protect customers whatever their choice of car. We are, therefore, delighted to be associate sponsor of the What Car? Green Awards.”

What Car? publishing director Andrew Golby said: “The What Car? Green Awards advise an increasing number of motorists looking for greener motoring. The industry is delivering ever-greener and cleaner cars, and our awards will help narrow down the choice for consumers in what can be a complex arena.”

What Car? named the Vauxhall Ampera its overall winner in 2011, as well as the best alternative-fuel car.

EDF Energy Signs as Headline Sponsor of the What Car? Green Awards 2012 29th August, 2012

The What Car? Green Awards 2012 will take place on September 19 at the Imagination Gallery, London, and will be sponsored by EDF Energy.

The What Car? Green Awards include the best green cars in each category, as well as an overall winner. The What Car? judging team evaluate more than just CO2, because cars emit a whole concoction of polluting gases, including nitrous oxides and particulates. The judges will also evaluate whole-life costs, driveability and reliability.

Awards will be given for the best supermini, small family car, family car, executive car, MPV, alternative-fuel car, SUV, fun car and an overall winner.

“Electric vehicles demonstrate important developments that have been made in low-carbon motoring,” said Angus Wilby, Head of Energy Services at EDF Energy. “As the largest producer of low-carbon electricity in Britain and provider of electric vehicle recharging solutions for homes and businesses, EDF Energy’s sponsorship of the What Car? Green Awards is the perfect opportunity for us to demonstrate our commitment.”

As Britain’s largest producer of low-carbon electricity and with considerable electrical and engineering experience within its workforce, EDF Energy is playing a leading role in facilitating the development of PIV recharging technology and infrastructure. This is being achieved by working and consulting widely with motor manufacturers, chargepoint manufacturers, and central and local government offices to help bring about effective recharging solutions.

What Car? publishing director Andrew Golby said: “The What Car? Green Awards advise an increasing number of motorists looking for greener motoring. The industry is delivering ever-greener and cleaner cars, and our awards will help narrow down the choice for consumers in what can be a complex arena.”

What Car? named the Vauxhall Ampera its overall winner in 2011, as well as the best alternative-fuel car.

What Car? Announces Sponsorship Deal with Mondial Assistance 21st August, 2012

What Car? has announced that Mondial Assistance UK will continue its sponsorship of the executive car category in the 2013 What Car? Car of The Year Awards.

The What Car? Car of the Year Awards are the most coveted accolades in the automotive industry. The Awards are presented to cars that set the highest standards in their sector after being put through the toughest, most rigorous tests by the most experienced team in the business.

Andrew Golby, What Car? publishing director, said: “We are pleased to be working with Mondial Assistance. It will help deliver our target to reach as many motorists as possible with the What Car? Car of the Year Awards news.”

The benefits of the sponsorship deal includes the alignment with the most authoritative and trusted brand in motoring, brand positioning and awareness, extensive PR opportunities, networking and brand association with the awards via a multi-channel promotional campaign.

Lee Taylor, Automotive Sales Director for Mondial Assistance in the UK said: “The sponsorship of the What Car? Awards is an important platform for us to build awareness of our change of name to become Allianz Global Assistance later this year.  The automotive market remains an important part of our business and we will continue in our delivery and development of support services to vehicle manufacturers and their customers.  Continuing our support of What Car?  and its Car of The Year Awards demonstrates our commitment to the UK motor industry and enables us to communicate with the growing What Car? audience”.

Andrew Golby continued: “Winning a What Car? Award is good for a car maker’s business. The authority of the What Car? brand sells cars, plain and simple. It adds power to advertising and marketing campaigns and is a huge draw for customers.”

The What Car? Car of the Year Awards event is attended by more than 1000 leading industry figureheads alongside the most influential motoring correspondents from the wider media.

The event is to be held at the Grosvenor House Hotel in London on January 9, 2013 with top-class entertainment yet to be announced. Previous headline acts have included Jonathan Ross, Jimmy Carr, Al Murray and Jo Brand. For more information and table bookings visit www.whatcarawards.com

Digital Unite Appoint Slingshot Sponsorship as Exclusive Sponsorship Agency 20th August, 2012

Following the use of Slingshot’s insightful one day Sponsorship Boot Camp, Digital Unite and Spring Online, the UK’s leading digital inclusion platform, have appointed Slingshot Sponsorship as their exclusive sponsorship agency.

Slingshot Sponsorship will be working with Digital Unite in order extend and exploit the commercial opportunities presented by the Spring Online campaign which features over 2,500 events nationwide between April 22nd – 26th 2013 as well as additional commercial opportunities within Digital Unite as a whole.

With over 8 million people still digitally excluded in the UK, many of which being over 55, Spring Online provides a free, safe, and enjoyable environment for those people who consider themselves digitally excluded to receive free IT tutorials – these including lessons in how to use such key communication tools as Skype and Facebook to keep in touch with friends and family as well as how to use the internet for a range of everyday tasks that many of us take for granted including shopping, banking and watching television.

Slingshot Sponsorship will be extending the commercial assets offered by the campaign, adding value to brand partnerships with key benefits including nationwide exposure, unique CSR opportunities and the chance to establish an early relationship with a growing age demographic.

Jackie Fast, Managing Director of Slingshot Sponsorship, commented:

Following the success of our recent work with Digital Unite at our introductory Slingshot Sponsorship Boot Camp, we are thrilled to be working on next year’s Spring Online campaign and to have the opportunity to contribute towards narrowing the digital divide.

Spring Online is a highly unique campaign, proving testament to the ever increasing number of ways in which sponsorship can be utilised and leveraged in order to improve businesses as a whole. Given the value and scope for involvement offered by the platform, we are excited to explore the prospect of some truly ground-breaking partnerships in 2013.

Emma Solomon OBE, Managing Director of Digital Unite, commented:

We are delighted to be working with Slingshot Sponsorship on our award-winning Spring Online campaign.

Over the last eleven years, Spring Online has been instrumental in helping tens of thousands of people understand and engage with computers and the internet. Local events held right across the UK reach people from a wide cross-section of society, from the over 55s who have never been online to existing users of all ages who want to brush up on their existing skills and learn more, from rural to inner-city areas. Our fantastic Spring Online event holders provide that essential support and help show learners how digital technology can be relevant for them.

“We continue to develop Spring Online to make it bigger and better each year. Our vision is that ever increasing numbers of local events support more and more communities across the UK to make the most of the digital world – and to really enjoy it too. We are thrilled to be working with Slingshot and to be developing the creativity, dynamism and reach of Spring Online with them.

What Car? Awards Safe and Secure with TRACKER 8th August, 2012

TRACKER, the leading provider of vehicle tracking and telematics systems, is to be an associate sponsor of the annual What Car? Car of the Year Awards, which takes place on January 9, 2013. TRACKER will also sponsor the luxury car category.

What Car? publishing director Andrew Golby said: “It’s great news that TRACKER is to be involved with the What Car? Awards again next year. The Awards grow in importance year on year and the influence of any company being involved is hugely beneficial and far-reaching.”

The What Car? Car of the Year Awards are the most coveted accolades in the automotive industry. They are presented to cars that set the highest standards in their sector after being put through the toughest, most rigorous tests by the most experienced team in the business.

TRACKER managing director Stephen Doran said: “TRACKER is proud once again to be involved with the What Car? Car of the Year Awards. What Car? has long since promoted the power of working together to beat car criminals and our sponsorship of the Awards enables us to reinforce our message to its growing readership of the importance of vehicle security.”

“Our recently launched Mesh Network is the latest innovation that places TRACKER at the forefront of stolen vehicle recovery solutions.  It brings together the motoring community to support the police in identifying stolen vehicles and returning them to their rightful owners.”

TRACKER has been leading the way in the field of vehicle tracking and telematics since 1993, with more than a million market-leading security and award-winning fleet management systems fitted to vehicles including cars, motorcycles, HGVs, LCVs and plant and construction equipment.

The What Car? Car of the Year Awards event is attended by more than 1000 leading industry figureheads alongside the most influential motoring correspondents from the wider media.

The event is to be held at the Grosvenor House in London on January 9, 2013. For more information and table bookings visit www.whatcarawards.com.

Cobra in the Fast Lane with What Car? 30th July, 2012

Cobra, a leader in the provision of security, safety and telematics solutions for the automotive and insurance industries, continues to sponsor the Performance Car of the Year category in the What Car? Car of the Year Awards 2013.

What Car? publishing director Andrew Golby said: “It’s great news that Cobra is to be involved for the third year running with the annual What Car? Awards – the performance category is already shaping up to be one of the most exciting categories. We look forward to working with Cobra to deliver the best What Car? Awards yet.”

The What Car? Car of the Year Awards are the most coveted accolades in the automotive industry. The Awards are presented to cars that set the highest standards in their sector after being put through the toughest, most rigorous tests by the most experienced team in the business.

Cobra is the European market leader for stolen-vehicle tracking and location-based services, through its CobraTrak and NavTrakbrands. The company supplies stolen-vehicle tracking and recovery services at a pan-European level to Audi, Bentley, Ferrari, Infiniti, Lamborghini, Maserati, McLaren, Mercedes-Benz Trucks, Mitsubishi, Nissan, Porsche, Renault, Rolls-Royce and Tesla.

Cobra also provides telematics services to vehicle manufacturers, and to insurers for the new breed of usage based insurance policies, including supplying the telematics technology that powers the highly successful Co-Operative Young Driver Insurance.

Andrew Smith, Managing Director of Cobra said: “It’s a great fit for Cobra as a key supplier to so many car manufacturers to be involved with the What Car? Awards. The Awards are an excellent benchmark that really help consumers when making a buying decision. With so many cars and derivatives on sale, it is becoming an increasingly difficult decision – a What Car? Award elevates a car above the crowd.”

The What Car? Car of the Year Awards event is attended by more than 1000 leading industry figureheads alongside the most influential motoring correspondents from the wider media.

The event is to be held at the Grosvenor House Hotel in London on January 9, 2013. For more information and table bookings visit www.whatcarawards.com.

Our own Jackie Fast announced in prestigious Media Week 30 Under 30 12th July, 2012

Managing Director of Slingshot Sponsorship, Jackie Fast, announced as part of the industry’s next generation of talent revealed at the prestigious Media Week’s 30 Under 30.


The competition is supported by The Mail on Sunday and the newspaper’s managing director Marcus Rich joined Jeremy King, editor of Media Week, on stage last night at the Cuckoo Club to reveal the names of those that made it onto the list.

Recognising the next generation of talent in the industry, this prestigious award showcases the emerging talent in the marketing and media industries.  Sought after by marketing and media agencies, Slingshot Sponsorship was the sole winner in the sponsorship industry to be recognised.

Jackie Fast commented, “It is absolutely fantastic to be recognised amongst this group of extremely bright and talented individuals.  I am especially proud to have our sponsorship work be recognised in such a marketing focused awards programme – truly showcasing how sponsorship is an important aspect in the marketing mix.  It is an unbelievable honour.”

Judged by a team of industry experts that included Marcus Rich, David Wilding, planning director at PHD; Tom Dunn, digital strategy director at Maxus; Karen Stacey, broadcast sales director for Bauer Media, Clare Rush, joint head of investment at MEC and Philip Smith, head of content solutions for the Brand Republic group, this year’s entrants were of a very high calibre.

To see the full Media Week 30 Under 30 list please click here.

What Car? Announce Sponsorship Deal with Hankook Tyre UK 9th July, 2012

What Car? has signed a new associate sponsorship deal with Hankook Tyre UK for the 2013 What Car? Car of The Year Awards.  Hankook will also continue to sponsor the Ultra-low-carbon car category.

The What Car? Car of the Year Awards are the most coveted accolades in the automotive industry. The Awards are presented to cars that set the highest standards in their sector after being put through the toughest, most rigorous tests by the most experienced team in the business.

Andrew Golby, What Car? publishing director said: “It’s great news that Hankook Tyre is to be associate sponsor of the 2013 What Car? Awards once again. It is one of the largest and fastest-growing tyre manufacturers worldwide, and the collaboration allows it to communicate with the ever-growing What Car? audience.  Tyres are big business, because at some time, every motorist will need to invest in new tyres.”

Each year, Hankook produces 12 million innovative, high-quality and high-performance radial tyres for passenger cars, light trucks, SUVs, RVs, trucks, and buses as well as motorsports (circuit racing/rallies).

The benefits of the sponsorship deal includes the alignment with the most authoritative and trusted brand in motoring, brand positioning and awareness, extensive PR opportunities, networking and brand association with the awards via a multi-channel promotional campaign.

Tony Lee, Managing Director of Hankook Tyre UK said: “All of us at Hankook are looking forward to working with the What Car? team on what is without doubt the premier UK automotive awards. Tyres may not be very glamorous but they are so very important and we hope that the sponsorship will in turn put Hankook on the shopping list of What Car? readers”.

Andrew Golby continued: “Winning a What Car? Award is good for a car maker’s business. The authority of the What Car? brand sells cars, plain and simple. It adds power to advertising and marketing campaigns and is a huge draw for customers.”

The What Car? Car of the Year Awards event is attended by more than 1000 leading industry figureheads alongside the most influential motoring correspondents from the wider media.

The event is to be held at the Grosvenor House Hotel in London on January 9, 2013 with top-class entertainment yet to be announced. Previous headline acts have included Jonathan Ross, Jimmy Carr, Al Murray and Jo Brand. For more information and table bookings visit www.whatcarawards.com.

