World Hepatitis Alliance
17th June, 2016
Slingshot Sponsorship were appointed to develop a commercial strategy for the World Hepatitis Alliance.
World Hepatitis Alliance is a not for profit, non-governmental organisation working to eliminate viral hepatitis by 2030. The World Hepatitis Alliance appointed Slingshot after 194 Member States committed to the implementation of the World Health Organization’s first ever Elimination Strategy for Viral Hepatitis at the World Health Assembly. As part of this significant achievement, the World Hepatitis Alliance aimed to bring greater awareness by launching #NOhep – the global campaign to eliminate hepatitis globally by 2030. With the objective of decreasing the organisation’s reliance on pharmaceutical companies, Slingshot developed a robust commercial strategy which uncovered the key assets required to drive value to brands.
By harnessing the value of the World Hepatitis Alliance’s 230 members worldwide, a framework for commercial support was developed – with execution of sponsorship activation at the ground level.