Jackie Fast Launches Slingshot Sponsorship 7th September, 2010

Specialist sponsorship agency secures the Direct Marketing Association UK (DMA), Periodical Publishers Association (PPA), UK AWARE, iheartfashion, and the Data Publishers Association (DPA) as first clients.

London, 7 September 2010 – Jackie Fast, the former head of the DMA’s sponsorship and affinity partnership department has launched her own agency, Slingshot Sponsorship Ltd (localhost:8080/slingshotsponsorship.com).  In response to the growing need of expertise in sponsorship strategy, the agency is pioneering a new wave of marketing specialising in sponsorship that communicates across all vertical sectors and channels.

Slingshot Sponsorship will be using both national and international sponsorship experience as well as innovative marketing techniques with a focus on brand engagement through digital channels and social media.  Jackie has worked with major brands including Royal Mail, Equifax, Xerox and ITV building sponsorship campaigns in the marketing services sector.

Slingshot Sponsorship specialises in corporate funding and asset management for music artists, professional associations, sporting competitions, as well as arts and cultural events.  In addition, they will be working with leading consumer brands and international agencies to help enhance and negotiate future sponsorship campaigns.   

Jackie Fast, managing director at Slingshot Sponsorship comments, “The market is shifting towards partnership marketing approaches and creating synergy between organisations.  This shift created a surge in mid-market sponsorship during the recession, which has caught on with atypical rights holders.  Whereas in the past sponsorship would only be sourced for large consumer events such as Formula1, we are now seeing brands take advantage of smaller and more engaged platforms generated through professional associations, music tours, and bespoke events.  Instead of corporate excess of hospitality, this new wave of sponsorship brings a high level of engagement with the brand at a fraction of the cost of advertising.”

Jackie continues, “Slingshot Sponsorship aims to help rights owners effectively take advantage of this shift.  Not only ensuring that the rights owner can develop a sustainable new revenue stream, Slingshot Sponsorship ensures that the programmes in place add value to all parties involved – propelling the brand, adding value to the audience, and providing additional capital to the rights holder.  Furthermore, with the increase of sponsorship opportunities now available, Slingshot Sponsorship will help brands consolidate the opportunities to choose the right fit for their objectives.”

At launch, Slingshot Sponsorship has been selected by the Direct Marketing Association to manage and develop all of their current sponsorship opportunities including the DMA Awards.  For UK AWARE and iheartfashion, Slingshot Sponsorship will manage all of their partnerships and consult on PR, media and communications. The DPA & PPA have also come on board as first clients of Slingshot Sponsorship who have been tasked with managing corporate sponsorship sales.

Slingshot Sponsorship is based in Central London, UK and works with both national and international clients.

LATEST BLOG POSTS FROM THIS AUTHOR