Category: Press Release


What Car? Win Excellence Award with the help of Slingshot Sponsorship 16th February, 2016

What Car? was awarded the Rights Holder Achievement Award at the prestigious European Sponsorship Association Awards held at Café de Paris in London.
Overcoming strong competition from around Europe, What Car? impressed the judging panel after turning around dwindling interest from sponsors in their flagship event and bringing numerous new sponsors on board.
In 2011 the What Car Awards only had one sponsor which signalled the lowest event revenue in its 36-year history, at this point they enlisted the help of Slingshot Sponsorship to overhaul the commercial strategy and attract new sponsors.
Four years later, the first sponsor Slingshot brought on board in 2012 are still sponsors today, despite signing one-year contracts each year. What Car Awards and Slingshot Sponsorship have achieved this by creating the right partnership for each sponsor, delivering results year in year out – ensuring the delivery of truly sustainable sponsorship.
Jackie Fast, MD of Slingshot Sponsorship commented; “We are really proud of our work with the What Car? Awards who were actually Slingshot’s first ever client, the Awards are a fabulous event which now has the sponsor partners it deserves.
Slingshot are unique in the fact that we exclusively specialise in sponsorship sales – particularly how to creatively build a commercial proposition. This award win (one of many for this client) supports how our innovative approach significantly impacts our client’s bottom line for the long term without compromising the culture and personality of the event. We are thrilled!”

To find out more about the What Car? Awards please click here.
To read the Slingshot case study on What Car please click here.
To find out more about Slingshot Sponsorship please click here.
To see more news from the ESA Excellence Awards 2015 please click here.


Billetto joins with Slingshot Sponsorship to develop digital sponsorship for event owners 27th January, 2016

Billetto, the ticketing platform has joined forces with Slingshot Sponsorship to develop an innovative activation platform for its event owners to connect with their fans.

The rich data Billetto has on each of its attendees is much sought-after by event owners wanting to engage with specific audiences based on lifestyle segmentation and with access to over 35,000 events across the UK, and an active email database of 250,000, the pickings are ripe for Billetto’s partner brands.

With access never before available with such ease, brands will now be able to hone into very niche audiences using demographics in addition to interest segments such as culture, music, sport and creative.
“Our USP as a data provider is that we can offer a model where the client only pays for the specific data they need, so if they are targeting a very small audience of 35-44 year-old foodies within a certain European region, they would only pay for the reach we could deliver,” explains Morten Jensen, Partner at Billetto.

Jackie Fast, MD of Slingshot Sponsorship says, “The potential of this is enormous and helps bridge the gap between online and onsite engagement. By working with rich data, we can segment campaigns and messages with minimal cost and resource. Equally there is the capability to create extremely widespread campaigns and develop continuity with the same consumer – regardless of which music festival or event they attend. It marks a shift in the way that brands and rights holders can operate in the sponsorship industry.”

To find out more about how your brand could utilise Billetto customer data to engage meaningfully with your target audience online, please contact Andrew Selby from Slingshot Sponsorship:
E: [email protected]
T: +44 (0)207 226 5052


Slingshot Sponsorship launch 2016 Workshop Series at world-renowned Shoreditch House 18th January, 2016

Following on from her successful workshops at Shoreditch House last year, Jackie Fast, Founder and MD of Slingshot Sponsorship today announces a series of six more workshops to take place at the illustrious member’s club for 2016.

“We had a great response to our sponsorship series last year at Shoreditch House and I’m very pleased to be able to offer more seminars in these delightful surroundings,” says Jackie.

“Our seminars are open to any rights holders who want to gain the knowledge to secure sponsors, identify their best assets to build into a sponsorship proposal and ensure their proposal is valued at the right level. We work with many companies now who didn’t initially think of themselves as a rights holder! Now they’ve realised they can open up this new revenue stream and bring in partners with expertise they didn’t previously possess, hugely benefiting their bottom line.”

Seminars which are offered to club members begin in February and run until June, the dates and titles of each seminar are below.
The final seminar gives you the opportunity to pitch your sponsorship opportunity to a panel of experts who will offer advice and feedback. The best pitch of the session will win a full day’s consultancy with Slingshot Sponsorship, worth £5k, so sign up today!

For more detail on each of the seminars offered and to register please visit:
http://www.sohohouse.com/house-seven

February 16th – The future of sponsorship
March 7th – Sponsorship assets
April 5th – Sponsorship valuation
May 3rd – Perfecting your sponsorship proposal
June 7th – Negotiating your sponsorship
June 14th – Open pitch session: Pitch to win


Jackie Fast, MD of Slingshot Sponsorship announced as a guest speaker at International Confex 2016 13th January, 2016

Slingshot Sponsorship today announce that Jackie Fast, MD and Founder of the agency will be attending International Confex, the exhibition for Event Organisers at London Olympia on March 2nd and 3rd 2016.