PREVIOUS WHAT CAR? CAR OF THE YEAR WINNERS

2012                       Volkswagen Up                                                   1994                       Peugeot 306

2011                       Audi A1                                                                  1993                       Ford Mondeo

2010                       Peugeot 3008                                                      1992                       Volkswagen Golf

2009                       Ford Fiesta 1.25i 82 Zetec 5dr                         1991                       Rover Metro

2008                       Jaguar XF 2.7D V6 Luxury                                 1990                       Rover 214 Si

2007                       Vauxhall Corsa                                                    1989                       Ford Fiesta

2006                       BMW 320d                                                            1988                       BMW 735i

2005                       Land Rover Discovery                                        1987                       Renault 21 Savannah

2004                       Volkswagen Golf                                                 1986                       Saab 9000 Turbo 16

2003                       Seat Ibiza                                                              1985                       Volkswagen Golf

2002                       Toyota Corolla                                                      1984                       Peugeot 205

2001                       Ford Mondeo                                                        1983                       MG Metro

2000                       Skoda Fabia                                                         1982                       Mercedes 200T

1999                       Rover 75                                                                1981                       Volkswagen Golf

1998                       Land Rover Freelander                                      1980                       Vauxhall Astra

1997                       Renault Mégane Scénic                                     1979                       Peugeot 305

1996                       Peugeot 406                                                         1978                       Renault 20

1995                       VW Polo

Red Bull Puts Cliff Diving on the Female Map 5th July, 2012

Slingshot alongside Scandinavian colleagues BITE manage the sponsorship for the Red Bull Cliff Diving Series in Grimstad, Norway. The World Series is cliff diving at its most death defying, with divers descending from heights of up to 28 metres. The Norway event, the second stop in the World Series calendar, takes place this weekend 6-7th July.

This year we managed to secure former female Olympic and World Champion Kari Traa and newcomer Anna Bader to this event in Norway and this recent article (translated from Norwegian) highlights this fantastic partnership that was built to promote the introduction of female cliff diving in the World Series in 2013.

Taken from an interview with Norwegian broadcaster NRK:

“Women should be bolder”, says former Olympic and World Champion Kari Traa as she tries to get more women involved in cliff diving.

On Tuesday Traa was at Justøybroa in Lillesand to sponsor the German Anna Bader, a lone female in the midst of the male-dominated sport. Next year it is determined that female divers will participate in the world series, and so, Bader was invited to Norway by Kari Traa to make a so-called “teaser dive.”

“The last seconds before the precipice, I am very focused. I’m trying to find the right feeling and energy, so at the moment I jump I am one hundred percent focused. It takes a lot of courage, but women are certainly able to carry on with this. I am really looking forward to women competing next year”, said the smiling 28-year-old to NRK.

Tuesday’s event was just a taster of what will happen in Grimstad during the Red Bull Cliff Diving this Saturday.

For more information on BITE and Slingshot Sponsorship’s joint services in the UK and Europe, please click here.

For the full article and to see Bader’s cliff dive on Tuesday at Justøybroa click here.

Warranty Direct Announced as the Headline Sponsor of What Car? Awards 2013 28th June, 2012

What Car? has announced that Warranty Direct will be headline sponsor of the What Car? Car of the Year Awards 2013, which will be held on January 9.  Warranty Direct will also sponsor the City Car category.

Andrew Golby, What Car? publishing director said: “We are delighted to be working with Warranty Direct, which is the industry’s leading provider of direct consumer warranties.”

The What Car? Car of the Year Awards are the most coveted accolades in the automotive industry. The Awards are presented to cars that set the highest standards in their sector after being put through the toughest, most rigorous tests by the most experienced team in the business.

The benefits of the sponsorship deal includes the alignment with the most authoritative and trusted brand in motoring, brand positioning and awareness, extensive PR opportunities, networking  and brand association to the awards via a multi-channel promotional campaign.

Duncan McClure Fisher, managing director of Warranty Direct Ltd, said: “We are looking forward to working with What Car? to help deliver the best ever What Car? Awards. A What Car? Award is essentially a huge stamp of approval that car buyers can trust. Hopefully they will be so pleased with their new car they will want to keep it and care for it with a Warranty Direct warranty when the original warranty expires.”

Andrew Golby continued: “Winning a What Car? Award is good for a car maker’s business. The authority of the What Car? brand sells cars, plain and simple. It adds power to advertising and marketing campaigns and is a huge draw for customers.”

The What Car? Car of the Year Awards event is attended by more than 1000 leading industry figureheads alongside the most influential motoring correspondents from the wider media.

The event is to be held at the Grosvenor House Hotel in London on January 9, 2013 with top-class entertainment yet to be announced. Previous headline acts have included Jonathan Ross, Jimmy Carr, Al Murray and Jo Brand.

PREVIOUS WHAT CAR? CAR OF THE YEAR WINNERS

2012                       Volkswagen Up                                                  1994                       Peugeot 306

2011                       Audi A1                                                                 1993                       Ford Mondeo

2010                       Peugeot 3008                                                     1992                       Volkswagen Golf

2009                       Ford Fiesta 1.25i 82 Zetec 5dr                        1991                       Rover Metro

2008                       Jaguar XF 2.7D V6 Luxury                                1990                       Rover 214 Si

2007                       Vauxhall Corsa                                                   1989                       Ford Fiesta

2006                       BMW 320d                                                           1988                       BMW 735i

2005                       Land Rover Discovery                                       1987                       Renault 21 Savannah

2004                       Volkswagen Golf                                                1986                       Saab 9000 Turbo 16

2003                       Seat Ibiza                                                             1985                       Volkswagen Golf

2002                       Toyota Corolla                                                    1984                       Peugeot 205

2001                       Ford Mondeo                                                      1983                       MG Metro

2000                       Skoda Fabia                                                       1982                       Mercedes 200T

1999                       Rover 75                                                              1981                       Volkswagen Golf

1998                       Land Rover Freelander                                    1980                       Vauxhall Astra

1997                       Renault Mégane Scénic                                   1979                       Peugeot 305

1996                       Peugeot 406                                                       1978                       Renault 20

1995                       VW Polo

Jackie Fast announced as a Judge at the Corporate Engagement Awards 2012 25th June, 2012

The Corporate Engagement Awards is Europe’s leading celebration of corporate partnership, corporate sponsorship and corporate philanthropy. The awards recognise and honour the achievements of companies and agencies who have successfully worked with external companies to raise visibility of their brand and their values.

2012 judges include leaders in the sponsorship industry Steven Atkinson, co-founder of HighTide Festival Theatre; Pippa Collett, Managing Director of Sponsorship Consulting; Rob Jackson, Client Services Director at World Television; Robert Nuttall, Managing Director of Corporate Responsibility and Sustainability at MHP Communications; and Simon Watson, Head of Group Community Affairs at RBS Group.

Jackie Fast commented:

I am absolutely delighted to be appointed as a judge for the Corporate Engagement Awards 2012.  There are so many great partnerships taking place and I look forward to helping identify and reward the best in our industry.

Judging will take place during the summer with winners presented at a gala evening in London in September.

Click here for a full list of judges and further information on tickets to the Corporate Engagement Awards 2012.

For a list of last year’s winners, please click here.

Caterham Cars appoints Slingshot as Sponsorship Agency 30th April, 2012

Caterham Cars has appointed Slingshot Sponsorship to activate all commercial opportunities outside the Caterham F1 Team activity.

Slingshot will implement an extensive sponsorship strategy, including brand marketing partnerships, endorsement deals, licensing, corporate experience days, and much more.

The aim of the partnership is to create unique properties that can leverage the Company’s profile, and enhance the brand’s global appeal, capitalising on the brand’s entry into Formula One earlier this year.

Ansar Ali, Chief Executive of Caterham Cars, said:

We are thrilled to be working with Slingshot Sponsorship as their unique services complement the ambitious objectives of our brand, particularly now we are part of the Caterham Group.

As a British sportscar brand with the iconic Seven at the heart of our business, I have always felt we have much to offer brand partners, particularly through our motorsport and drive experience operations.  Now, as part of the Caterham Group, we have so much more to offer in terms of value and brand awareness, and Slingshot Sponsorship is the right partner to deliver and leverage the commercial partnerships.

Motorsport is at the heart of Caterham Cars, with the Seven the original ‘race car for the road’; over 700 competitors racing the iconic model today in 11 countries around the world is testimony to this.

The acquisition of Caterham Cars by Tony Fernandes in 2011 and the Caterham F1 Team’s presence in Formula One has propelled the British brand to the forefront of a global audience.

With increased public and media attention from the Caterham brand’s first season in F1 and a recent track record of robust financial results, the company is now looking to further leverage its commercial activities.  Caterham plans to facilitate this through Slingshot Sponsorship’s expertise in building existing assets into commercially-sustainable sponsorship platforms.

Furthermore, Caterham Cars also continues to reinvent motorsport following the recent announcement of a Caterham Motorsport-run karting championship in 2013.

Caterham will design and develop its own F1-inspired kart and thus provide young drivers with the opportunity to take their first steps in a career, in which it will be possible to progress from grassroots racing to the pinnacle of global motorsport. In addition, the organisation of Caterham karting will benefit from the firm’s 26 years of experience in running low-cost, high-value one-make race championships.

Jackie Fast, Managing Director of Slingshot Sponsorship commented,

“Being able to work with a brand that is on the brink of such change and innovation is what we live for at Slingshot Sponsorship.  We cannot wait to begin delivering the creative concepts and brand partnerships that will help project Caterham Cars to a wider audience of new enthusiasts.  The Caterham brand creates exceptionally strong advocates, both in Britain and internationally and we hope to turn this passion for the brand into a more holistic and accessible commercial property that can deliver real value for brand partnerships.”

Outlook Festival appoints Slingshot Sponsorship as exclusive agency 23rd April, 2012

Outlook Festival – Winners of the ‘Best International Festival’ at the Festival Awards– have appointed Slingshot Sponsorship as their exclusive sponsorship agency.

Slingshot Sponsorship will work closely with the Croatian-based event to increase awareness and commercial revenue through the creation of sponsorship opportunities as well as creating new digital brand partnerships.  Keen to preserve the traditional values of the Outlook Festival, Slingshot Sponsorship will ensure sponsors are carefully incorporated into the fabric of the event, adding value to the 15,000 festival goers at the event and the millions of music lovers who engage with the Outlook brand online throughout the year.

Jackie Fast, Managing Director of Slingshot Sponsorship, commented:

We are thrilled to be working with Outlook Festival this year.  They epitomise how growing organically and being true to a brand can create advocates exponentially.  This is a fantastic opportunity for brands to be involved with an influential music festival in Croatia – not to mention UK brands building relationships prior to Croatia’s acceptance into the EU in 2013.  The potential for audience engagement is like no other festival currently in the market because of their digital capabilities, making it an amazing platform for brands to be involved with.

Only in its fifth year, Outlook is already regarded as the biggest bass music festival in Europe, featuring the most prestigious names in the most cutting-edge dances across the globe.  Acts already confirmed include Fat Freddy’s Drop, Skream, Digital Mystikz & Andy C with many more to follow, ensuring 2012 will top the incredibly high standards Outlook sets itself each year.

Johnny Scratchley, Founder of Outlook Festival commented:

I’m very excited to now be working with Slingshot Sponsorship, they have the perfect ethos for us as a festival and are expert inthe new areas of media we are currently focusing on.

Red Bull Car on TRACKER's stand at Commercial Vehicle Show 16th April, 2012

Having teamed up with TRACKER to manage their logistical requirements for the Commercial Vehicle Show, Slingshot Sponsorship are excited to announce the presence of the Red Bull RB6 Formula 1 on stand 3A10.  Stand visitors can also enter into a prize draw to win two tickets to the F1 Grand Prix at Silverstone, as well as a tour for two at the Red Bull factory, in Milton Keynes.

TRACKER, a leading telematics and vehicle tracking expert in the UK, will also be unveiling groundbreaking, patented technology and its fleet telematics used by Red Bull Racing to control their costs and focus on the safety of its team.

F1 World Champions Red Bull Racing combines its dedicated and passionate transport and logistics team with the expertise of TRACKER, its fleet telematics partner to ensure the Red Bull Racing team stays on the winner’s podium.

Red Bull Racing’s Formula One design and engineering team, Red Bull Technology, need to ensure the fleet is running as efficiently as possible in order to make vehicle, parts, equipment and team deliveries across Europe. But this all has to be balanced with a constant focus on safety and duty of care responsibilities, which is a challenge when time is in short supply.

With a fleet of 23 vehicles in the UK and across Europe, Red Bull Technology harnesses the power of TRACKER’s fleet telematics solution to deliver a detailed view of driver behaviour and fuel usage across each vehicle. This allows Transport Manager for Red Bull Technology, Ed Porter, to monitor speeds, journey routes and the general whereabouts of the fleet team.

