Category: Press Release

What Car? Awards Become Carbon-Neutral with CNI 7th December, 2011

The What Car? Car of the Year Awards will become 100% carbon-neutral in January 2012. Continuing its’ partnership with Carbon Neutral Investments (CNI), What Car? has committed to offset the entire carbon footprint of the ceremony.

The emissions reductions come from a CNI-supported hydro project in India, which will neutralise all carbon emissions from the event, all travel to the venue, as well as the setting up of the evening. What Car?’s support of the project will harness renewable energy usage in the country, support the creation of much-needed jobs in the region, and help the local community.

CNI co-chairman James Brown said: CNI co-chairman James Brown said

What Car? is renowned for defining industry benchmarks, and in making its awards 100% carbon neutral this year, continues to lead the way by focusing attention further on sustainability. CNI is proud to again work alongside What Car?, to support the sector’s most prestigious awards and to help promote further environmental responsibility across the automotive industry.

CNI is a leading provider in the carbon-offset market, working alongside industry leaders to help them achieve carbon neutrality. As a sponsor of the What Car? Awards SUV category, CNI will offset the carbon emissions of not only the event itself, but also all journeys to and from the ceremony by guests and the set-up team.

What Car? publishing director Andrew Golby said: “We are delighted to be working with CNI in making the awards carbon-neutral. The project in India looks to benefit substantially from the arrangement and I am very much looking forward to learning how it will progress. As a business we take our environmentally responsibilities very seriously, and with CNI’s help all of our activities in 2012 will be carbon-offset.”

The What Car? Car of the Year Awards is the automotive industry’s best-known and most influential awards ceremony and success is coveted by car makers both in the UK and overseas.

The event is to be held at the Grosvenor House in London on January 11 with top-class entertainment yet to be announced. Previous headline acts have included Jo Brand, Jimmy Carr, Al Murray and Jonathan Ross.

This deal was brokered by Slingshot Sponsorship

Metro Gears Up to Support What Car? Awards 2012 16th November, 2011

What Car? is pleased to announce a new sponsorship agreement with Metro, the World’s largest free newspaper distributed countrywide.

Metro are to be Supermini Category Sponsor of the annual motoring Oscars – The What Car? Car of the Year Awards, to be held in London in January 2012.

Justin Lovric, Client Planning Manager and Director EcoVelocity, Metro commented:

Our sponsorship of the 2011 What Car? Awards provided Metro with a fantastic presence in front of the most important and influential figures in the automotive industry to successfully launch EcoVelocity this year.

We are delighted to be working with What Car? on the 2012 What Car? Car of The Year Awards as sponsor of the super-mini category.

The What Car? Car of the year awards are acknowledged by many as the UK Motoring Oscars and is the automotive industry’s best known and most influential awards ceremony. The awards themselves are much coveted by car makers both in the UK and overseas and is attended by more than 1200 leading industry figureheads alongside the most influential motoring correspondents from the wider media.

Andrew Golby What Car? Publishing Director commented:

Working with Metro provides us with additional channels to promote the What Car? Car of The Year Awards. Metro research tells us that their readers are very interested in cars and hopefully our awards copy will help them with their buying choices for 2012.

The benefits of the What Car? Awards sponsorship deal includes alignment with the most authoritative and trusted brand in motoring. Brand positioning and awareness, extensive PR opportunities, networking and association to the awards via a multi-channel promotional campaign.

The event is to be held at the Grosvenor House Hotel in London on the 11^th January with top class entertainment yet to be announced. Previous headline acts have included Jonathan Ross, Jimmy Carr, Al Murray and Jo Brand.

This deal was brokered by Slingshot Sponsorship.