On 2nd March as part of an educational programme at the Association Events Forum, Jackie will present a seminar entitled ‘How associations maximise sponsorship potential in 2016’ to attending delegates such as MacDonald Hotels & Resorts, Emirates Old Trafford and Eventbrite.

On the following day Confex welcomes the AEO Sales Conference delegates to Olympia’s Pillar Hall for a cutting-edge programme of education where Jackie will be giving a talk on ‘Sponsorship sales – the pinnacle of client engagement.’

To find out more about International Confex at Olympia and to register please click here.


Forbes Speaks to Slingshot Sponsorship MD Jackie Fast on her mission in the industry 22nd October, 2015

Forbes recently caught up with Slingshot Sponsorship’s MD Jackie Fast to discuss her journey through the sponsorship industry to date.  Insight on how to break into the sponsorship industry, what drives entrepreneurs, and how changing the model has helped to drive Slingshot’s client successes.

Read the full article on Forbes here.


Slingshot Sponsorship Shortlisted for Most Effective Sponsorship Activation 15th September, 2015

Slingshot Sponsorship has been shortlisted for the Most Effective Sponsorship Activation for their work with Ableton and the Knowledge Arena at Outlook Festival 2014 in the Field Marketing and Brand Experience Awards.  The category nominates those brand campaigns that were exceptional in any sector and the shortlist ranged from sport, music and B2B sponsorship activations.

Ableton is a Berlin-based music software company that produces and distributes the production of products and software controllers.  As the sponsor of the first ever Knowledge Arena at Outlook Festival, Ableton created a Show & Play Zone which was supported through significant artist content including round table discussions, forums, panels and a number of workshops.  This integration has provided a new stream of content for the festival, while providing unrivaled customer experience.

To watch the entry video click here.

This category was highly competitive with some of Europe’s leading sponsorship agencies such as Frukt Communications, Synergy Sponsorship and Wasserman Experience also being shortlisted.  To see the full list of shortlisted entries at the Field Marketing and Brand Experience Awards click here.

The winners will be announced at an Awards Ceremony held at The Troxy in London on October 22nd, 2015.

 


2015 ESA Excellence Awards Now Inviting Entries From Across the European Sponsorship Industry 18th August, 2015

Submissions for the 9th annual Excellence Awards close on 30th September, with a glittering presentation ceremony taking place at London’s Café de Paris on February 11th 2016

The European Sponsorship Association (ESA), the membership body that works to inspire better marketing across rights holders, brands and agencies, is today inviting interested parties to submit their best work in order to be considered for a prestigious ESA Excellence Award.

Now in its ninth year, the ESA Excellence Awards are the only awards to recognise and celebrate the best sponsorships across Europe and reward the outstanding work achieved by sponsorship industry professionals.

Earlier this year, ESA announced that it was overhauling its Awards categories to better reflect the way sponsorships are being conceived and then activated across Europe. The 2015 ESA Excellence Awards will now feature 18 new-look categories across various industry sectors, including music, sport and arts and culture.

The full list of 2015 ESA Excellence Award categories are:

  1. ESA Best of Europe Award
  2. B2B Activation Award
  3. Best Use of Hospitality Activation
  4. CSR/Community Sponsorship Award
  5. Mass Participation Sponsorship or Event Award
  6. Sponsorship of the Year Award
  7. Media Sponsorship Award
  8. Employee Engagement Award
  9. Live Music Sponsorship or Activation Award
  10. Arts & Culture Sponsorship Award
  11. Best Use of Social Media
  12. Sports Sponsorship Award
  13. Best Use of Digital
  14. Best Use of PR
  15. Rights Holder Achievement Award
  16. Multi-National Award
  17. Best Use of Insight
  18. Best Use of Integrated Marketing

After inviting candidates to submit applications to become a judge for the 2015 Excellence Awards, ESA is delighted to be gathering together a group of industry experts who will review and select the best campaigns according to a strict set of judging criteria.

The deadline to submit an entry for the Awards is 30th September 2015 and the shortlist for each category will be publicly announced in October 2015. The ESA Excellence Award winners will then be revealed at a glittering awards ceremony in central London’s Café de Paris on February 11th 2016.

To enter the 2015 ESA Excellence Awards agencies, rights holders and brands should visit http://sponsorship.org/awards/awards-home/ for the online application forms, and to obtain further details of the Awards process. Organisations and individuals are also encouraged to enter the Awards as soon as possible in order to qualify for the ‘Early Bird’ entry discount, which expires on 11th September 2015.