Ed Porter, Transport Manager for Red Bull Technology explains:

I need to be able to manage a fleet that is spread across Europe, keeping in control of what is happening throughout the day without compromising the efficiency of the fleet. The nature of the Formula One industry is that we need everything yesterday, making time the most valuable commodity for me and my team.  If I could buy time, I would, but TRACKER’s fleet tracking system goes a long way in helping me make the best of the time I have

Stephen Doran, Managing Director for TRACKER adds:

This is an exciting opportunity for people to come and see the Red Bull Formula 1 car at the Commercial Vehicle Show. We are also giving visitors to the TRACKER stand a chance to walk away with an amazing prize. And of course, the TRACKER team will be on hand to demonstrate the potential benefits our fleet tracking solutions can provide commercial vehicle fleet managers.

TRACKER Showcases New Technology At 2012 Commercial Vehicle Show 12th April, 2012

Leading provider of vehicle tracking services, TRACKER is showcasing its groundbreaking, patented technology at this year’s Commercial Vehicle Show, on 24-26 April, at Birmingham’s NEC. Head to stand#3A10 to see firsthand the new level of data available with TRACKER Fleet and how TRACKER’s new battery-powered units provide fleet operators with a robust and flexible solution for valuable assets without a power source, including trailers.

TRACKER Fleet is a completely re-engineered product which, crucially, has been designed following a comprehensive consultation programme with TRACKER’s existing fleet customers, as well as potential users of fleet telematics. TRACKER Fleet provides important cost-saving benefits by identifying fuel inefficiency and supplying insight into driver and business behaviour and boasts a flexible reporting suite that can be customised to meet the specific needs of each of its customers.

One delighted TRACKER Fleet user is Northgate Vehicle Hire, which has been a customer of TRACKER for over 10 years and is experiencing the power of TRACKER Fleet. Stuart Fairbrother, Head of Non-Rental Sales says:

We are reaping the benefits of TRACKER Fleet for both our customers and our own service fleet of 60 vehicles. Our customers have been crying out for enhanced vehicle and driver behaviour information and TRACKER Fleet provides just that and more, invaluable information to both Northgate and our customers.  TRACKER Fleet’s new mapping system incorporates advanced Google maps, such as Street View with a route replay function, which is a standout piece of technology.  We have been able to use mapping to understand exactly where our service vehicles are and where they are needed.  Crucially, we have harnessed the telematics data to reduce vehicle delivery times to improve upon our customer service levels.

Vital to TRACKER Fleet’s evolution has been the addition of new technology, such as its unique patented Transient Voltage Detection technology, which eliminates the need to connect to a vehicle ignition to allow for more accurate ‘idling’ readings. TRACKER Fleet even offers battery powered modules to ensure assets which have no built-in power supply, such as mobile units and trailers, can be monitored.

All these features have proved invaluable for Clancy Group, operating a fleet of over 1,500 vehicles and 10,000 items of plant.  Bernie Stack, Associate Director for Clancy Plant Hire Ltd explains:

TRACKER’s telematics product has become an integral part of our business, providing detailed information on speeding, idling, driver hours, journey times and mileage.  We are still finding new benefits the system can bring to our business and help look after the wellbeing of our drivers.

Apex Plant Hire has also embraced TRACKER’s fleet telematics offering.  This enables them to monitor usage on and off-site, helping them meet employee Duty of Care legislation and increase efficiency.

David Marriott at Apex Plant Hire adds:

With TRACKER’s telematics on our HGV vehicles, we’ve been able to improve our day-to-day business practices which has boost customer service and fleet performance levels.  The system locates the position of all our vehicles, allowing us to deploy the nearest vehicle to the next rental booking.   We can also see if a job is running behind schedule without our drivers having to call in with updates, which means we can take action and enhance the level of customer service we provide.

Stephen Doran, Managing Director of TRACKER concludes:

We are looking forward to bringing TRACKER Fleet to the Commercial Vehicle Show. This product marks our commitment to continually developing and enhancing our products to meet the changing needs of our customers. Visitors to our stand will see how they can harness the power of TRACKER Fleet to ensure vehicles keep moving, while improving efficiency and reducing cost.

Slingshot Sponsorship team up with Oslo-based agency BITE for the Red Bull Cliff Diving Series 2012 20th March, 2012

Slingshot Sponsorship, the London based sponsorship agency, will work closely with their Scandinavian colleagues BITE to manage the sponsorship for the Red Bull Cliff Diving Series in Grimstad, Norway.  The sponsorship and brand management specialists have combined to create commercialopportunities around the event – one of only 6 World Series Competitions worldwide – that add real value for both brands and the spectators.

The Red Bull Cliff Diving World Series 2012 returns to Norway on 6-7th July – two years after Kragero hosted the country’s first Red Bull Cliff Diving competition.  The World Series is high diving at its most death-defying – an acrobatic descent into water from heights of up to 28m. Once in the air, the divers have approximately three seconds to coordinate their movements before they break the surface of the water at around 100kph (60mph).

Julian Gursky, Head of Events & Sports at Red Bull Norway commented:

We are excited to try a new combination of an international sponsor management approach for our cliff diving world championship stop in Grimstad, Norway by assigning the allied agencies BITE Agency and Slingshot Sponsorship to this challenge

Prospective sponsors will be fully integrated with the two-day event, in Grimstad, as well as during the 21-day day pre-tour, incorporating six cities across Norway, offering ample opportunities for activation, sampling, branding and online promotions.  They will also have rights to footage shot over the two days, giving access to some truly unique content.

Jackie Fast, Managing Director of Slingshot Sponsorship commented:

The Red Bull Cliff Diving sponsorship platform is a great example of how brand platforms can be monetised.  The Slingshot and BITE expertise of sponsorship and branding creates the perfect combination of services to really leverage these types of brand partnerships effectively. We are looking forward to launching this service with Red Bull!

Managing Director of BITE Robert Leinders-Krog also commented:

Approaching this local platform from an international perspective will both increase opportunities and give us a global brand activation arena – executed locally. Exciting times.

For more information on the Red Bull Cliff Diving World Series please click here.

Slingshot Sponsorship Shortlisted at the Highly Anticipated Hollis Sponsorship Awards 16th February, 2012

Slingshot Sponsorship has been shortlisted for their work with the DMA &Equifax at the upcoming Hollis Sponsorship Awards.  They will compete with 3 other extremely successful campaigns – London Olympics 2012 & Lloyds, The Prince’s Trust & RBS and GE Capital Triathlon – for the highly coveted Corporate Sponsorship Award.

The Hollis Sponsorship Awards recognise and reward the most creative and effective campaigns to have come out of the sponsorship industry during the last year. Competition has been fierce this year, with entries up by 40% on 2011, meaning the judges have had to be even tougher than in past years.

Jackie Fast, managing director of Slingshot Sponsorship, commented:

I am absolutely thrilled that Slingshot Sponsorship has been shortlisted – especially considering the calibre of the other nominees.  To be competing against a campaign as big as London 2012 having only launched less than two years ago is an amazing achievement in itself.  It really shows that our unique strategy to creating innovative sponsorship campaigns is making an impact – not only for our clients, but also challenging sponsorship industry traditions.

Now in their 18th year, The Hollis Sponsorship Awards are the most highly prized sponsorship awards covering all sectors of the sponsorship industry.  Emphasis is on excellence in effectiveness ensuring that awards are given out based on result and not marketing budget.  The short-listed and winning entries will be celebrated at the industry’s Gala Dinner on March 27th 2012 at the London Marriott Hotel Grosvenor Square.

To see a full list of shortlisted campaigns click here.

Slingshot Sponsorship Partner with Scandinavian-based BITE Agency 23rd January, 2012

Slingshot Sponsorship and BITE have formed a strategic alliance that will see a union of expertise from two of the biggest prospects in sponsorship and brand management respectively.  The innovative partnership will work with brands and rights owners to truly grasp building a brand and then creating commercial opportunities from that foundation.

Having launched in the UK in 2010, Slingshot Sponsorship has quickly gained significant market share within the rights owner community working with diverse organisations including Haymarket Consumer Media, Mencap, and the London Irish Rugby Club.  Unlike other sponsorship agencies, Slingshot helps organisations build up their assets in order to become viable marketing platforms for brands.  As such, branding and brand identity is vital to ensure success with creating a sustainable sponsorship programme.

Based in Scandinavia, specifically Oslo, Norway, BITE is a newly formed team of international brand innovators, facilitating strategic brand activation through non-traditional methods.  By working together, both agencies will be able to follow their customers through their brand building and exploitation journey and help them realise their full commercial potential.  The ability to also access two unique markets will provide Slingshot/BITE clients with data that has not been available previously.

Jackie Fast, managing director of Slingshot Sponsorship commented:

This is such an exciting development and a natural progression on what we do.  By ensuring we have experts identifying and developing the core brand proposition, we will be able to help our clients become more successful when integrating commercial opportunities.  This has been a gap within our current clients marketing mix and so we are delighted to be able to fill this gap.

Robert D B Leinders-Krog, managing director of BITE commented:

In recent years we have clearly seen a major shift in the international marketing and brand sphere, with companies and organizations needing to holistically approach their marketing and branding strategies. This unique partnership will ensure our clients competitive advantage internationally with a profound base in concrete brand strategy and in-depth commercial exploitation. Our international approach combines European expertise with renowned Scandinavian innovation practices and will give our clients unique platforms of activation. We are very excited!

The partnership will enable clients to reap the benefits of a single agency who can manage the entire journey of brand strategy, activation and commercialisation from a completely unique market position.  That both companies are experts in their own field guarantees clients are provided with a tailor-made service, comprising the best from sponsorship and brand-management.

Slingshot Sponsorship win agency contract with Autosport for 2012 19th January, 2012

Autosport, the authority on motorsport, has appointed Slingshot Sponsorship to develop and implement a new sponsorship strategy for the 2012 Autosport Awards.  Slingshot is briefed to increase awareness and commercial value for the event through the creation of additional opportunities and sponsorship platforms throughout the year.

Rob Aherne, Publisher at Autosport:

We are delighted to be working with Slingshot Sponsorship on the Autosport Awards. They have proven themselves to be a vibrant company with lots of ideas about driving our event forward commercially, and we look forward to making plenty of progress together.

Held every December at the Grosvenor House Hotel on London’s Park Lane, the Autosport Awards are voted for by the readers and attended by the biggest names in motorsport including Formula 1, Motorsport GP, British Rallying & World Rally Championships.  Winners of the International Racing Driver of the Year Award have included Sebastien Vettel, Jensen Button, and Lewis Hamilton.

Slingshot Sponsorship will assist Autosport with consultation and overall execution of a strategy that will attempt to forge new brand partnerships, whilst raising awareness of the programme overall for current sponsors Castrol, Mercedes-Benz, Perelli, Skoda, BMW, UBS, Parkalgar, and TW Steel.

Jackie Fast, Managing Director of Slingshot Sponsorship:

We can’t wait to get started with the Autosport Awards.  It is a phenomenal event and can deliver real marketing value to sponsoring brands.  We will be looking to enhance their current programme through the creation of additional touchpoints as well as integrating new sponsoring brands to help diversify and deliver additional value.

Slingshot Sponsorship Renews Partnership with Mencap for 2012 12th January, 2012

Slingshot Sponsorship secure contract renewal with Mencap for 2012

Mencap, the leading UK based charity helping people with a learning disability, has re-appointed Slingshot Sponsorship to continue to develop and implement a new sponsorship strategy across their high-profile events.  After an extremely successful year together, the renewal will see a continuation of Slingshot’s work to increase awareness as well as increase the commercial value for the charity through creation of sponsorship opportunities.

Slingshot Sponsorship will assist Mencap with consulting and implementation for upcoming events including April Fools – a stand-up comedy night at the HMV Hammersmith Apollo; the Little Noise Sessions music festival – an acoustic and intimate, 6-night music event curated by Jo Wiley; the fantastic swimming event Mencap Mile held at the Olympic venue; and many more.

Leo Visconti, Head of Corporate Development at Mencap:

We’ve had a great first year working with Slingshot, who have delivered some excellent sponsorship deals for us in 2011. We are now looking forward to bigger and better for 2012 and some delivering amazing events with Slingshot’s help.

Jackie Fast, Managing Director of Slingshot Sponsorship:

We are pleased to be working with Mencap again in 2012.  The Little Noise Sessions and April Fools are two events that we are always confident of attracting high profile sponsors for.  We’ve really enjoyed working with all the staff at Mencap and look forward to helping them promote their brilliant cause in the year ahead.

If you are interested in finding out more about what Slingshot Sponsorship do, or want to get involved in one of Mencap’s events, please contact: press@slingshotsponsorship.com, or call us on +44 (0) 20 7226 5052

What Car? Awards Become Carbon-Neutral with CNI 7th December, 2011

The What Car? Car of the Year Awards will become 100% carbon-neutral in January 2012.  Continuing its’ partnership with Carbon Neutral Investments (CNI), What Car? has committed to offset the entire carbon footprint of the ceremony.

The emissions reductions come from a CNI-supported hydro project in India, which will neutralise all carbon emissions from the event, all travel to the venue, as well as the setting up of the evening. What Car?’s support of the project will harness renewable energy usage in the country, support the creation of much-needed jobs in the region, and help the local community.

CNI co-chairman James Brown said: CNI co-chairman James Brown said

What Car? is renowned for defining industry benchmarks, and in making its awards 100% carbon neutral this year, continues to lead the way by focusing attention further on sustainability.  CNI is proud to again work alongside What Car?, to support the sector’s most prestigious awards and to help promote further environmental responsibility across the automotive industry.

