Slingshot Sponsorship has been shortlisted for their work with the DMA &Equifax at the upcoming Hollis Sponsorship Awards. They will compete with 3 other extremely successful campaigns – London Olympics 2012 & Lloyds, The Prince’s Trust & RBS and GE Capital Triathlon – for the highly coveted Corporate Sponsorship Award. The Hollis Sponsorship Awards recognise and reward the most creative and effective campaigns to have come out of the sponsorship industry during the last year. Competition has been fierce this year, with entries up
Although I can already hear the grumbles of how Valentine’s Day is just another retail scheme to get our sterling, I happen to love it. And it just so happens that keeping your Valentine happy follows a similar strategy to sponsorship renewals. Getting sponsors can be tricky; however, keeping sponsors should be relatively easy if you follow our Valentines rules: 1. The little things mean a lot. Sponsors should be treated as business partners. You should take a keen interest and really embrace their involvement with your platform. If there are
Ever since Kettering Town became the first English football club to host a sponsor - Kettering Tyres - across their ‘famous’ red and white shirts, in 1976, corporate sponsors have been obsessed with branding. Every sport, from snowboarding to horse riding, is full of brands trying to get the most prominent position on a racer’s helmet or the best placed advertising board on any given sports field around the world. The most pertinent example I can find of such blatant logo
Slingshot Sponsorship and BITE have formed a strategic alliance that will see a union of expertise from two of the biggest prospects in sponsorship and brand management respectively. The innovative partnership will work with brands and rights owners to truly grasp building a brand and then creating commercial opportunities from that foundation. Having launched in the UK in 2010, Slingshot Sponsorship has quickly gained significant market share within the rights owner community working with diverse organisations including
With the London 2012 Olympics fast approaching we are due an influx of experiential campaigns in 2012. With headline sponsors of P&G, Coke and McDonald’s taking the majority of the London 2012 marketing opportunities – both in sponsorship as well as ramped up advertising campaigns, other brands will be engaging in shorter term experiential marketing to capitalise on this once in a lifetime opportunity. Experiential marketing at its basics is a live brand marketing campaign allowing consumers to experience the product through their senses. It occurs in real time and is a two way communication between the brand and consumer -
Autosport, the authority on motorsport, has appointed Slingshot Sponsorship to develop and implement a new sponsorship strategy for the 2012 Autosport Awards. Slingshot is briefed to increase awareness and commercial value for the event through the creation of additional opportunities and sponsorship platforms throughout the year. Rob Aherne, Publisher at Autosport: “We are delighted to be working with Slingshot Sponsorship on the Autosport Awards. They have proven themselves to be a vibrant company with lots of ideas
After a long anticipated year working with the What Car? Car of the Year Awards, the event has happened! Held at the Grosvenor Hotel on Park Lane, the event was a fantastic culmination of the hard work that went into developing and launching the new cars of 2012. With a beautifully dressed room and entertainment from Chris Addison, the event was definitely one to remember. In terms of sponsorship, we managed to increase the sponsorship revenue by 1032% and increased the number of sponsors from two to nine.
Slingshot Sponsorship secure contract renewal with Mencap for 2012 Mencap, the leading UK based charity helping people with a learning disability, has re-appointed Slingshot Sponsorship to continue to develop and implement a new sponsorship strategy across their high-profile events. After an extremely successful year together, the renewal will see a continuation of Slingshot’s work to increase awareness as well as increase the commercial value for the charity through creation of sponsorship opportunities. Slingshot Sponsorship will assist Mencap with consulting and implementation for upcoming events including
Following the mulled wine and too many Quality Street sweets over the Christmas period, I thought it would be important to kick start the year with some predictions on the sponsorship industry for 2012. With so many new things happening this year, it may prove to be a unsettled year for many organisations and difficult for anyone to predict much; however, here are my top 3 predictions: 1. The Olympic Predicament To sponsor or not to sponsor events during the London Olympic Games period
In the ever-busy world of brand marketing, using the strength of brand partnerships to forge new channels and platforms is essential to generating sales, showcasing the brand and in some cases uniting millions. Here are just five of my favourites: 1. Jay-Z & Bing - 'Decoded' With Jay-Z’s autobiography ‘Decoded’ due to be launched in November 2010, the rap mogul teamed up with Microsoft search-engine Bing to stir up some little needed hype. Each of the book’s 320 pages was printed and placed in a different position across 13 major
With an increasing number of platforms available for corporate partnership, the selection process for brands is becoming more complex, with a wide range of factors influencing the allocation of marketing budgets. Therefore when approaching potential partners, it is important for rights holders to ensure that each of the following factors is taken into account: 1. Price The fees asked by the rights holder play a key role in the decision-making process for a sponsor to come on board with a property. The price
The What Car? Car of the Year Awards will become 100% carbon-neutral in January 2012. Continuing its’ partnership with Carbon Neutral Investments (CNI), What Car? has committed to offset the entire carbon footprint of the ceremony. The emissions reductions come from a CNI-supported hydro project in India, which will neutralise all carbon emissions from the event, all travel to the venue, as well as the setting up of the evening. What Car?'s support of the project
Mencap’s Little Noise Sessions sponsored by ASUS and curated by Mencap ambassador Jo Whiley kicked off with a bang last night. Held at iconic church, St John-at-Hackney, the first of six shows saw Elbow headlining last night and, as many tweeps this morning commented, it was indeed epic. With the St John-at-Hackney priest blessing the event, it would have been