Coldplay's Chris Martin & Jonny Buckland Announced for Little Noise Sessions 2011 2nd November, 2011

Mencap’s Little Noise Sessions, curated by Jo Whiley are today proud to announce Coldplay’s Chris Martin and Jonny Buckland will be headlining on Thursday 24 November, completing the line up for the series of atmospheric gigs. Joining the bill for what will be a night to remember are: Ben Howard, Emile Sande, Michael Kiwanuka and Bebe Black. Tickets go on general release from 7 November with an exclusive presale for subscribers from 4 November. Sure to sell out fast subscribe NOW at www.littlenoisesessions.org.uk

Due to unprecedented demand Mencap have also released additional tickets for the following SOLD OUT shows: Tuesday 22 November with Elbow, Maverick Sabre and Ren Harvieu. Friday 25 November with Goldfrapp and Alpines. Saturday 26 November with Example, Ed Sheeran, Birdy and Fenech Soler. Also performing at this year’s Little Noise Sessions areMarina & The Diamonds, Icona Pop, Spark on 23 November and Sinead O’Connor and King Creosote on 27 November.

This year Mencap’s Little Noise Sessions are heading to a new home St. John-at-Hackney to once again showcase a series of stunning stripped back performances from some of the hottest names in music. Our new iconic venue is set in the heart of Hackney, with over 700 years of history and now plays host to it’s FIRST EVER music festival.

Chris Martin said:

Jo does amazing work for Mencap, we are thrilled she asked us to play and are honoured to be part of this special night

Mencap ambassador Jo Whiley said:

We are delighted to welcome the return of Chris Martin and Jonny Buckland to headline an extra special night for Mencap’s Little Noise Sessions. With a week of unbelievable shows, this year is set to be one of the most exciting and inspiring we’ve had to date. I can’t wait!

Subscribers to the Little Noise Sessions website have exclusive access to a host of great content including; priority ticketing, backstage footage, audio, photos and all the latest news from the Little Noise backstage blog, for just £6 for six months. Your subscription fee will go directly to Mencap to raise vital funds to support people with a learning disability. Visit www.littlenoisesessions.org.uk to subscribe now!

To keep up to date with all the latest information on Mencap’s Little Noise Sessions follow us on Twitter @Little_Noise and #LittleNoiseSessions or stop by and check us out on Facebook www.facebook.com/littlenoisesessions

The Line-Up So Far:

OPENING NIGHT – Elbow, Maverick Sabre solo performance, Ren Harvieu
WEDNESDAY 23 NOVEMBER – Marina & The Diamonds, Icona Pop, Spark
THURSDAY 24 NOVEMBER – Coldplay’s Chris Martin and Jonny Buckland, Ben Howard Emile Sande, Michael Kiwanuka, Bebe Black
FRIDAY 25 NOVEMBER – Goldfrapp, Alpines
SATURDAY 26 NOVEMBER – Example, Ed Sheeran, Birdy, Fenech Soler
SUNDAY 27 NOVEMBER – Sinead O’Connor, King Creosote

There are 1.5 million people with a learning disability in the UK. Mencap works to support people with a learning disability and their families and carers by fighting to change laws and improve services and access to education, employment and leisure facilities. Mencap supports thousands of people with a learning disability to live their lives the way they want.

Slingshot Sponsorship wins Young Entrepreneur of the Year Award 2011 28th October, 2011

Jackie Fast managing director of Slingshot Sponsorship has won the Young Entrepreneur of the Year Award at the Camden & Islington Business Awards. The category was open to business owners who have shown exceptional business acumen and achieved consistent business growth since launching.

Slingshot Sponsorship delivers and develops long-term brand strategies that engage targeted audiences through sponsorship rights. Integrated and tailored in each approach, Slingshot Sponsorship diversifies across a range of industries with clients based in publishing, sports, entertainment, media and charities.

Jackie Fast was absolutely ecstatic to win this award, commenting:

It is an absolute pleasure to be nominated, let alone win this category. Since launching Slingshot Sponsorship last year, our business has grown exponentially – which truly shows how valuable our unique business proposition is. And hopefully how it challenges and drives forward the sponsorship industry. It’s fantastic to be recognised by the community for all the hard work put in to developing and launching this agency!