CNI is a leading provider in the carbon-offset market, working alongside industry leaders to help them achieve carbon neutrality. As a sponsor of the What Car? Awards SUV category, CNI will offset the carbon emissions of not only the event itself, but also all journeys to and from the ceremony by guests and the set-up team.

What Car? publishing director Andrew Golby said: “We are delighted to be working with CNI in making the awards carbon-neutral. The project in India looks to benefit substantially from the arrangement and I am very much looking forward to learning how it will progress. As a business we take our environmentally responsibilities very seriously, and with CNI’s help all of our activities in 2012 will be carbon-offset.”

The What Car? Car of the Year Awards is the automotive industry’s best-known and most influential awards ceremony and success is coveted by car makers both in the UK and overseas.

The event is to be held at the Grosvenor House in London on January 11 with top-class entertainment yet to be announced. Previous headline acts have included Jo Brand, Jimmy Carr, Al Murray and Jonathan Ross.

This deal was brokered by Slingshot Sponsorship

Metro Gears Up to Support What Car? Awards 2012 16th November, 2011

What Car? is pleased to announce a new sponsorship agreement with Metro, the World’s largest free newspaper distributed countrywide.

Metro are to be Supermini Category Sponsor of the annual motoring Oscars – The What Car? Car of the Year Awards, to be held in London in January 2012.

Justin Lovric, Client Planning Manager and Director EcoVelocity, Metro commented:

Our sponsorship of the 2011 What Car? Awards provided Metro with a fantastic presence in front of the most important and influential figures in the automotive industry to successfully launch EcoVelocity this year.

We are delighted to be working with What Car? on the 2012 What Car? Car of The Year Awards as sponsor of the super-mini category.

The What Car? Car of the year awards are acknowledged by many as the UK Motoring Oscars and is the automotive industry’s best known and most influential awards ceremony. The awards themselves are much coveted by car makers both in the UK and overseas and is attended by more than 1200 leading industry figureheads alongside the most influential motoring correspondents from the wider media.

Andrew Golby What Car? Publishing Director commented:

Working with Metro provides us with additional channels to promote the What Car? Car of The Year Awards.  Metro research  tells us that their readers are very interested in cars and hopefully our awards copy will help them with their buying choices for 2012.

The benefits of the What Car? Awards sponsorship deal includes alignment with the most authoritative and trusted brand in motoring.  Brand positioning and awareness, extensive PR opportunities, networking and association to the awards via a multi-channel promotional campaign.

The event is to be held at the Grosvenor House Hotel in London on the 11th January with top class entertainment yet to be announced.  Previous headline acts have included Jonathan Ross, Jimmy Carr, Al Murray and Jo Brand.

This deal was brokered by Slingshot Sponsorship.

Coldplay's Chris Martin & Jonny Buckland Announced for Little Noise Sessions 2011 2nd November, 2011

Mencap’s Little Noise Sessions, curated by Jo Whiley are today proud to announce Coldplay’s Chris Martin and Jonny Buckland will be headlining on Thursday 24 November, completing the line up for the series of atmospheric gigs. Joining the bill for what will be a night to remember are: Ben Howard, Emile Sande, Michael Kiwanuka and Bebe Black. Tickets go on general release from 7 November with an exclusive presale for subscribers from 4 November. Sure to sell out fast subscribe NOW at www.littlenoisesessions.org.uk

Due to unprecedented demand Mencap have also released additional tickets for the following SOLD OUT shows: Tuesday 22 November with Elbow, Maverick Sabre and Ren Harvieu. Friday 25 November with Goldfrapp and Alpines. Saturday 26 November with Example, Ed Sheeran, Birdy and Fenech Soler. Also performing at this year’s Little Noise Sessions areMarina & The Diamonds, Icona Pop, Spark on 23 November and Sinead O’Connor and King Creosote on 27 November.

This year Mencap’s Little Noise Sessions are heading to a new home St. John-at-Hackney to once again showcase a series of stunning stripped back performances from some of the hottest names in music. Our new iconic venue is set in the heart of Hackney, with over 700 years of history and now plays host to it’s FIRST EVER music festival.

Chris Martin said:

Jo does amazing work for Mencap, we are thrilled she asked us to play and are honoured to be part of this special night

Mencap ambassador Jo Whiley said:

We are delighted to welcome the return of Chris Martin and Jonny Buckland to headline an extra special night for Mencap’s Little Noise Sessions. With a week of unbelievable shows, this year is set to be one of the most exciting and inspiring we’ve had to date. I can’t wait!

Subscribers to the Little Noise Sessions website have exclusive access to a host of great content including; priority ticketing, backstage footage, audio, photos and all the latest news from the Little Noise backstage blog, for just £6 for six months. Your subscription fee will go directly to Mencap to raise vital funds to support people with a learning disability.  Visit www.littlenoisesessions.org.uk to subscribe now!

To keep up to date with all the latest information on Mencap’s Little Noise Sessions follow us on Twitter @Little_Noise and #LittleNoiseSessions or stop by and check us out on Facebook www.facebook.com/littlenoisesessions

The Line-Up So Far:

  • OPENING NIGHT – Elbow, Maverick Sabre solo performance, Ren Harvieu
  • WEDNESDAY 23 NOVEMBER – Marina & The Diamonds, Icona Pop, Spark
  • THURSDAY 24 NOVEMBER – Coldplay’s Chris Martin and Jonny Buckland, Ben Howard Emile Sande, Michael Kiwanuka, Bebe Black
  • FRIDAY 25 NOVEMBER – Goldfrapp, Alpines
  • SATURDAY 26 NOVEMBER – Example, Ed Sheeran, Birdy, Fenech Soler
  • SUNDAY 27 NOVEMBER – Sinead O’Connor, King Creosote

There are 1.5 million people with a learning disability in the UK. Mencap works to support people with a learning disability and their families and carers by fighting to change laws and improve services and access to education, employment and leisure facilities. Mencap supports thousands of people with a learning disability to live their lives the way they want.

Slingshot Sponsorship wins Young Entrepreneur of the Year Award 2011 28th October, 2011

Jackie Fast managing director of Slingshot Sponsorship has won the Young Entrepreneur of the Year Award at the Camden & Islington Business Awards.  The category was open to business owners who have shown exceptional business acumen and achieved consistent business growth since launching.

Slingshot Sponsorship delivers and develops long-term brand strategies that engage targeted audiences through sponsorship rights.  Integrated and tailored in each approach, Slingshot Sponsorship diversifies across a range of industries with clients based in publishing, sports, entertainment, media and charities.

Jackie Fast was absolutely ecstatic to win this award, commenting:

It is an absolute pleasure to be nominated, let alone win this category.  Since launching Slingshot Sponsorship last year, our business has grown exponentially – which truly shows how valuable our unique business proposition is.  And hopefully how it challenges and drives forward the sponsorship industry.  It’s fantastic to be recognised by the community for all the hard work put in to developing and launching this agency!

The strict criteria set out for the Camden & Islington Business Awards indicated that only the strongest candidates within the area would be shortlisted for the award. Slingshot’s successful nominations illustrate its capabilities in creating successful partnerships that generate ROI through sponsorship.

The winners of the Camden & Islington Business Awards were announced at the awards ceremony in London on Thursday, 27th October 2011.

ABOUT SLINGSHOT SPONSORSHIP

Slingshot Sponsorship is a strategic sponsorship agency based in Central London.  The sponsorship agency works with brands such as Haymarket, London Irish Rugby Club, the BBC, Mencap and more to manage and develop sponsorship rights.  The main focus is on creating long term partnerships with a common goal.

ABOUT THE CAMDEN & ISLINGTON BUSINESS AWARDS (CIBAs)

The purpose of the CIBAs is to recognise and celebrate those business owners in Camden and Islington who have successfully grown and maintained their business positioning throughout 2010 and 2011.

Winning this award is a superb opportunity to raise a company’s business profile and increase PR exposure across London.  As the first of its kind in Camden and Islington, it is a great opportunity to meet fellow entrepreneurs, business owners and professionals.

CIBAs’ objectives:

  • To celebrate the work and efforts of businesses across Islington and Camden.
  • To encourage and champion enterprising behaviour across the 2 neighbouring boroughs
  • To boost the awareness of SME business success across London and the UK.
  • To increase the exposure of the local businesses within the Camden and Islington Area.

Slingshot Sponsorship Shortlisted for CIBAs 11th October, 2011

Slingshot Sponsorship has been shortlisted for three categories at the Camden & Islington Business Awards for their innovative approach regarding the Equifax and Direct Marketing Association UK sponsorship campaign, led by Slingshot’s Managing Director, Jackie Fast.  Categories shortlisted include Best Creative Business and Young Entrepreneur of the Year, as well as the People’s Choice Award.

Slingshot Sponsorship delivers and develops long-term brand strategies that engage targeted audiences through sponsorshiprights. Integrated and tailored in each approach, Slingshot diversifies across a range of industries with clients based in publishing, sports, entertainment, media and charities.

Jackie Fast, Managing Director of Slingshot Sponsorship, is thrilled to be shortlisted:

It is such an achievement to be nominated for three categories alongside some very high profile campaigns.  Since launching the agency in 2010, nomination of our work is real recognition of the growing strength of our agency and underlines the measurable positive impact that our work and insight had on both the sponsor’s and the rights owner’s businesses.

The strict criteria set out for the Camden & Islington Business Awards indicated that only the strongest candidates within the area would be shortlisted for the award. Slingshot’s successful nominations illustrate its capabilities in creating successful partnerships that generate ROI through sponsorship.

The winners of the Camden & Islington Business Awards will be announced at the awards ceremony in London on Thursday, 27th October 2011.

ABOUT THE CAMDEN & ISLINGTON BUSINESS AWARDS (CIBAs)

The purpose of the CIBAs is to recognise and celebrate those business owners in Camden and Islington who have successfully grown and maintained their business positioning throughout 2010 and 2011.

Winning this award is a superb opportunity to raise a company’s business profile and increase PR exposure across London.  As the first of its kind in Camden and Islington, it is a great opportunity to meet fellow entrepreneurs, business owners and professionals.

CIBAs’ objectives:

  • To celebrate the work and efforts of businesses across Islington and Camden.
  • To encourage and champion enterprising behaviour across the 2 neighbouring boroughs
  • To boost the awareness of SME business success across London and the UK.
  • To increase the exposure of the local businesses within the Camden and Islington Area.

Click here to vote for Slingshot Sponsorship to win the People’s Choice Award!

Mencap Announces ASUS as Headline Sponsor of Little Noise Sessions 2011 6th October, 2011


Mencap’s Little Noise Sessions
curated by Mencap ambassador Jo Whiley, will see its first year partnering with new headline sponsor, ASUS – a deal which was secured by Slingshot Sponsorship.

Having been dubbed some of the most ‘sought-after tickets in London’ by Clash magazine, the sponsorship is an exciting prospect for Asus customers, with promotions set to include an impressive range of exclusive prizes.

Mencap’s Little Noise Sessions 2011

Mencap’s Little Noise Sessions are back with a bang for the 6th year running – and there’s definitely nothing little about 2011’s lineup!  Taking residency in their new home, the iconic church St John-at-Hackney, this is going to be an unmissable set of shows!  Kicking off the opening night with an almighty headline performance are Mercury and BRIT award winners Elbow.  Join Mencap from 22 – 27 November to celebrate a week of simply stunning gigs in aid of learning disability charity Mencap. Tickets go on general release from 10 October with an exclusive presale for subscribers from 7 October. Sure to sell out fast so subscribe NOW at www.littlenoisesessions.org.uk.

Elbow front-man Guy Garvey said:

We are dead proud to be added to the list of amazing bands that have done the Little Noise Sessions for Jo Whiley and Mencap. In fact we have organised a warm up tour of Europe before the show to make sure we are in tip top condition when we play!

Additional headliners throughout the week will include Marina & The Diamonds, Goldfrapp, Example and Sinéad O’Connor plus a whole host of established and up and coming supporting acts.

Mencap ambassador Jo Whiley said:

Mencap’s Little Noise Sessions are back for the 6th successful year and we’re excited to be moving to St John-at Hackney – a venue that in its 700 year history has never played host to a music gig like this! Each year we aim to surprise and inspire the audience, with a week of unbelievable shows coupled with a simply stunning backdrop. See you there!

Ellie Gray, Mencap’s Director of Fundraising said:

We are delighted to have such a great line up for Mencap’s 6th Little Noise Sessions and we are really grateful for all of the artists who have given their free time for this really important cause.  The money raised will help Mencap support people with a learning disability, who are amongst the most marginalised in our society.

Subscribers to the Little Noise Sessions website have exclusive access to a host of great content including; priority ticketing, backstage footage, audio, photos and all the latest news from the Little Noise backstage blog, for just £6 for six months. Subscription fees will go directly to Mencap – helping raise vital funds for the 1.5 million people in UK with a learning disability.

To keep up to date with all the latest information on Mencap’s Little Noise Sessions follow them on Twitter @Little_Noise or check them out on Facebook.

