Muscular Dystrophy UK

Rights Holder

Slingshot Sponsorship developed a commercial strategy for Muscular Dystrophy UK which supports 70,000 people in the UK with muscle-wasting conditions.

Muscular Dystrophy UK saw an opportunity to commercially grow further through sponsorship and appointed Slingshot after a competitive pitch to build and develop a sponsorship and communications strategy to maximise the commercial value of their events and gain new corporate sponsors.

Slingshot focused on a wide-scale audit of assets, events, communications, social media, and internal resource to uncover the key assets within the organisation. The findings from the audit allowed Slingshot to uncover the unique commercial offerings available for potential sponsors and developed a focussed strategy to differentiate from competing charities.

The developed strategy highlighted the need for wider event partners in sports to build awareness of activities, a full valuation of assets, packaging of rights, a strong focus on what is most valuable to structure internal teams, and the full commercial toolkit to take their offering to market.