Marks & Spencer

Brand

 

Marks & Spencer reached millions of older people who were currently not online – helping combat digital exclusion in addition to trialing their new Browse & Order units.

With many retailer’s strategies encouraging online purchasing, Marks & Spencer have had to think creatively in order to overcome the fact that many of their key customers do not even have an email account.  Working with Slingshot Sponsorship, M&S secured the retail sponsorship with Spring Online, the nation’s relatively unknown digital exclusion campaign.  Through this partnership, they were able to utilise these core networks and their key demographic with a very limited budget helping to launch their Browse & Order hubs across the nation for the first time ever.