Karen Earl, Chairman of the European Sponsorship Association, said:

“For almost a decade now the ESA Excellence Awards has come to represent the industry ‘gold standard’ and it is a great opportunity to celebrate the best-in-class sponsorship projects from across the continent.”

She continued: “The sponsorship industry goes from strength to strength and the new-look ESA Excellence Awards highlights how we have evolved the initiative to better reflect this progress and change, and so ensure that we remain relevant to the professionals who are producing outstanding work across a vibrant European sponsorship landscape.”       

Slingshot MD and ESA Board Member Jackie Fast, who has chaired a team of professionals working within the sponsorship industry to revamp the Awards, commented:

“We now encourage the whole industry to enter their best campaigns for these Awards. There are opportunities for everyone from across Europe to be involved, no matter what the size of the sponsorship budget. The judges will look for creativity, campaigns that have achieved the business objectives, and where there are clearly measured and evaluated results that prove success.

“Winning an ESA Excellence Award provides a valuable marketing platform to showcase your great work and promote your achievements to industry peers, and helps foster new, valuable sponsorship connections. The very best of luck to everyone who enters!”

Further general information about the 2015 ESA Excellence Awards can be found here: http://sponsorship.org/awards/awards-home/

Full details of the new Award categories can be viewed here: http://sponsorship.org/awards/categories

For information on how to enter the Awards: http://sponsorship.org/awards/how-to-enter

To purchase a table for the Awards ceremony, please visit: https://billetto.co.uk/en/events/esa-excellence-awards (UK Sterling payments) or https://billetto.eu/en/events/esa-excellence-awardseu (Euro payments)

For further information about the Awards, contact the ESA office, Tel +44 (0) 20 8390 3311 or email [email protected]

 


Slingshot Sponsorship’s MD Jackie Fast Goes Down Under 16th July, 2015

Slingshot Sponsorship’s MD Jackie Fast will be presenting a two day training course in Sydney, Australia on October 27th and 28th with Marcus Evans. This is a unique chance to hear from one of the industry’s leading experts on how to successfully secure sponsorship in today’s landscape.

With the increase of digital and technology, this has created a seismic shift in the way consumers engage in the world around them – and this has a significant impact on brands and how brands utilise sponsorship to engage with their target audiences.  Slingshot have successfully been a driving force within this new framework of sponsorship and this two day course will show you why traditional sponsorship practices no longer work in today’s industry.

Key takeaways from the event will include:

  • Understanding the new rules of sponsorship
  • Incorporating social media and digital technology to enhance sponsorship activity
  • Learning how sponsorship can grow your business, not just your commercial bottomline
  • Elaborating the market trends on sponsorship sectors including sport, arts, music, conferences and CSR
  • Maximising your true potential

Jackie Fast commented, “I am extremely thrilled to be coming to Australia to present our agency’s framework for sustainable sponsorship for both rights holders and brands.  With an office in Singapore, we can help provide further support our attendees in the long term so I am thrilled to be able to come down and start engaging with the Australian sponsorship industry.”

For more information or to book your place please click here. 


Slingshot Sponsorship secures Dailymotion as Official Media Partner for both Outlook and Dimension Festivals 3rd July, 2015

Slingshot Sponsorship has signed Dailymotion as Official Media Partner for Outlook Festival and Dimensions Festival.

This is a partnership with vast potential. The two festivals, Outlook (2-6 September) and Dimensions (26-30 August) feature performances from hundreds of artists across multiple stages located in diverse settings including a moat, a Roman amphitheatre and numerous boat parties, which sets the scene for some unique content, not only for people unable to attend the festivals, but also for festivalgoers to share during and after the festivals. 

Dailymotion is one of the world’s biggest video platforms, and the most popular European site – across all categories – in the world according to comScore. The partnership will include a significant live stream element, in addition to seeded video content than the entire year.

Marc Eychenne, VP of Dailymotion, said:

“We are delighted to be working with Outlook and Dimensions. For years, we have been working with music festivals to develop their online reach through livestreaming or more short form content. Last year’s Dimensions opening concert with Caribou was a massive success on our platform and that’s why we’re excited to further develop a working relationship. Both festivals will bring great music experiences to our audience and attract new viewers to Dailymotion.”

Jackie Fast, MD, Slingshot Sponsorship, said:

“Outlook & Dimensions Festivals are truly unique and amass a huge following worldwide.  The partnership with Dailymotion not only supports this audience growth, but provides both festivals the opportunity to continually engage with their artists, advocates, and fans outside of the attendance of the festivals themselves.”


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