The strict criteria set out for the Camden & Islington Business Awards indicated that only the strongest candidates within the area would be shortlisted for the award. Slingshot’s successful nominations illustrate its capabilities in creating successful partnerships that generate ROI through sponsorship.

The winners of the Camden & Islington Business Awards were announced at the awards ceremony in London on Thursday, 27^th October 2011.

ABOUT SLINGSHOT SPONSORSHIP

Slingshot Sponsorship is a strategic sponsorship agency based in Central London. The sponsorship agency works with brands such as Haymarket, London Irish Rugby Club, the BBC, Mencap and more to manage and develop sponsorship rights. The main focus is on creating long term partnerships with a common goal.

ABOUT THE CAMDEN & ISLINGTON BUSINESS AWARDS (CIBAs)

The purpose of the CIBAs is to recognise and celebrate those business owners in Camden and Islington who have successfully grown and maintained their business positioning throughout 2010 and 2011.

Winning this award is a superb opportunity to raise a company’s business profile and increase PR exposure across London. As the first of its kind in Camden and Islington, it is a great opportunity to meet fellow entrepreneurs, business owners and professionals.

CIBAs’ objectives:

To celebrate the work and efforts of businesses across Islington and Camden.
To encourage and champion enterprising behaviour across the 2 neighbouring boroughs
To boost the awareness of SME business success across London and the UK.
To increase the exposure of the local businesses within the Camden and Islington Area.

Slingshot Sponsorship Shortlisted for CIBAs 11th October, 2011

Slingshot Sponsorship has been shortlisted for three categories at the Camden & Islington Business Awards for their innovative approach regarding the Equifax and Direct Marketing Association UK sponsorship campaign, led by Slingshot’s Managing Director, Jackie Fast. Categories shortlisted include Best Creative Business and Young Entrepreneur of the Year, as well as the People’s Choice Award.

Slingshot Sponsorship delivers and develops long-term brand strategies that engage targeted audiences through sponsorshiprights. Integrated and tailored in each approach, Slingshot diversifies across a range of industries with clients based in publishing, sports, entertainment, media and charities.

Jackie Fast, Managing Director of Slingshot Sponsorship, is thrilled to be shortlisted:

It is such an achievement to be nominated for three categories alongside some very high profile campaigns. Since launching the agency in 2010, nomination of our work is real recognition of the growing strength of our agency and underlines the measurable positive impact that our work and insight had on both the sponsor’s and the rights owner’s businesses.

The winners of the Camden & Islington Business Awards will be announced at the awards ceremony in London on Thursday, 27^th October 2011.

ABOUT THE CAMDEN & ISLINGTON BUSINESS AWARDS (CIBAs)

The purpose of the CIBAs is to recognise and celebrate those business owners in Camden and Islington who have successfully grown and maintained their business positioning throughout 2010 and 2011.

CIBAs’ objectives:

To celebrate the work and efforts of businesses across Islington and Camden.
To encourage and champion enterprising behaviour across the 2 neighbouring boroughs
To boost the awareness of SME business success across London and the UK.
To increase the exposure of the local businesses within the Camden and Islington Area.

Click here to vote for Slingshot Sponsorship to win the People’s Choice Award!

Mencap Announces ASUS as Headline Sponsor of Little Noise Sessions 2011 6th October, 2011

Mencap’s Little Noise Sessions curated by Mencap ambassador Jo Whiley, will see its first year partnering with new headline sponsor, ASUS – a deal which was secured by Slingshot Sponsorship.

Having been dubbed some of the most ‘sought-after tickets in London’ by Clash magazine, the sponsorship is an exciting prospect for Asus customers, with promotions set to include an impressive range of exclusive prizes.