The Line-Up So Far

  • OPENING NIGHT – Elbow, Maverick Sabre solo performance
  • WEDNESDAY 23 NOVEMBER – Marina & The Diamonds, Icona Pop, Spark
  • THURSDAY 24 NOVEMBER – TBA
  • FRIDAY 25 NOVEMBER – Goldfrapp, Alpines + more
  • SATURDAY 26 NOVEMBER – Example, Ed Sheeran, Birdy, Fenech Soler
  • SUNDAY 27 NOVEMBER – Sinead O’Connor, King Creosote + more

About Mencap

Mencap supports the 1.5 million people with a learning disability in the UK and their families and carers. Mencap fights to change laws and improve services and access to education, employment and leisure facilities, supporting thousands of people with a learning disability to live their lives the way they want.  We are also one of the largest providers of services, information and advice for people with a learning disability across England, Northern Ireland and Wales.

See www.mencap.org.uk for more information.

About ASUS

ASUS, the world’s top 3 consumer notebook vendor and the maker of the world’s best-selling and most award winning motherboards, is a leading enterprise in the new digital era. ASUS designs and manufactures products that perfectly meet the needs of today’s digital home, office and person, with a broad portfolio that includes motherboards, graphics cards, displays, desktop PCs, notebooks, netbooks, servers, multimedia, wireless solutions, networking devices and mobile phones. Driven by innovation and committed to quality, ASUS won 3398 awards in 2010, and is widely credited with revolutionizing the PC industry with the Eee PC™. With a global staff of more than 10,000 and a world-class R&D team of 3000 engineers, the company’s revenue for 2010 was around US$10.1 billion.

uk.asus.com

Premium Car Accessory Leader Thule Teams With What Car? 10th October, 2011

What Car? has signed Thule, the world’s premium leader in sport and utility transportation of car roof racks, bike and car category of the annual motoring Oscars – The What Car? Car of the Year Awards, to be held in January 2012.

Andrew Golby What Car? Publishing Director commented: “We are delighted to be working with Thule, who have joined us as a sponsor of the 2012 What Car? Awards. We spend a great deal of our time assessing family cars, and Thule’s products are an essential part of making big days out and annual holidays safe and enjoyable. It is very apt then, that they are now associated with the family car category of our Awards ceremony. Whichever vehicle wins on the night, there is sure to be a Thule accessory to enhance it even further.”

“Safety is paramount to parents and here at Thule we make it possible to put safety first whilst attaining an active lifestyle with your family in a stylish, easy to use format”, commented Peter Barker, UK General Manager.

The benefits of the What Car? Awards sponsorship deal includes alignment with the most authoritative and trusted brand in motoring. Brand positioning and awareness, extensive PR opportunities, networking and association to the awards via a multi-channel promotional campaign.

The What Car? Car of the year awards and acknowledged by many as the UK Motoring Oscars is the automotive industries best known and most influential awards ceremony and the awards themselves are much coveted by car makers both in the UK and overseas.

The event is attended by more than 1200 leading industry figureheads alongside the most influential motoring correspondents from the wider media.

What Car? reaches almost 3,000,000 consumers every month through the website, magazine or PR activity.

The event is to be held at the Grosvenor House Hotel in London on the 12th January with top class entertainment yet to be announced.  Previous headline acts have included Jonathan Ross, Jimmy Carr, Al Murray and Jo Brand.

The sponsorship deal was brokered by Slingshot Sponsorship.

ABOUT What Car?

The What Car? stable includes the long established magazine,  the award-winning website whatcar.com, What Car? TV, What Car? Mobile and What Car? Video – available online or as a video podcast.

Latest National Readership survey results indicate that 797,000 people read What Car? magazine every month. Two million unique consumers consult the What Car? website every month.

Haymarket Magazines is the United Kingdom’s largest independently owned publishing company with a portfolio of more than 150 titles, ranging from specialist consumer magazines to business titles and customer publications, published via wholly owned subsidiaries, joint ventures and under licence worldwide.

ABOUT The Thule Brand

The Thule brand was established in Sweden in 1942. Thule is a premium brand used globally for a wide assortment of products with a focus on solving the problem of how to bring equipment with you when using a car (roof racks, bike and water sport carriers, roof boxes). There are also other product areas such as accessories for recreational vehicles, trailers for active life (horses, boats, etc), snow chains and luggage.

Thule is the largest brand in the Thule Group. With its origins in Sweden, Thule is now a truly global brand.

In 1942, Thule was founded by the Thulin family, when Erik Thulin, a true lover of the outdoors, put the Thule name on a Pike Trap that he designed and began selling to the fisherman of Scandinavia. It wasn’t long before he added other practical things to his company’s portfolio. Business boomed, gaining profitably year after year.

By the 1960s, the company began to concentrate its business on car-related product

The Thulin family sold Thule to the publicly listed company Eldon in 1979. It continued to grow both organically and through acquisitions (trailers and rooftop box manufacturing), and Thule has been in growth mode ever since. New markets have been opened, product categories have been launched and several companies have joined.s, and before long the first roof rack was born. New product categories were added in the 1970s and new markets were opened worldwide (e.g. US, Japan).

In 2004, the Thule Group acquired Italian snow chain manufacturer König. An ensuing close collaboration resulted in a series of Thule branded snow chains for passenger cars. A year later, in 2005, RV Accessories company Omnistor was added to the Thule Group portfolio and integrated with Thule. By acquiring towing systems company Brink in 2006, Thule Group added yet another product range to its portfolio. This integration has resulted in a series of towbars and bike carrier solutions. Since 2007, Case Logic has been part of Thule Group. As a consequence of the collaboration between Thule and business area Carry Solutions, a range of Thule branded luggage, bags and cases was launched in 2010.

How O2 Creates Priority Through Sponsorship 6th September, 2011

Telefonica Europe Plc also known as O2 is a European broadband and telecommunications company who maintain the customer messages of ‘priority’ and being ‘better connected’. In addition to the marketing campaigns run, these messages are further reinforced through their sponsorship activation.

As part of the naming rights sponsorship of The O2 Arena in London (formerly known Millennium Dome) since 2007, O2 customers are able to receive Priority Tickets for concerts and exhibitions up to 48 hours before they are released on general sale along with other better experience at the venue. Similar benefits are expected to be provided across the nation within their O2 Academy venues (O2 Sponsorship, 2011).

Another example of ‘priority’ can be demonstrated with Arsenal Football Club. As a sponsor since 2002, O2 offers free shirts, £40 vouchers and other benefits in exchange for signing with O2 home and mobile broadband. O2 also allow fans to meet and watch Arsenal away games at Emirates Stadium called Live Away Screening where O2 customers have priority seating, access to VIP rooms, and the opportunity to win competitions, meet the coaching staff, meet players or attend training.

As sponsors of The England Rugby Team since 1995, O2 customers also receive priority packages at Twickenham in the form of free pie, pint, program and chance to meet England players.  Further rugby sponsorship includes Scrum on the Beach for the younger demographic and engages the local community.

 

Shadi Halliwell, Head of UK Brand Communications at O2 said:

We are always looking at innovative ways in which we can engage customers with Priority Tickets and make sure they hear about pre-sales for their favorite events.

Priority is a strong message with O2 and they ensure it isn’t just whitewash.  Sponsoring the right properties enables them to expand their brand and engage their target audience creating a truly better connected network.

 

Herbalife Promotes Their Products Through Football 27th July, 2011


Herbalife, a global nutrition company, became the main title sponsor of a second time running international football tournament Herbalife World Football Challenge, the goal of which is to promote football (soccer) in Northern America.

Football’s popularity is steadily growing in the US, especially after the FIFA World Cup and Champions League final last year.  The Champions League final was viewed by 4.2 million people on Fox and Fox Deportes, nearly twice the 2.2 million who watched last year’s tournament final (Market Watch, 2011).

As Rob Levy senior vice president of sales and marketing at Herbalife explained “The biggest teams in the world are coming to play across the U.S., and the games will be on ESPN and Univision”.

The football tournament kicked off on 13th July 2011 at the Gillette Stadium in Foxborough, Massachusetts, US.  A total of 12 teams are taking part, including European football giants Manchester United (England), Manchester City (England), Real Madrid (Spain), FC Barcelona (Spain) and FC Juventus (Italy); Los Angeles Galaxy, New England Revolution, Philadelphia Union and Chicago Fire from Major League Soccer (MLS); Canadian Vancouver Whitecaps and Mexican clubs Chivas de Guadalajara and Club America.  The football games are scheduled to take place in various locations across the United States and Canada in order to maximise exposure.

Michael O. Johnson, chairman and chief executive of Herbalife, added: “The Herbalife World Football Challenge is a great opportunity to expand our commitment to a healthy active life through sports and is an ideal backdrop to launch our new line of sports products” (MLS Press Box, 2011).  As a title sponsor and “Official Nutrition Company” of the event, Herbalife will provide all participating teams with their new line of new nutrition sports products, Herbalife24.  The deal also includes access into teams’ locker rooms and demonstration with the teams’ doctors and nutritionists.  The Herbalife 24 is a customizable seven-product line that everybody can determine day-to-day needs based on activity levels and training demands (Herbalife 24, 2011).

Herbalife did a great job in introducing and promoting their new products at the right time and in the right place through a successful tournament that attracted significant spectators and media broadcast.The tournament and sponsorship illustrates how a successful partnership can benefit all parties involved.

1. The tournament will increase awareness of European football on the American continent where American football, baseball, basketball, and ice hockey still dominate.

2. The title sponsor Herbalife will achieve activation, publicity and promotion of their products in the future due to mutual cooperation and partnership with each of the teams. Furthermore, the fact that this tournament is international will help Herbalife’s expansion globally.

3. And finally the European teams will benefit from expanding their brands overseas and increasing their fan base in the new potential market of 358 million American and Canadian sports fans.  Herbalife Football Challenge is a great example where everybody benefits from the event including organizers, sponsors, teams, players, spectators and media.


What Car? Announce Hankook as Associate Sponsor for Motoring Oscars 25th July, 2011

Hankook one of the world’s largest and fastest growing tyre manufacturers is to become an Associate Sponsor of the 2012 Motoring Oscars, the What Car? Car of The Year Awards. Hankook are also to sponsor the Ultra Low Carbon Award Category.

What Car? publishing director Andrew Golby said: “We’re delighted to welcome Hankook as a partner of the What Car? Awards. Like us, they recognise the increasing importance of low-carbon vehicles, and our readers feel the same way. Car buyers are placing an increasing priority upon energy-efficient technologies, and look to What Car? for guidance. The ultra-low-carbon category is an accolade that every manufacturer will be keen to win, and we look forward to announcing the result of our judging next January.”

Tony Lee, Managing Director Hankook UK said. “Hankook are pleased to become Associate Sponsor of the What Car? 2012 awards, and to also sponsor the Ultra-Low-Carbon category which is very much in line with the launch of our new Kinergy Eco tyre range. Looking after the environment and reducing our CO2 footprint are becoming an increasing concern for today’s consumer.

“The Kinergy Eco tyre combines the very latest materials, like silica nanoparticles, which are not commonplace in this segment, and cutting-edge compound technologies.  This has allowed Hankook to reduce the rolling resistance of the Kinergy Eco by 12 percent.  The energy savings is reflected in lower fuel consumption, thereby contributing to an improved overall CO2 footprint.”

The benefits of the sponsorship agreement includes the alignment with the most authoritative and trusted brand in motoring, brand positioning and awareness to an audience of key influencers and decision makers from the motoring industry.

The What Car? Car of the Year Awards are acknowledged by many as the UK Motoring Oscars.  It is the automotive industry’s best known and most influential awards ceremony and the event is coveted by car makers both in the UK and overseas.  The What Car? awards issue is a key influencer for consumers in their car buying decision making process and is the brands best selling issue and driver of website traffic.

The event is to be held at the Grosvenor House Hotel, Park Lane in London on the 11th January with top class entertainment yet to be announced.  Previous headline acts have included Jonathan Ross, Jimmy Carr, Al Murray and Jo Brand.

 

About WHAT CAR?

What Car?, the UK’s biggest car-buying brand, has two magazines, a market-leading website and several established brand extensions. Its flagship magazine has helped Britain’s car buyers make purchasing decisions for more than 30 years, and its tests are widely regarded as the most trusted source of new-car advice.

Latest National Readership survey results indicate that 797,000 people read What Car? magazine every month (NRS Jan-Jun 2010).

whatcar.com is the UK’s leading car-buying website, offering trusted reviews and data on every new car. A winner of numerous awards and accolades, whatcar.com is recognised as one of the UK’s leading consumer websites for car purchases and attracts over 2 million visits per month.

What Car? is owned by Haymarket Media Group – the United Kingdom’s largest independently owned publishing company with a portfolio of more than 150 titles, ranging from specialist consumer magazines to business titles and customer publications, published via wholly owned subsidiaries, joint ventures and under licence worldwide.

About HANKOOK UK

Hankook is one of the world’s largest and fastest growing tyre manufacturers for innovative, high-quality and high-performance radial tyres for passenger cars, light trucks, SUVs, RVs, trucks, and buses as well as motorsports (circuit racing/rallies).  Hankook sells its products in more than 180 countries with production facilities in Asia and Europe currently producing over 86 million tyres annually.

Hankook Tyres were first introduced into the UK in the early 1980s and since then the company has progressively built a level of brand awareness and reputation for quality equalling that of many longer established brands.  The extensive range of tyres are available through a network of quality retailers in support of which Hankook is committed to on-going development and further strategic expansion.

The company invests five percent of its revenues in Research and Development every year.  Their five Research and Development centres in Korea, Germany, USA, China and Japan develop the very latest in market-specific, customised and innovative technologies.  They greatly contribute in providing optimal tyre solutions designed to meet the regional requirements and demands of their customers.

