Tag: oslo


The Extreme Tech Challenge 2018 launches with style in Oslo 30th March, 2017

After a hugely successful XTC 2017 competition, which included some amazing sponsors, XTC 2018 has officially launched with a bang in Oslo.

The world’s largest technology start up competition, backed by Sir Richard Branson, hosted an intimate launch at SALT, Oslo with multiple budding start-ups, accelerators, athletes and the XTC team. Not only will this year be bigger and better than ever, there is also a new look website, new brand and, of course, new start-ups ensuring the best of the best can achieve greatness with their game changing ideas.

After a grand opening from XTC’s CEO Bill Tai, we were treated to some insight in to the success behind some of the world’s greatest technology companies, a look in to the future and how to keep ahead of the game. Here is what I learned from the best:

The 3 P’s of successful start-ups

Paul Herz (Apple and Facebook) gave the start-ups in the room invaluable tips on ensuring scalability and success. The three key areas are platform, partners and processes. Apple for example has iTunes as its main platform which is simple, easy to use and designed for the consumer. They have over 70 partners that produce different parts of their products better and cheaper than they could, which ensures the product quality and profit margins remain high. Finally, Apple’s processes are simple, streamlined and set to ensure everything is delivered on time. All start-ups should emulate this simplicity, over complicating everything and getting expensive partners on board wont attract VC’s or investors and will erode the profit margins.

Arnold Schwarzenegger might have got it right

Isabelle Ringnes, tech-evangelist, took us all through the exciting, and slightly daunting future of tech. It was incredibly interesting to hear about the realistic possibilities to connect our brains directly with devices and robots that have been designed to emulate feelings and facial expressions. Now, I’m not against robots or AI for that matter, but as long as there are restrictions in place to stop Arnie popping back and the Terminator films coming true!

Sport and start-ups are one and the same

To top it all off, legendary Olympic Nordic Skiier (and tech enthusiast) Axel Lund Svindal explained the need to overcome adversity, not just in sport, but in the similar competitive landscape of the start-up world. There are many attributes that cross-over between sport and start-ups; determination to succeed, competitiveness, hard-work and professionalism to name a few. Axel talked us through his incredible career and the mind-set in takes to be the best, some amazing advice for budding global disruptors.

In fine XTC form, it was all finished with a party integrating round table tech discussion. With XTC applications for 2018 now open, it is the perfect time for sponsors to integrate in to this exciting and growing industry with the next global organisations. Get in touch to find out more – [email protected] or 020 7226 5052.


Slingshot to run bootcamp in Oslo 7th July, 2016

Slingshot Sponsorship’s MD Jackie Fast will be presenting a one-day sponsorship bootcamp in Oslo on August 26th 2016 hosted by our friends at ANFO Oslo. This is a unique chance to hear from one of the industry’s leading experts on how to successfully secure sponsorship in today’s landscape.
Slingshot Sponsorship’s aim is to help you grow your company through sponsorship programs that create priceless opportunities to consumers and incorporate motivating factors to drive brands investing in sponsorship.

Slingshot Sponsorship has successfully been running sessions to help rights holders increase sponsorship revenue and improve relationships with existing sponsors. To date, Slingshot have hosted over 400 rights holders at sessions run across the world.
The aim of the bootcamp is to help you discover ground-breaking partnerships big or small, which punch above their weight and measurably build your businesses and your sponsor brands.

Key takeaways from the event will include:
1. Current sponsorship practices & how the industry has changed
2. How to create the right sponsorship proposal – including communications strategy planning, audience development & commercialising your social media
3. Understanding your competition, and therefore your USP in the market – including creation of assets, understanding how brands value your opportunity & pricing your package
4. Sales technique & how to close the deal

Jackie Fast commented, “I am looking forward to coming to Oslo to present our agency’s framework for sustainable sponsorship. With an office in Oslo we can help provide further support for our delegates in the long term so I am delighted to be able engage with the Norwegian sponsorship industry.”

Join other forward-thinking leaders to find new and emerging practices and insights to grow your business and sponsorship revenue in an industry where the only certainty is change.

To book your place please click here.

Slingshot Sponsorship team up with Oslo-based agency BITE for the Red Bull Cliff Diving Series 2012 20th March, 2012

Slingshot Sponsorship, the London based sponsorship agency, will work closely with their Scandinavian colleagues BITE to manage the sponsorship for the Red Bull Cliff Diving Series in Grimstad, Norway.  The sponsorship and brand management specialists have combined to create commercialopportunities around the event – one of only 6 World Series Competitions worldwide – that add real value for both brands and the spectators.

The Red Bull Cliff Diving World Series 2012 returns to Norway on 6-7th July – two years after Kragero hosted the country’s first Red Bull Cliff Diving competition.  The World Series is high diving at its most death-defying – an acrobatic descent into water from heights of up to 28m. Once in the air, the divers have approximately three seconds to coordinate their movements before they break the surface of the water at around 100kph (60mph).

Julian Gursky, Head of Events & Sports at Red Bull Norway commented:

We are excited to try a new combination of an international sponsor management approach for our cliff diving world championship stop in Grimstad, Norway by assigning the allied agencies BITE Agency and Slingshot Sponsorship to this challenge

Prospective sponsors will be fully integrated with the two-day event, in Grimstad, as well as during the 21-day day pre-tour, incorporating six cities across Norway, offering ample opportunities for activation, sampling, branding and online promotions.  They will also have rights to footage shot over the two days, giving access to some truly unique content.

Jackie Fast, Managing Director of Slingshot Sponsorship commented:

The Red Bull Cliff Diving sponsorship platform is a great example of how brand platforms can be monetised.  The Slingshot and BITE expertise of sponsorship and branding creates the perfect combination of services to really leverage these types of brand partnerships effectively. We are looking forward to launching this service with Red Bull!

Managing Director of BITE Robert Leinders-Krog also commented:

Approaching this local platform from an international perspective will both increase opportunities and give us a global brand activation arena – executed locally. Exciting times.

For more information on the Red Bull Cliff Diving World Series please click here.