Mencap’s Little Noise Sessions 2011

Mencap’s Little Noise Sessions are back with a bang for the 6th year running – and there’s definitely nothing little about 2011’s lineup! Taking residency in their new home, the iconic church St John-at-Hackney, this is going to be an unmissable set of shows! Kicking off the opening night with an almighty headline performance are Mercury and BRIT award winners Elbow. Join Mencap from 22 – 27 November to celebrate a week of simply stunning gigs in aid of learning disability charity Mencap. Tickets go on general release from 10 October with an exclusive presale for subscribers from 7 October. Sure to sell out fast so subscribe NOW at www.littlenoisesessions.org.uk.

Elbow front-man Guy Garvey said:

We are dead proud to be added to the list of amazing bands that have done the Little Noise Sessions for Jo Whiley and Mencap. In fact we have organised a warm up tour of Europe before the show to make sure we are in tip top condition when we play!

Additional headliners throughout the week will include Marina & The Diamonds, Goldfrapp, Example and Sinéad O’Connor plus a whole host of established and up and coming supporting acts.

Mencap ambassador Jo Whiley said:

Mencap’s Little Noise Sessions are back for the 6th successful year and we’re excited to be moving to St John-at Hackney – a venue that in its 700 year history has never played host to a music gig like this! Each year we aim to surprise and inspire the audience, with a week of unbelievable shows coupled with a simply stunning backdrop. See you there!

Ellie Gray, Mencap’s Director of Fundraising said:

We are delighted to have such a great line up for Mencap’s 6th Little Noise Sessions and we are really grateful for all of the artists who have given their free time for this really important cause. The money raised will help Mencap support people with a learning disability, who are amongst the most marginalised in our society.

Subscribers to the Little Noise Sessions website have exclusive access to a host of great content including; priority ticketing, backstage footage, audio, photos and all the latest news from the Little Noise backstage blog, for just £6 for six months. Subscription fees will go directly to Mencap – helping raise vital funds for the 1.5 million people in UK with a learning disability.

To keep up to date with all the latest information on Mencap’s Little Noise Sessions follow them on Twitter @Little_Noise or check them out on Facebook.

The Line-Up So Far

OPENING NIGHT – Elbow, Maverick Sabre solo performance
WEDNESDAY 23 NOVEMBER – Marina & The Diamonds, Icona Pop, Spark
THURSDAY 24 NOVEMBER – TBA
FRIDAY 25 NOVEMBER – Goldfrapp, Alpines + more
SATURDAY 26 NOVEMBER – Example, Ed Sheeran, Birdy, Fenech Soler
SUNDAY 27 NOVEMBER – Sinead O’Connor, King Creosote + more

About Mencap

Mencap supports the 1.5 million people with a learning disability in the UK and their families and carers. Mencap fights to change laws and improve services and access to education, employment and leisure facilities, supporting thousands of people with a learning disability to live their lives the way they want. We are also one of the largest providers of services, information and advice for people with a learning disability across England, Northern Ireland and Wales.

See www.mencap.org.uk for more information.

About ASUS

ASUS, the world’s top 3 consumer notebook vendor and the maker of the world’s best-selling and most award winning motherboards, is a leading enterprise in the new digital era. ASUS designs and manufactures products that perfectly meet the needs of today’s digital home, office and person, with a broad portfolio that includes motherboards, graphics cards, displays, desktop PCs, notebooks, netbooks, servers, multimedia, wireless solutions, networking devices and mobile phones. Driven by innovation and committed to quality, ASUS won 3398 awards in 2010, and is widely credited with revolutionizing the PC industry with the Eee PC™. With a global staff of more than 10,000 and a world-class R&D team of 3000 engineers, the company’s revenue for 2010 was around US$10.1 billion.

uk.asus.com

Premium Car Accessory Leader Thule Teams With What Car? 10th October, 2011

What Car? has signed Thule, the world’s premium leader in sport and utility transportation of car roof racks, bike and car category of the annual motoring Oscars – The What Car? Car of the Year Awards, to be held in January 2012.