Internationally leading car manufacturers such as Audi, BMW, Chevrolet, Chrysler, Ford, Hyundai, Kia, Opel, and Volkswagen rely on tyres made by Hankook for their original equipment.

Hankook are also involved with several internationally renowned motorsport events including the international touring car series DTM with Audi and Mercedes-Benz and the Le Mans 24 Hour Race with Ferrari.

The company invests some five percent of its revenues in Research and Development every year.  Such research has led to the introduction of the Kinergy Eco line of tyres which combines state-of-the-art tyre technology in the areas of safety, handling, and comfort with the environmental consciousness that is becoming an increasingly important criterion for today’s vehicles.

The Kinergy Eco tyre combines the very latest materials, like silica nanoparticles, which are not commonplace in this segment, and cutting-edge compound technologies.  This has allowed Hankook to reduce the rolling resistance of the Kinergy Eco by 12 percent.  The energy savings is reflected in lower fuel consumption, thereby contributing to an improved overall CO2 footprint.

Slingshot Sponsorship strikes Gold at the Corporate Engagement Awards 20th July, 2011

Slingshot Sponsorship has been recognised at the inaugural Corporate Engagement Awards, which was held in London on July 19th, 2011.

The sponsorship agency, which launched in 2010, collected two Gold Awards and two Silver Awards for their corporate partnership programme with The Direct Marketing Association (DMA) and credit and business information specialist Equifax.

Slingshot picked up the Gold Awards in the Best execution of a corporate sponsorship activity and Best collaborative approach categories, and Silver Awards in the Best communication of a corporate sponsorship activity and Best corporate sponsorship to help raise brand awareness categories.  Complete shortlist here.

Jackie Fast, Managing Director of Slingshot Sponsorship, said:

Having only launched one year ago it is a huge achievement to be up there with companies such as RBS, The Princes Trust, and BT.  We are absolutely thrilled to take home so many awards proving our innovative approach to sponsorship for rights owners is being recognised within the industry and gets results for our clients.

Commenting on the DMA’s success, Mike Lordan, chief of operations for the DMA, said:

The partnership between the DMA and Equifax has been extremely fruitful, helping us to raise awareness and understanding of sound data best practice. Winning these awards highlights what can be achieved by two organisations working in close collaboration.

The Corporate Engagement Awards, organised by Communicate Magazine, are the only European benchmark of best practice in all aspects of the corporate partnership & sponsorship process. They provide an opportunity for staff, companies, agencies and beneficiaries alike, to see their efforts recognised and to celebrate excellence in their collaborative projects.  Entries by contenders in each of the 16 categories were judged on the three criteria of strategy, execution and outcome.

Cobra to Sponsor 2012 What Car? Awards 28th June, 2011

Cobra, a leader in the provision of security and safety solutions for the automotive industry, has announced that is to once again sponsor the prestigious What Car? Awards. The company will be sponsoring the performance and luxury award categories at next year’s event, to be held at The Grosvenor House Hotel in London on January 12, 2012.

Cobra has over 35 years experience partnering many of the world’s most recognised vehicle manufacturers, developing bespoke solutions for both factory and after market installation on a global level.

Cobra offers a vast number of products and solutions and is at the forefront of electronic and telematics systems technology for the automotive industry.  Cobra’s range includes alarms and immobilisers, parking sensors, in-car communications, entertainment solutions and GPS stolen vehicle tracking systems.

Managing director of Cobra UK, Andrew Smith, said: “With over 35 years experience working at the top level of this industry, we are proud to be teaming up with What Car? to sponsor the performance and luxury categories at the UK motoring Oscars.”

 

Through its CobraTrak and NavTrak brands, Cobra is the European market leader for Stolen Vehicle Tracking and the only approved supplier to: Audi, Bentley, Ferrari, Infiniti, Lamborghini, Maserati, Mercedes-Benz Trucks, Nissan, Porsche, Renault and Tesla. Cobra offers fully integrated stolen vehicle tracking services across 36 European countries, Russia and South Africa.

“Both award categories keep us front of mind with our existing and potential prestige car manufacturer partners, as a premium supplier of high end safety and security solutions to the automotive industry,” continues Smith.

Cobra also provides a range of telematics solutions to vehicle manufacturers, fleets, logistics providers and insurance companies.

Andrew Golby, What Car? publishing director, said: “We are delighted to be working with Cobra again, who return for a second year. Plans for next year’s event are well underway, and we are excited to have an opportunity to further develop the partnership.”

The What Car? Car of the Year Awards are acknowledged by many as the UK motoring Oscars. The event is the automotive industry’s best-known and most influential awards ceremony and the awards are coveted by car makers both in the UK and overseas. The event is attended by more than 1200 leading industry figureheads alongside many of the most influential motoring correspondents in the UK.

The sponsorship deal was secured by Slingshot Sponsorship.

ABOUT WHAT CAR?

The What Car? stable includes the long-established magazine,  the award-winning website whatcar.com, What Car? TV, What Car? Mobile and What Car? Video – available online or as a video podcast.

Latest National Readership survey results indicate that 797,000 people read What Car? magazine every month, while  two million consumers consult the What Car? website every month.

What Car? is owned by Haymarket Magazines, the UK’s largest independently owned publishing company with a portfolio of more than 150 titles, ranging from specialist consumer magazines to business titles and customer publications, published via wholly owned subsidiaries, joint ventures and under licence worldwide.

ABOUT COBRA

A leader in the provision of security and safety solutions for the automotive industry, Cobra is a Tier One partner to the main European and Asian car, commercial vehicle and motorcycle manufacturers, developing bespoke solutions for both factory and aftermarket installation. The company has a worldwide network of around 40 local commercial partners.

A pioneer of vehicle electronic solutions and at the forefront of vehicle security and safety technology, Cobra has been providing vehicle manufacturers with tried and tested products for line-fit since the 1970s.

Cobra’s products include Cobra Alarms and Immobilisers, Cobra Parking Sensors, CobraTrak Stolen Vehicle Tracking, In-car DVD systems, Rear View Reversing Cameras and Monitors,  Bluetooth® Handsfree Systems, Cruise Control and Speed Limiters.

Cobra provides a range of telematics solutions to fleets, vehicle manufacturers, logistics providers and insurance companies. Cobra already provides the telematics technology for the Coverbox pay as you drive insurance policy, and the Co-Operative is using it to power its Young Driver Insurance.

What Car? announces Mondial Assistance UK as sponsor of the Executive Category at UK motoring Oscars 2nd June, 2011

What Car? has signed Mondial Assistance in the UK, a leading provider of bespoke customer care solutions to the motor industry, , as the sponsor of the executive category at the What Car? Car of the Year Awards – regarded by many people as the UK motor industry’s equivalent of the Oscars – which are next due to be held in January 2012.

Andrew Golby, What Car? publishing director, said: “We are delighted to be working with Mondial Assistance here in the UK. It’s a great opportunity for both brands and we’ll be working very hard to make the 2012 event the best we have ever had. The event will enjoy an extensive publicity campaign, aimed at both the industry and the car buying public, and we will work closely with Mondial to ensure a truly successful partnership.”

Lee Taylor, automotive sales director for Mondial Assistance UK, said: “As a provider of premium after sales solutions for prestige manufacturers, supporting the executive car award gives us the opportunity to celebrate excellence in luxury motoring.  The What Car? Awards evening is always a highlight in the motor industry calendar and 2012 will be no exception.”

The benefits of the sponsorship deal include alignment with the most authoritative and trusted brand in motoring and brand positioning and awareness to an audience of key influencers from the motoring industry.

The event is the automotive industry’s best-known and most influential awards ceremony and the awards are coveted by car makers both in the UK and overseas.  The event is attended by more than 1200 leading industry figureheads alongside many of the most influential motoring correspondents in the UK.

The next event is to be held at the Grosvenor House Hotel in London on January 12, 2012, with top-class entertainment yet to be announced.  Previous headline acts have included Jonathan Ross, Jimmy Carr, Al Murray and Jo Brand.

This sponsorship was secured by Slingshot Sponsorship.

ABOUT WHAT CAR?

The What Car? stable includes the long-established magazine,  the award-winning website whatcar.com, What Car? TV, What Car? Mobile and What Car? Video – available online or as a video podcast.

Latest National Readership survey results indicate that 797,000 people read What Car? magazine every month, while  two million consumers consult the What Car? website every month.

What Car? is owned by Haymarket Magazines, the UK’s largest independently owned publishing company with a portfolio of more than 150 titles, ranging from specialist consumer magazines to business titles and customer publications, published via wholly owned subsidiaries, joint ventures and under licence worldwide.

Mondial Assistance UK – A member of Allianz Global Assistance

In 2010, Mondial Assistance began its transition to become Allianz Global Assistance, which is the international leader in assistance, travel insurance and health, life & home care services.  Today, Allianz Global Assistance counts more than 10 783 employees who speak 40 different languages and work throughout the world with a network of 400,000 service providers and 180 correspondents.  250 million people, or 4% of the world’s total population, benefit from its services, which are provided on all five continents.  Mondial Assistance in the UK is to become Allianz Global Assistance by the end of 2012.

For further press information please contact:

Margot Tomkinson-Smith, Justine Hoadley or Jen Staniforth

HSL

Tel: 020 8977 9132 or email mondialteam@harrisonsadler.com

Slingshot Sponsorship agency shortlisted for the highly respected Corporate Engagement Awards 2011 26th May, 2011

Slingshot Sponsorship has been shortlisted for 4 categories at the Corporate Engagement Awards.

London-based sponsorship agency Slingshot has been shortlisted by judges for four categories at the Corporate Engagement Awards for their innovative approach with the Equifax and the Direct Marketing Association UK sponsorship campaign.  Categories shortlisted include Best Communication of Corporate Sponsorship Activity, Best Execution of Sponsorship Activity, Best Brand Awareness, and Best Collaborative Approach.

Four nominations in such highly competitive categories, alongside industry heavyweights including The Royal Bank of Scotland with The Prince’s Trust, BT, Jaguar, the Young Vic with Markit, The Big Issue Foundation and Turner Broadcasting is sound acknowledgement of Slingshot’s growing market position in the sponsorship industry.

The Slingshot Sponsorship agency delivers and develops long-term brand strategies that engage targeted audiences through sponsorship rights.  Integrated and tailored in each approach, Slingshot diversifies across a range of industries with clients based in publishing, events, trade associations, and charities.

Jackie Fast, Managing Director of Slingshot Sponsorship, is thrilled to be shortlisted.  “It is such an achievement to be nominated for four categories alongside some very high profile campaigns.  Since launching the agency in 2010, nomination of our work is real recognition of the growing strength of our agency and underlines the measurable positive impact that our work and insight had on both the sponsor’s and the rights owner’s businesses.”

The strict criteria set out for the Corporate Engagement Awards indicated that only the strongest candidates within the industry would be shortlisted for the award. Slingshot’s successful nominations illustrate its capabilities in creating successful partnerships that generate ROI through sponsorship.

The winners of the Corporate Engagement Awards will be announced at the awards ceremony in London on 19 July 2011.

What Car? announces TRACKER as Associate Sponsor & Security Category sponsor at UK motoring Oscars 23rd May, 2011

What Car? has announced details of a new strategic partnership with TRACKER, the UK’s leading supplier of vehicle tracking systems. TRACKER is to become the associate sponsor of the What Car? Car of the Year Awards – regarded as the UK motor industry’s equivalent of the Oscars – which will next be held in January 2012.  In addition TRACKER will also sponsor the security category.

Andrew Golby, What Car? publishing director, said: “We are delighted to announce TRACKER as associate  sponsor of the 2012 awards. Plans for next year’s event are well underway, and with the support of one of the industry’s most trusted brands, we are certain of putting on a great night. The Awards are the centre piece of our year and we will have a comprehensive publicity campaign aimed at both the industry and the nation’s car buyers.”

Clive Girling, marketing and technology director for TRACKER, said: “TRACKER is thrilled to be part of the motor industry’s most celebrated event of the year, both as an associate sponsor and backer of the security award.  As a champion of stolen vehicle recovery and the fight against vehicle theft, this is an excellent opportunity for us to formally recognise and reward the manufacturer that is at the forefront of vehicle security”.

The benefits of associate sponsorship include alignment with the most authoritative and trusted brand in motoring, VIP attendance at the awards, print and online advertising within What Car? and on whatcar.com, extensive public relations opportunities, exclusive networking and involvement throughout a multi-channel promotional campaign lasting more than eight months.

The What Car? Car of the Year Awards are acknowledged by many as the UK motoring Oscars.  The event is the automotive industry’s best-known and most influential awards ceremony and the awards are coveted by car makers both in the UK and overseas.  The event is attended by more than 1200 leading industry figureheads alongside many of the most influential motoring correspondents in the UK.

The next event is to be held at the Grosvenor House Hotel in London on January 12, 2012, with top-class entertainment yet to be announced.  Previous headline acts have included Jonathan Ross, Jimmy Carr, Al Murray and Jo Brand.

The sponsorship deal was secured by London-based agency Slingshot Sponsorship.

ABOUT WHAT CAR?

The What Car? stable includes the long-established magazine,  the award-winning website whatcar.com, What Car? TV, What Car? Mobile and What Car? Video – available online or as a video podcast.

