Carphone Warehouse

Brand

Carphone Warehouse wanted to ‘own’ a new market and ensure that their mission to improving people’s lives through technology rang through the entire business.

Through an approach and partnership developed by Slingshot Sponsorship, Carphone Warehouse came on board to support the Spring Online (Silver Surfers Day) ambition.  With digital exclusion affecting over 7 million in the UK, almost every staff member within Carphone Warehouse could relate to this need.  By working with their stores, Carphone Warehouse created a unique staff engagement plan that has gone on to win two awards at the Corporate Engagement Awards and the Digital Impact Awards.