Olympia LondonRights Holder
Slingshot Sponsorship worked with Olympia London to develop their first sponsorship strategy and a robust tailored valuation, helping them to understand their true commercial potential through brand engagement with the venue’s significant footfall, world-class events, and unique assets.
Since opening its doors to the public in 1886, Olympia London has created a brand synonymous with quality and class, whilst still being the UK’s most prestigious venue. The Grade 2 listed building, ideally situated in the heart of London, attracts almost 2m visitors a year.
Slingshot Sponsorship worked with Olympia to create a number of viable commercial propositions for brands that shared the same core values of the organisation, whilst also being able to add significant value to the customer experience for 200+ events annually.