Latest National Readership survey results indicate that 797,000 people read What Car? magazine every month, while  two million consumers consult the What Car? website every month.

What Car? is owned by Haymarket Magazines, the UK’s largest independently owned publishing company with a portfolio of more than 150 titles, ranging from specialist consumer magazines to business titles and customer publications, published via wholly owned subsidiaries, joint ventures and under licence worldwide.

ABOUT TRACKER

TRACKER is the UK market leader with nearly one million systems installed

Using VHF and GPS technology, TRACKER’s SVR system enables the police to pin-point a stolen vehicle, even if it is hidden in a container or lock-up.

The underlying VHF technology is in use in 30 countries throughout the world and to date is responsible for over 250,000 recoveries of stolen vehicles worth $5billion (USD).

TRACKER’s recovery statistics speak for themselves. To date TRACKER has recovered more than 20,300 stolen vehicles – worth a staggering £443 million – since 1993. Each month TRACKER helps to recover an average £2million worth of stolen vehicles.  It has also led the police to arrest over 2,060 car thieves.

For further press information on TRACKER please contact Justine Hoadley, Dominic Dennis  or Cecile Stearn at HSL, Churcham House, 1 Bridgeman Road, Teddington, Middlesex TW11 9AJ.  Telephone: 020 8977 9132.  Fax: 020 8 977 5200. email: cecile@harrisonsadler.com

McCain Foods to Partner with London Irish End of Season Party 21st April, 2011

McCain Foods & London Irish partner to encourage more families to get more active more often.

The last London Irish Big 5 game, End of Season Party, will kick off on April 23rd promising to be another wonderful day for families with activities and live entertainment alongside the last league game – London Irish vs. Northampton Saints.  To provide a unique experience for London Irish fans, The Big 5 event series combines activities and entertainment to support the exhilarating rugby games held throughout the year.  Many brands have been taking advantage of the opportunity, activating experiential campaigns and reaching an engaged audience of London Irish rugby fans and young families.

McCain Foods, principal partner of UK Athletics, has signed a partnership deal with the event and will be bringing its interactive McCain Track and Field road show experience to the London Irish End of Season Party. The McCain Track and Field roadshow will give youngsters the unique opportunity to try out the different basic elements of athletics in a fun environment. McCain ambassador and 400m hurdler Perri Shakes-Drayton, who won bronze at the European Championships last August and is a 2012 hopeful, will be on hand throughout the day to offer tips to youngsters taking part in the day.  

 The London Irish End of Season Party promises to be a great family day out and we are pleased to be bringing a taste of athletics to the event. As principal partner of UK Athletics we are committed to getting more families more active more often, and the McCain Track and Field Roadshow experience is an ideal introduction to the sport.

Bill Bartlett, Corporate Affairs Director at McCain

With an event expecting over 12,000 supporters in attendance, the last home Premiership rugby game is set to be a memorable one.  Additional brands involved with End of Season Party include Grosvenor Casinos, EA Sports, Equifax and Hilton Hotels.

The deal was secured through Slingshot Sponsorship.

End of Season Party tickets are selling fast, be sure to book your ticket today! 

Call the Ticket Hotline on 0844 249 1871 or click here to buy tickets.

Silverpop appoints Slingshot Sponsorship to manage events and sponsorship 14th April, 2011

Slingshot Sponsorship, the thriving new sponsorship agency, has recently signed new client Silverpop®, the only provider of a scalable, integrated email marketing and marketing automation platform.  Slingshot Sponsorship will assist Silverpop with their event management and sponsorship efforts.   

 As an industry thought leader, Silverpop has a strong presence at UK events and has chosen to work with Slingshot Sponsorship in order to optimise these opportunities.  Slingshot Sponsorship will be working with Silverpop across the top level digital marketing events they are sponsoring such as the Marketing Week Awards and Internet World London.

 We are delighted to be working with Slingshot Sponsorship in order to ensure that we are effectively connecting with marketers at key industry events in order to share with them our expertise in helping them take their marketing efforts to the next level.

Richard Evans, Director of Marketing – EMEA, Silverpop 

About Silverpop

Silverpop is the only marketing technology provider that offers a powerful marketing automation solution built atop a scalable email marketing platform. The company has more than a decade of experience empowering marketers to deliver highly relevant communications that efficiently drive revenue while also building brand loyalty. Companies rely on the Silverpop Engage platform to create and manage sophisticated multichannel marketing campaigns that nurture customer and prospect relationships from interest to conversion and beyond. Silverpop’s industry-leading thought capital, strategic counsel and customer service, combined with an extensive ecosystem of world class partners, allow its customers to quickly and cost-effectively automate even the most complex campaigns-improving marketing results and increasing ROI. With a presence in the United States, Europe and Australia, Silverpop is trusted by leading brands around the globe. Visit www.silverpop.com for more information.

Velti sponsors Mobile Category at the DMA Awards 2011 31st March, 2011

The Direct Marketing Association (UK) has signed Velti as the sponsor of the Mobile Category at the DMA Awards 2011.

Held in December at Old Billingsgate, the DMA Awards are the best known and most sought after awards in the marketing industry calendar.  Award winners and supporters enjoy extensive media attention and widespread industry recognition for their success. The DMA Awards are the only marketing awards to inspire and demand both clients and agencies to deliver on all aspects of their campaigns: Strategy, Creativity and Results.

Kelaine Olvera, Director of Marketing at Velti, commented: “The 2011 DMA Awards are a great showcase of talent within the UK marketing industry. Velti is proud to sponsor the Mobile Category as it demonstrates our continued commitment to developing truly innovative mobile marketing and advertising solutions.”

The deal with Velti, brokered by sponsorship agency Slingshot Sponsorship, also includes delivering marketing solutions to the DMA Awards campaign.  Jackie Fast, Managing Director of Slingshot Sponsorship, commented: “Velti’s sponsorship of the DMA Awards showcases their innovative mobile solutions to the niche audience of marketing agencies the DMA Awards engages. Integrating mobile within the awards marketing campaign is a first for the DMA Awards and is only made possible through Velti’s sponsorship.” 

About Velti

With ten years of experience in developing and implementing mobile marketing and advertising solutions and a huge platform for mobile researches, Velti is uniquely positioned to meet the mobile engagement needs of brands, advertising agencies, mobile operators, and media companies ensuring a constant evolution to remain leading edge. For more information visit: www.velti.com

About the DMA Awards

The DMA awards are the best know and most sought after awards in the marketing industry. The DMA Awards are celebrating the ideas that demonstrate your power to innovate and educate, create income and jobs, and enrich our culture and communities. For more information visit: www.dmaawards.org.uk

London Irish Rugby Experiential Campaigns with St. Patrick’s Party 22nd March, 2011

The highly anticipated London Irish St. Patrick’s Party, event 4 of the Big 5, will kick-off Saturday 26th March at the Madejski Stadium, Reading with a crowd of over 20,000 expected!

The legendary St. Patrick’s Party will include live entertainment and activities for London Irish supporters alongside the London Irish vs Exeter Chiefs game, which kicks off at 3pm.  Activities will include brand experiential campaigns, set up through the support of Slingshot Sponsorship, London Irish Rugby Club’s experiential/event sponsorship agency.  Brands supporting the event include EA Sports, Aviva, Highland Springs, Equifax, Hilton Hotels, Grosvenor Casinos and Pump Technology.

Jackie Fast, Managing Director of Slingshot Sponsorship commented, “By working with brands and the London Irish Rugby Club, we were able to support a series of events that fans can truly get engaged with.  Additional activities alongside the games provide families with a full day of entertainment, which is fun for the entire family.  This level of engagement is the perfect platform for brands to get involved with, ensuring that their positioning is reaching the audience at a time when it is sought.”

Brands involved had the opportunity to participate in sponsorship by providing an experience for London Irish supporters – an unrivalled opportunity to support London Irish Rugby Club as well as engage with supporters through experiential campaigns they were already running.  This provided a great sponsorship opportunity for everyone involved – the brands, London Irish Rugby Club, and most of all the supporters attending.

St. Patrick’s Party tickets are selling fast and with only a handful of seats left be sure to book your ticket today!

Call the Ticket Hotline on 0844 249 1871 or click here to buy tickets.

Slingshot Sponsorship signs leading charity Mencap 13th March, 2011

Mencap appoints Slingshot Sponsorship to act as their exclusive sponsorship agency across their events.

Mencap, the leading UK based charity helping people with learning disabilities, has appointed Slingshot Sponsorship to develop and implement a new sponsorship strategy across their high-profile events.  Slingshot Sponsorship has been briefed to increase awareness as well as increase the commercial value for the charity through creation of sponsorship opportunties.  

Slingshot Sponsorship will be responsible for providing Mencap with consulting and implementation for upcoming events such as April Fools – a stand-up comedy at HMV Hammersmith Apollo and the extremely popular Little Noise music festival.

“We are delighted to be working with the Slingshot Sponsorship agency as our exclusive agency”, states Leo Visconti, Head of Corporate Development at Mencap “As a leading UK charity for learning disability, we have a very specific brief and the tailored solutions Slingshot Sponsorship offers works perfectly with our business.  We are looking forward to working with Slingshot Sponsorship and being introduced to brands for each of our events”.

Jackie Fast, managing director, Slingshot Sponsorship commented: “For charities in the current economic client, a strategic long-term sponsorship strategy is critical.  Mencap is a fantastic charity with amazing events which has huge potential to build brand relationships through tangible sponsorship rights.  We are looking forward to applying our expertise in optimising brand media assets and working with such a great cause.”

 

About Mencap

Mencap supports the 1.5 million people with a learning disability in the UK and their families and carers. Mencap fights to change laws and improve services and access to education, employment and leisure facilities, supporting thousands of people with a learning disability to live their lives the way they want.

We are also one of the largest service providers of services, information and advice for people with a learning disability across England, Northern Ireland and Wales. See www.mencap.org.uk for more information.

About learning disability

A learning disability is caused by the way the brain develops before, during or shortly after birth. It is always lifelong and affects someone’s intellectual and social development. It used to be called mental handicap but this term is outdated and offensive. Learning disability is NOT a mental illness.

The term learning difficulty is often incorrectly used interchangeably with learning disability.

Global Action Plan supports London Irish Big 5 10th February, 2011

Global Action Plan has signed on to support London Irish Rugby Club alongside the London Irish Big 5, set up through the Slingshot Sponsorship agency. The legendary rugby club has this season expanded the annual St. Patrick’s Day Party into five big events with live entertainment and activities for supporters young and old. 

Global Action Plan is an award winning environmental charity that works with all kinds of groups, from school children to corporate employees, to bring about engagement and action on sustainability issues. For the London Irish Big 5 events, Global Action Plan will be promoting their youth volunteering project, Climate Squad, with its wide-reaching environmental initiatives; Operations Pump It Up and Bust-a-flush.

Some of the young volunteers will be based in the car park of the Madejski Stadium pumping car tyres and explaining to car owners how keeping your car tyre pressure at the recommended level can save you up to 8% on fuel costs and reduce emissions.

Felicity Greenland, London Irish Marketing and Events Director, comments: “We are very happy to have Global Action Plan involved in our Big 5 programme. We are excited about helping to showcase environmental issues as well as providing an engaging experience for our supporters.”

Through their support, Global Action Plan will be provided with a fantastic profile opportunity to get involved in sport sponsorship and to promote their cause to an engaged audience.

Trewin Restorick, Global Action Plan CEO, states: “We are looking forward to bringing our Pump it up Programme to London Irish and the Big 5.  We can’t wait to showcase how our charity works and how young volunteers can get involved.”

Global Action Plan has agreed involvement with the February 12th – Valentines vs Newscastle Falcons and the February 26th– Festival of Rugby vs Harlequins. 

More Information

London Irish Big 5: http://www.london-irish.com/Big5.ink

Global Action Plan: http://www.globalactionplan.org.uk/

Slingshot Sponsorship: localhost:8080/slingshotsponsorship.com

Haymarket Consumer Media appoints Slingshot Sponsorship as exclusive sponsorship agency for What Car? Car of the Year Awards 10th January, 2011

Slingshot Sponsorship, the thriving new sponsorship agency run by Jackie Fast, has recently been appointed as the exclusive sponsorship agency for the popular consumer publication What Car? along with the What Car? Car of the Year Awards published by Haymarket Consumer Media.

The What Car? Car of the Year Awards are the most prestigious awards programme that every manufacturer wants to win.  Through a rigorous judging process, winning manufacturers of the What Car? Car of the Year Award can prove the highest standards in their class.  With over 900 of the automotive industry leaders in attendance, the upcoming event held on January 13th will be the highlight in the automotive industry’s social calendar.

The What Car? Car of the Year Awards has chosen to work with Slingshot Sponsorship as their exclusive sponsorship agency in order to implement a strategic and sustainable sponsorship programme across this event and publication.  The key objective will be to develop a sponsorship programme that is both attractive to brands that are looking to reach the automotive industry as well as initiate sponsorship relationships to build brand awareness of What Car?

Andrew Golby, Publishing Director of What Car? comments, “We’re very pleased to be working with Slingshot Sponsorship. The What Car? Awards are recognised as the automotive equivalent of the Oscars, and our ambition is to take the event to even greater heights. Through strategic sponsorship, we hope to offer an effective marketing opportunity, and share the power of the What Car? brand that winning car makers already enjoy.”

