Coors Light Announced As Official Beer Supplier For Snowboxx Festival 2016
In a new development for 2016, Snowboxx is creating something never before seen at winter festivals, its own ‘Snowboxx Village’. Based in Avoriaz, the heart of the Port du Soleil ski region, Snowboxx Festival will host a plethora of events from main stage performances, off-the-wall festival features & local food and drink stalls.
Coors Light partnership with Snowboxx further supports the brand message of #DammeCold and the positioning as the ultimate in ice cold refreshment.
The partnership will see Coors Light as the exclusive beer supplier to the festival with retailing across multiple bars onsite in addition to inclusion in all promotional activity across Snowboxx’s digital and social channels and a bespoke Igloo party hosted onsite during the week-long snow festival extravaganza.
Rachel Twemlow, Brand Manager for Coors Light commented: “Coors and Snowboxx have a natural affinity through the shared passions of music and the cold nature. Snowboxx 2016 is set to be the biggest and best yet and this will provide a super platform to launch our relationship as well as the opportunity to capture great content and engage with our core demographic.”
This year, Coors Light will be in the acoustic company of headline acts Sigma, one of the biggest acts of 2015 and DJing royalty Grandmaster Flash for what will be a week of unforgettable music, skiing and partying.
Aden Levin, Managing Director, Snowboxx remarked: “Coors’s partnership with Snowboxx is testament to the shared vision of both brands. With the event growing year on year we’re excited to be able to start this relationship and look forward to what will be the biggest ski festival of the year.”
Register your interest for Snowboxx 2016 now at http://snowboxx.com/