Andrew Golby What Car? Publishing Director commented: “We are delighted to be working with Thule, who have joined us as a sponsor of the 2012 What Car? Awards. We spend a great deal of our time assessing family cars, and Thule’s products are an essential part of making big days out and annual holidays safe and enjoyable. It is very apt then, that they are now associated with the family car category of our Awards ceremony. Whichever vehicle wins on the night, there is sure to be a Thule accessory to enhance it even further.”

“Safety is paramount to parents and here at Thule we make it possible to put safety first whilst attaining an active lifestyle with your family in a stylish, easy to use format”, commented Peter Barker, UK General Manager.

The What Car? Car of the year awards and acknowledged by many as the UK Motoring Oscars is the automotive industries best known and most influential awards ceremony and the awards themselves are much coveted by car makers both in the UK and overseas.

The event is attended by more than 1200 leading industry figureheads alongside the most influential motoring correspondents from the wider media.

What Car? reaches almost 3,000,000 consumers every month through the website, magazine or PR activity.

The event is to be held at the Grosvenor House Hotel in London on the 12^th January with top class entertainment yet to be announced. Previous headline acts have included Jonathan Ross, Jimmy Carr, Al Murray and Jo Brand.

The sponsorship deal was brokered by Slingshot Sponsorship.

ABOUT What Car?

The What Car? stable includes the long established magazine, the award-winning website whatcar.com, What Car? TV, What Car? Mobile and What Car? Video – available online or as a video podcast.

Latest National Readership survey results indicate that 797,000 people read What Car? magazine every month. Two million unique consumers consult the What Car? website every month.

Haymarket Magazines is the United Kingdom’s largest independently owned publishing company with a portfolio of more than 150 titles, ranging from specialist consumer magazines to business titles and customer publications, published via wholly owned subsidiaries, joint ventures and under licence worldwide.

ABOUT The Thule Brand

The Thule brand was established in Sweden in 1942. Thule is a premium brand used globally for a wide assortment of products with a focus on solving the problem of how to bring equipment with you when using a car (roof racks, bike and water sport carriers, roof boxes). There are also other product areas such as accessories for recreational vehicles, trailers for active life (horses, boats, etc), snow chains and luggage.

Thule is the largest brand in the Thule Group. With its origins in Sweden, Thule is now a truly global brand.

In 1942, Thule was founded by the Thulin family, when Erik Thulin, a true lover of the outdoors, put the Thule name on a Pike Trap that he designed and began selling to the fisherman of Scandinavia. It wasn’t long before he added other practical things to his company’s portfolio. Business boomed, gaining profitably year after year.

By the 1960s, the company began to concentrate its business on car-related product

The Thulin family sold Thule to the publicly listed company Eldon in 1979. It continued to grow both organically and through acquisitions (trailers and rooftop box manufacturing), and Thule has been in growth mode ever since. New markets have been opened, product categories have been launched and several companies have joined.s, and before long the first roof rack was born. New product categories were added in the 1970s and new markets were opened worldwide (e.g. US, Japan).

In 2004, the Thule Group acquired Italian snow chain manufacturer König. An ensuing close collaboration resulted in a series of Thule branded snow chains for passenger cars. A year later, in 2005, RV Accessories company Omnistor was added to the Thule Group portfolio and integrated with Thule. By acquiring towing systems company Brink in 2006, Thule Group added yet another product range to its portfolio. This integration has resulted in a series of towbars and bike carrier solutions. Since 2007, Case Logic has been part of Thule Group. As a consequence of the collaboration between Thule and business area Carry Solutions, a range of Thule branded luggage, bags and cases was launched in 2010.

How O2 Creates Priority Through Sponsorship 6th September, 2011

Telefonica Europe Plc also known as O₂is a European broadband and telecommunications company who maintain the customer messages of ‘priority’ and being ‘better connected’. In addition to the marketing campaigns run, these messages are further reinforced through their sponsorship activation.