Jackie Fast, Managing Director, Slingshot Sponsorship commented: “For rights owners looking to develop sponsorship programmes that have longevity and growth, strategy and brand engagement are vital.  We are looking forward to applying our expertise with rights owners to help What Car? integrate their many assets into a coherent sponsorship opportunity that help fulfil engagement with brands.”

Slingshot Sponsorship will work with the What Car? to create and develop sponsorship opportunities leading up to their event in January 2012.

If you are interested in finding out more information on being involved with the What Car? Car of the Year Awards as a sponsor,  please contact Jackie Fast, e: jackie@slingshotsponsorship.com, t: 0207 420 8217


Slingshot Sponsorship signs The Institute of Direct Marketing 4th January, 2011

Slingshot Sponsorship, the thriving new sponsorship agency run by Jackie Fast, has recently landed new client, The Institute of Direct Marketing (IDM).

The IDM is Europe’s leading marketing training and qualifications provider for direct, data and digital marketing professional. Since it was founded in 1987 the IDM has developed a worldwide reputation by training more than 45,000 marketers and providing more than 10,000 programmes across 28 countries. However, the Institute is also an educational trust, for which sponsorship funds are vital.

The IDM has chosen to work with Slingshot Sponsorship in order to supplement its existing, and ongoing, sponsorship programme.

Lisa Turner, Marketing Director at the IDM comments, “We’re very pleased to be working with Slingshot Sponsorship. Sponsorship is vital to the IDM, not only to help us continue to deliver the very best professional development programmes for marketers, but, crucially, to help fund the charitable IDM Education Programme. Without it, we’d be unable to continue our essential work with UK universities and ensure that a stream of bright young graduates continue to enter the direct and digital profession.”

Slingshot Sponsorship will work with the IDM to provide sponsorship opportunities across some of their larger events in 2011.

If you are interested in finding out more information on being involved with IDM activities as a sponsor or an exhibitor, please contact Jackie Fast, e: jackie@slingshotsponsorship.com

About the IDM

The IDM is Europe’s leading training and qualifications provider for direct and digital marketers. It assists the lifetime professional development of marketing practitioners – from before they enter the profession (via the IDM Education Programme) and at every career stage afterwards. The Institute provides over 40 different marketing training courses and is the awarding body for 7 professional marketing qualifications in order to help professionals develop the essential skills for today’s accountable marketing. It also runs world-class thought-leading conferences as well as a series of knowledge and networking events. The IDM is a not-for-profit organisation, an educational trust, a membership organisation, and a registered charity.

To find out more about each of the IDM’s areas of activity, visit the following:

IDM Training: http://www.theidm.com/training

IDM Qualifications: http://www.theidm.com/qualifications

IDM Education programme: http://www.theidm.com/education

IDM Events: http://www.theidm.com/events

IDM Membership: http://www.theidm.com/membership


Do you want Slingshot Sponsorship to Recommend You? 20th December, 2010

We’ve noticed a significant increase in sponsorship opportunities recently, which follows our belief that sponsorship is going to be the way forward for marketing.  We have noticed it becoming more integrated within the marketing mix at a request from clients as well as an increase in importance for organisations due to a combination of public funding cuts, the current economic climate, and the need for a proven return on investment.

With such an increase, we have been approached by so many sponsorship rights owners that we can’t keep up.  Slingshot Sponsorship likes to help people, so rather than having to turn down these opportunities and leave them without options, we’d like to create a sponsorship roster so that if we can’t help them, we can find the right person or team who can!

Our comprehensive sponsorship referral roster will include both sponsorship agencies and consultants.  We are approached by many different rights holders in every sector, so whether you specialise in sport sponsorship, health, art, music, or fashion please get in touch and let us know what you do best to see if you qualify.

Information requested:

For all interested sponsorship consultants and sponsorship agencies who are able to take on rights owners please send all the information requested below to info@slingshotsponsorship.com with the subject:

  • CV and history of sponsorship experience
  • Current/previous list of clients
  • Recommendations
  • Specialty
  • Region you work in
  • Contact information
  • Range of fees
  • Credential deck
  • Should you have any questions, please do not hesitate to get in touch with us at: info@slingshotsponsorship.com


    UK AWARE Partners with Climate Week 10th December, 2010

    >UK AWARE will be aligning Britain’s largest sustainable lifestyle exhibition with Climate Week. The new dates of the exhibition will now be Friday 25th March and Saturday 26th March 2011. 

    Climate Week is a new national occasion taking place from 21 – 27 March 2011. Thousands of businesses, charities, schools, councils and many others will run events showcasing the practical solutions to climate change, encouraging thousands more to act during the rest of the year. UK AWARE will be one of main highlights of the week, and one of the largest events taking place, providing a unique opportunity for the general public to come and discover some of the easy sustainable alternatives available for a modern lifestyle. 

    UK AWARE and Climate Week share the same vision of providing a platform for ideas, demonstrating and inspiring small steps that individuals can take towards a low carbon, low impact lifestyle. Both will act as a catalyst for more people to discover, learn and create a positive impact on a personal, community and society basis. 

    From political leaders to well known celebrities, Climate Week has already galvanised a huge number of famous individuals, with names as diverse as  David Cameron, Kofi Annan, Lily Cole and Sienna Miller all backing the campaign. There is support from a huge number of national and regional organisations, representing over 6 million individuals, who are all being asked to take part in a concentrated week of positive action and awareness. It is easy to see that there is a huge amount of support already behind the initiative, and UK AWARE are proud to be both a key supporter and a major feature of the week. 

    UK AWARE dispels some of the myths around living a green lifestyle, while answering many of the public’s questions and creating positive messages on sustainable living. 

    Danny Carnegie, UK AWARE Director said: “As a unique social enterprise, UK AWARE has been doing great work for over four years. It is very exciting to be working with Climate Week as they are a wonderful organisation and I believe that strong partnerships are key to results. According to Continental/KNOTS research, 77% of British still feel guilty about not doing enough environmentally friendly activities. Together UK AWARE and Climate Week offer realistic and accessible solutions.

    Kevin Steele, Climate Week’s Chief Executive said: “We are delighted that UK AWARE is now taking place during Climate Week. It provides a superb example of the sorts of inspirational actions and positive solutions that are taking place throughout the nation, showing how everyone can do their bit to combat climate change. It should prove to be a real highlight of the week.

    Notes to Editors

    About UK AWARE

    UK AWARE is the brainchild of brothers Danny, (a fire-fighter) and Jodie (a teacher) Carnegie who were so baffled about how to make positive changes in their day to day lives to help tackle climate change, they decided to take action to bring green business and consumers face to face.

    For further press information, ticket offers or press access contact Philippa Cox on 0207 091 7214 or email philippa@ukaware.com.


    Slingshot Sponsorship signs London Irish Rugby 10th November, 2010

    London Irish has hired Slingshot Sponsorship to handle their Big 5 sponsorship campaign – five legendary parties in association with five great London Irish home games in 2011.

    The London Irish St Patrick’s Day party has attracted crowds of over 20,000 and this year London Irish is expanding the festivities across four other games within their home schedule.  These events will offer supporters a fantastic day out for the whole family, combining great entertainment off the pitch with world-class rugby on the pitch.  Slingshot Sponsorship will work with London Irish to strategise brand experiential campaigns alongside the Big 5 in addition to a wide-reaching communications plan.

    Felicity Greenland, Marketing and Events Director for London Irish, said: “We have appointed the Slingshot Sponsorship agency because of their proven experience in building brand engagement campaigns within sponsorship.”

    Match tickets are on sale now for the first of the Big 5 games against Bath on New Year’s Day, with the remainder going on sale shortly. To book tickets, visit www.london-irish.com or call the Ticket Hotline on 0844 249 1871.

    To book corporate hospitality for all games, please email matt.wasley@london-irish.com.

    For more information on the Big 5 sponsorship opportunities please contact Jackie Fast: jackie@slingshotsponsorship.com


    UK AWARE Announces Sponsorship Opportunities 20th October, 2010

    UK AWARE, the UK’s only green and ethical lifestyle exhibition, releases sponsorship opportunities to brands.  Leading brands looking for a platform to communicate their current sustainability programmes now have the opportunity to partner with this grass roots social enterprise to deliver something truly exceptional.

    With significant exposure both locally and nationally, UK AWARE will help sponsorsposition themselves effectively against other brands who are just ‘whitewashing’ green credentials.

    Through a two day exhibition held on the 1st & 2nd of April 2011, with over 15,000+ sustainable advocates in attendance and business networking events held throughout the year, sponsors of UK AWARE have the ability to communicate to both the consumer and business market.  They also are able to help their current and prospective customers live a more sustainable lifestyle by providing them with practical tips and products through partnership with UK AWARE.

    Danny Carnegie, co-founder of UK AWARE comments, “UK AWARE is a social enterprise with three main purposes. The first goal is to deliver events that simplify the environmental message for consumers.  There is simply too much confusion in the market and while most people want to be green they are not clear what they should or should not be doing. The second goal is to provide a platform from which green businesses can reach consumers and offer their products and services in a face-to-face environment. And thirdly we want to offer larger companies that are not exclusively green the opportunity to support start ups in the sector through sponsorship, investment and guidance.”

    Previous exhibitors of UK AWARE have included Transport for London, Fiat, Zipcar, ActionAid, RSPB, BT, and hundreds more businesses hoping to make a significant impact on the environment in a meaningful way.

    Slingshot Sponsorship have been assigned as the exclusive sponsorship agency working with this fantastic opportunity.  New sponsorship rights have been developed in order to effectively leverage this platform for UK AWARE sponsor brands in 2011 providing a new and unique opportunity to reach the sustainable consumer and business market.

    If you are interested in finding out more information on being involved with UK AWARE as a sponsor or an exhibitor, please contact Jackie Fast, e: jackie@slingshotsponsorship.com

    For more information, please visit www.ukaware.com or follow UK AWARE on Twitter @UKAWARE


    Jackie Fast Launches Slingshot Sponsorship 7th September, 2010

    Specialist sponsorship agency secures the Direct Marketing Association UK (DMA), Periodical Publishers Association (PPA), UK AWARE, iheartfashion, and the Data Publishers Association (DPA) as first clients.

    London, 7 September 2010 – Jackie Fast, the former head of the DMA’s sponsorship and affinity partnership department has launched her own agency, Slingshot Sponsorship Ltd (localhost:8080/slingshotsponsorship.com).  In response to the growing need of expertise in sponsorship strategy, the agency is pioneering a new wave of marketing specialising in sponsorship that communicates across all vertical sectors and channels.

    Slingshot Sponsorship will be using both national and international sponsorship experience as well as innovative marketing techniques with a focus on brand engagement through digital channels and social media.  Jackie has worked with major brands including Royal Mail, Equifax, Xerox and ITV building sponsorship campaigns in the marketing services sector.

    Slingshot Sponsorship specialises in corporate funding and asset management for music artists, professional associations, sporting competitions, as well as arts and cultural events.  In addition, they will be working with leading consumer brands and international agencies to help enhance and negotiate future sponsorship campaigns.   

    Jackie Fast, managing director at Slingshot Sponsorship comments, “The market is shifting towards partnership marketing approaches and creating synergy between organisations.  This shift created a surge in mid-market sponsorship during the recession, which has caught on with atypical rights holders.  Whereas in the past sponsorship would only be sourced for large consumer events such as Formula1, we are now seeing brands take advantage of smaller and more engaged platforms generated through professional associations, music tours, and bespoke events.  Instead of corporate excess of hospitality, this new wave of sponsorship brings a high level of engagement with the brand at a fraction of the cost of advertising.”

    Jackie continues, “Slingshot Sponsorship aims to help rights owners effectively take advantage of this shift.  Not only ensuring that the rights owner can develop a sustainable new revenue stream, Slingshot Sponsorship ensures that the programmes in place add value to all parties involved – propelling the brand, adding value to the audience, and providing additional capital to the rights holder.  Furthermore, with the increase of sponsorship opportunities now available, Slingshot Sponsorship will help brands consolidate the opportunities to choose the right fit for their objectives.”

    At launch, Slingshot Sponsorship has been selected by the Direct Marketing Association to manage and develop all of their current sponsorship opportunities including the DMA Awards.  For UK AWARE and iheartfashion, Slingshot Sponsorship will manage all of their partnerships and consult on PR, media and communications. The DPA & PPA have also come on board as first clients of Slingshot Sponsorship who have been tasked with managing corporate sponsorship sales.

    Slingshot Sponsorship is based in Central London, UK and works with both national and international clients.


    Slingshot Sponsorship Signs New Client 27th August, 2010

    Slingshot is happy to announce that they have been signed to manage the DPA & PPA Awards, held at De Vere in Brighton, 18 November 2010.

    This innovative event brings together fantastic industry insight at the full-day conference in addition to the DPA Awards gala event in the evening.  The DPA Awards salute innovation and achievement by leading companies, teams and individuals across the data and digital publishing sectors.

    Attracting senior data and digital professionals, this is a fantastic event to be a part of.  Slinghshot Sponsoship is working with both the DPA & PPA trade associations to fully leverage all available assets for sponsors.  New this year, we have introduced a range of tailored sponsorship proposals in order to build brand awareness to this unique audience.

    For more information, please visit the DPA Awards site here or get in touch with Slingshot Sponosrship on: 08455 335 053.