Marks & SpencerBrand
Marks & Spencer reached millions of older people who were currently not online – helping combat digital exclusion in addition to trialing their new Browse & Order units.
With many retailer’s strategies encouraging online purchasing, Marks & Spencer have had to think creatively in order to overcome the fact that many of their key customers do not even have an email account. Working with Slingshot Sponsorship, M&S secured the retail sponsorship with Spring Online, the nation’s relatively unknown digital exclusion campaign. Through this partnership, they were able to utilise these core networks and their key demographic with a very limited budget helping to launch their Browse & Order hubs across the nation for the first time ever.