Slingshot Sponsorship worked with McCain Foods to support their commitment to get more people, more active, more often.
As principal partner of UK Athletics, McCain wanted to take advantage of every opportunity to showcase their Track and Field Roadshow – an inflatable pod that gives families and youngsters the opportunity to try out athletics in a fun way and introduce them to this sport.
Slingshot worked with McCain to help bring the inflatable McCain Track and Field Roadshow experience to The London Irish End of Season Party giving youngsters and families attending the rugby match the opportunity to have a go at all of the disciplines and activities on offer in the athletics pod. With the support and encouragement of UKA coaches and 400m hurdler Perri Shakes-Drayton, who won bronze at the European Championships last summer, youngsters got involved with the different elements of athletics including running, jumping, throwing and testing strength and reaction. By supporting London Irish End of Season Party, McCain Foods was able to engage over 7,000 London Irish supporters and engaged with over 20,000 online.