Each year, towards the climax of rugby union’s most demanding league, the Aviva Premiership, London Irish Rugby Club host their two biggest games of the season The St. Patrick's and End of Season Parties. Last year with the aid of Slingshot Sponsorship, London Irish implemented a unique strategy with these games applying a three dimensional model that generated new revenue, promoted fan loyalty and increased the reach and exposure of the club. These events saw the introduction of
Having read the recent articles from our most successful Paralympian ever, Baroness Grey-Thompson, I was saddened with how little revenue is generated through sponsorship in women’s sport in the UK. With some very successful elite teams based in the United Kingdom including football, hockey, and netball, I wrongly assumed this would also draw large sponsorship funding to the sport and players. Perhaps I have been tainted. I have always gone out with women who play sport and whether it’s been pretending to understand the rules of netball or be enthralled with a sublime left
What Car? is pleased to announce a new sponsorship agreement with Metro, the World’s largest free newspaper distributed countrywide. Metro are to be Supermini Category Sponsor of the annual motoring Oscars – The What Car? Car of the Year Awards, to be held in London in January 2012. Justin Lovric, Client Planning Manager and Director EcoVelocity, Metro commented: Our sponsorship of the 2011 What Car? Awards provided Metro with a fantastic presence in front of the most important and influential figures in the automotive
Mencap’s Little Noise Sessions, curated by Jo Whiley are today proud to announce Coldplay’s Chris Martin and Jonny Buckland will be headlining on Thursday 24 November, completing the line up for the series of atmospheric gigs. Joining the bill for what will be a night to remember are: Ben Howard, Emile Sande, Michael Kiwanuka and Bebe Black. Tickets go on general release from 7 November with an exclusive presale for subscribers from 4 November. Sure to sell out fast subscribe NOW at www.littlenoisesessions.org.uk Due to unprecedented demand Mencap have also
Jackie Fast managing director of Slingshot Sponsorship has won the Young Entrepreneur of the Year Award at the Camden & Islington Business Awards. The category was open to business owners who have shown exceptional business acumen and achieved consistent business growth since launching. Slingshot Sponsorship delivers and develops long-term brand strategies that engage targeted audiences through sponsorship rights. Integrated and tailored in each approach, Slingshot Sponsorship diversifies across a range of industries with clients based in publishing, sports, entertainment, media and charities. Jackie Fast was absolutely ecstatic to win this award, commenting: It is an absolute pleasure
Monetising social media is a tricky business. Although we are not experts in this (for social media experts, get in touch and we can pass on some recommendations!), we are however experts at sponsorship and utilising sponsorship to reap financial rewards for our clients. These sponsorship tips can be utilised on a number of social media platforms, but more commonly can be found and developed on a blog. Freely available (see Wordpress), blogs can not only drive conversations and showcase expertise, but can also provide the perfect platform to integrate new sponsorship revenues. A great example of integrating sponsorship
With sponsorship budgets continuing to increase year upon year, what advantages does this innovative marketing medium have over those more traditional elements of the advertising mix? Engaging the Consumer With marketing mediums such as advertising and sales promotions becoming ever more saturated, companies need to be extremely creative in their efforts to gain brand exposure – especially in terms of activations and partnerships. Especially with today’s average consumer receiving more information on the products and services available to them at a much higher frequency than ever before, traditional marketing methods are becoming significantly
Slingshot Sponsorship has been shortlisted for three categories at the Camden & Islington Business Awards for their innovative approach regarding the Equifax and Direct Marketing Association UK sponsorship campaign, led by Slingshot’s Managing Director, Jackie Fast. Categories shortlisted include Best Creative Business and Young Entrepreneur of the Year, as well as the People’s Choice Award. Slingshot Sponsorship delivers and develops long-term brand strategies that engage targeted audiences through sponsorshiprights. Integrated and tailored in each approach, Slingshot diversifies across a range of industries with clients based in publishing,
What Car? has signed Thule, the world’s premium leader in sport and utility transportation of car roof racks, bike and car category of the annual motoring Oscars – The What Car? Car of the Year Awards, to be held in January 2012. Andrew Golby What Car? Publishing Director commented: “We are delighted to be working with Thule, who have joined us as a sponsor of the 2012 What Car? Awards. We spend
Mencap’s Little Noise Sessions curated by Mencap ambassador Jo Whiley, will see its first year partnering with new headline sponsor, ASUS – a deal which was secured by Slingshot Sponsorship. Having been dubbed some of the most ‘sought-after tickets in London’ by Clash magazine, the sponsorship is an exciting prospect for Asus customers, with promotions set to include an impressive range of exclusive prizes.
I had the great pleasure of being asked to speak at the very first international sponsorship conference to take place in Oslo, Norway earlier this week – the Nordic Sponsor Summit 2011. With a fantastic speaking line-up including Gerhard Heiberg, Marketing Director IOC, Keld Studahl, Global Marketing Director from Carlsberg and Pasi Lankinen, Business Intelligence Manager from FC Barcelona. For those of you unable to make it, I thought i’d blog some of the take home tips, stats and insight from the conference. My notebook:
Sponsorship is a fantastic way for email marketers to stand out from their competitors. If done strategically, sponsorship can not only generate significant leads, but can also provide a platform to showcase expertise and present client testimonials. In such a small market, sponsorship can be one of the most cost-effective ways to differentiate an email service provider. Sponsorship Options for Email Service Providers There are a number of sponsorship opportunities for ESPs in a range of budgets. From large exhibitions such as Ad:Tech and Marketing Week’s Online Marketing Show to smaller intimate
