Slingshot shortlisted for the European Sponsorship Association Excellence Awards 2016
1st November, 2016
Renowned as the pinnacle accomplishment in sponsorship across Europe, Slingshot have been shortlisted in both the ‘Live Music Sponsorship Award’ and ‘Rights Holder Award’ categories for the European Sponsorship Association Excellence Awards.
The European Sponsorship Association (ESA), is the voice of the sponsorship industry across Europe, seeking to inspire, educate and raise standards within the sponsorship industry. As a membership association it strives to lead the industry through activities relating to policy and governance, corporate responsibility, education and training, provision of information and networking.
A truly perfect start to the week for the Slingshot team, proudly reminiscing on their recently conducted partnership with Snowboxx (Rights Holder) and Rockstar Energy Drinks. In a new development for 2016, Snowboxx created something never seen before at winter festivals, their own ‘Snowboxx Village’. Based in Avoriaz, the heart of the Port du Soleil ski region, Snowboxx Festival hosted a plethora of events from headlining performances, off-the-wall festival features & local food and drink stalls.
With the most important aspect of this sponsorship for Rockstar Energy Drink being customer experience, the brand took VIP to a whole new level by offering 26 competition winners the ultimate experience for any music lover, the opportunity to party like a rockstar.
Through Slingshots ability to set out a clear sponsorship plan for success – Rockstar Energy Drink were able to leverage their key assets on a number of platforms, ensuring an effective delivery to their captive audience.
On being shortlisted, Jackie Fast, MD of Slingshot Sponsorship, ‘To even be recognised by the ESA organisation is a huge honour. As an agency we aim to endorse that we are not a one trick pony but will consistently exercise optimal levels in effort and commitment for each of our clients’.
Moving forward the Slingshot team look to inspire the new additions to their team showcasing one of their best in class campaigns. Slingshot will continue to cover the entire spectrum of sponsorship disciplines, ensuring this lead of creativity will be replicated in future work.