New Era at Outlook & Dimensions Festivals

Brand

New Era thrilled by 2014 results – expanded their initial exclusive sponsorship of Outlook Festival to incorporate Dimensions Festival with Slingshot Sponsorship.

Back for more after a successful entry into the European festival circuit with 2014’s Outlook Festival, New Era significantly increased their involvement by incorporating activation and further merchandise collaboration with both Dimensions & Outlook Festival in 2015 – producing 5 exclusive hat designs sold onsite.

Utilising exclusive assets developed as part of a tailored strategy, New Era gifted a number of their key artists which was further amplified across a number of social and digital channels.