Metro Gears Up to Support What Car? Awards 2012 16th November, 2011

What Car? is pleased to announce a new sponsorship agreement with Metro, the World’s largest free newspaper distributed countrywide.

Metro are to be Supermini Category Sponsor of the annual motoring Oscars – The What Car? Car of the Year Awards, to be held in London in January 2012.

Justin Lovric, Client Planning Manager and Director EcoVelocity, Metro commented:

Our sponsorship of the 2011 What Car? Awards provided Metro with a fantastic presence in front of the most important and influential figures in the automotive industry to successfully launch EcoVelocity this year.

We are delighted to be working with What Car? on the 2012 What Car? Car of The Year Awards as sponsor of the super-mini category.

The What Car? Car of the year awards are acknowledged by many as the UK Motoring Oscars and is the automotive industry’s best known and most influential awards ceremony. The awards themselves are much coveted by car makers both in the UK and overseas and is attended by more than 1200 leading industry figureheads alongside the most influential motoring correspondents from the wider media.

Andrew Golby What Car? Publishing Director commented:

Working with Metro provides us with additional channels to promote the What Car? Car of The Year Awards.  Metro research  tells us that their readers are very interested in cars and hopefully our awards copy will help them with their buying choices for 2012.

The benefits of the What Car? Awards sponsorship deal includes alignment with the most authoritative and trusted brand in motoring.  Brand positioning and awareness, extensive PR opportunities, networking and association to the awards via a multi-channel promotional campaign.

The event is to be held at the Grosvenor House Hotel in London on the 11th January with top class entertainment yet to be announced.  Previous headline acts have included Jonathan Ross, Jimmy Carr, Al Murray and Jo Brand.

This deal was brokered by Slingshot Sponsorship.