As part of the naming rights sponsorship of The O₂Arena in London (formerly known Millennium Dome) since 2007, O₂ customers are able to receive Priority Tickets for concerts and exhibitions up to 48 hours before they are released on general sale along with other better experience at the venue. Similar benefits are expected to be provided across the nation within their O2 Academy venues (O₂ Sponsorship, 2011).

Another example of ‘priority’ can be demonstrated with Arsenal Football Club. As a sponsor since 2002, O₂offers free shirts, £40 vouchers and other benefits in exchange for signing with O₂home and mobile broadband. O₂also allow fans to meet and watch Arsenal away games at Emirates Stadium called Live Away Screening where O₂customers have priority seating, access to VIP rooms, and the opportunity to win competitions, meet the coaching staff, meet players or attend training.

As sponsors of The England Rugby Team since 1995, O₂ customers also receive priority packages at Twickenham in the form of free pie, pint, program and chance to meet England players. Further rugby sponsorship includes Scrum on the Beach for the younger demographic and engages the local community.

Shadi Halliwell, Head of UK Brand Communications at O₂ said:

We are always looking at innovative ways in which we can engage customers with Priority Tickets and make sure they hear about pre-sales for their favorite events.

Priority is a strong message with O₂ and they ensure it isn’t just whitewash. Sponsoring the right properties enables them to expand their brand and engage their target audience creating a truly better connected network.

Herbalife Promotes Their Products Through Football 27th July, 2011

Herbalife, a global nutrition company, became the main title sponsor of a second time running international football tournament ‘Herbalife World Football Challenge’, the goal of which is to promote football (soccer) in Northern America.

Football’s popularity is steadily growing in the US, especially after the FIFA World Cup and Champions League final last year. The Champions League final was viewed by 4.2 million people on Fox and Fox Deportes, nearly twice the 2.2 million who watched last year’s tournament final (Market Watch, 2011).

As Rob Levy senior vice president of sales and marketing at Herbalife explained “The biggest teams in the world are coming to play across the U.S., and the games will be on ESPN and Univision”.

The football tournament kicked off on 13th July 2011 at the Gillette Stadium in Foxborough, Massachusetts, US. A total of 12 teams are taking part, including European football giants Manchester United (England), Manchester City (England), Real Madrid (Spain), FC Barcelona (Spain) and FC Juventus (Italy); Los Angeles Galaxy, New England Revolution, Philadelphia Union and Chicago Fire from Major League Soccer (MLS); Canadian Vancouver Whitecaps and Mexican clubs Chivas de Guadalajara and Club America. The football games are scheduled to take place in various locations across the United States and Canada in order to maximise exposure.

Michael O. Johnson, chairman and chief executive of Herbalife, added: “The Herbalife World Football Challenge is a great opportunity to expand our commitment to a healthy active life through sports and is an ideal backdrop to launch our new line of sports products” (MLS Press Box, 2011). As a title sponsor and “Official Nutrition Company” of the event, Herbalife will provide all participating teams with their new line of new nutrition sports products, Herbalife24. The deal also includes access into teams’ locker rooms and demonstration with the teams’ doctors and nutritionists. The Herbalife 24 is a customizable seven-product line that everybody can determine day-to-day needs based on activity levels and training demands (Herbalife 24, 2011).

Herbalife did a great job in introducing and promoting their new products at the right time and in the right place through a successful tournament that attracted significant spectators and media broadcast.The tournament and sponsorship illustrates how a successful partnership can benefit all parties involved.

1. The tournament will increase awareness of European football on the American continent where American football, baseball, basketball, and ice hockey still dominate.

2. The title sponsor Herbalife will achieve activation, publicity and promotion of their products in the future due to mutual cooperation and partnership with each of the teams. Furthermore, the fact that this tournament is international will help Herbalife’s expansion globally.

3. And finally the European teams will benefit from expanding their brands overseas and increasing their fan base in the new potential market of 358 million American and Canadian sports fans. Herbalife Football Challenge is a great example where everybody benefits from the event including organizers, sponsors, teams, players, spectators and media.

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