Rockstar Energy Drink has been announced as the ‘Offical Energy Drink’ for Snowboxx Festival 2016 with the agreement brokered by Slingshot Sponsorship.
Snowboxx Festival has found a new home in Avoriaz, the heart of the Port du Soleil ski region. The festival is creating something never before seen at winter festivals, its own ‘Snowboxx Village’ in the heart of the town. The village will host a plethora of events, main stage performances, off-the-wall festival features & local food and drink stalls.
The partnership will see Rockstar Energy Drink integrate throughout Snowboxx 2016 having been granted use of use of a range of Snowboxx imagery and assets. This will be further supported by VIP competitions to offer attendees the opportunity to experience Snowboxx 2016 as a true Rockstar.
Gordon Donald, Brand Manager for AG Barr commented “Rockstar Energy Drink has always had a close connection with music and winter action sports so partnering with Snowboxx felt like a perfect and natural fit for our us. The festival has grown each year and the Rockstar team are excited to bring our unique brand of energy and party to Avoriaz!”
Following sell out attendances in the last three events, Snowboxx 2015 featured the likes of Jungle, 2manydjs, Blonde and Eton Messy for a week of music and slopeside activities. Now Snowboxx 2016 is set for an even bigger 2016 lineup with chart topping duo Sigma and double Mobo award winner Stormzy already featured on the bill alongside hip-hop legend Grandmaster Flash.
Aden Levin, Managing Director, Snowboxx remarked “The partnership with Rockstar Energy Drink is really exciting for Snowboxx. The brand embodies the Snowboxx spirit of living life to the full and there is a great crossover between the event attendees and their audience. We look forward to welcoming them to Avoriaz!“.
Final tickets now remaining for Snowboxx 2016 now at http://snowboxx.com/