Charity Challenge appoints Slingshot Sponsorship to boost commercial revenue
Charity Challenge, the charity expedition company behind the Red Nose Kilimanjaro Climb for Comic Relief, is launching its next series of world first expeditions and has appointed Slingshot Sponsorship to manage its commercial rights for the official kick-off to the series – a trek through the Andes Mountains in Peru to the mystical Inca city of Machu Picchu in October 2017.
Slingshot Sponsorship, the award-winning commercialised marketing agency, will handle all commercial rights and partner opportunities, ahead of the 2017 expedition.
Charity Challenge, which has raised almost £50m for numerous worthy causes, is creating an epic challenge with a star-packed group of celebrities to take on the trek to Machu Picchu, a UNESCO World Heritage Site one of the most famous destinations on the globe. At the end of the challenge, under the stars and amongst breath-taking scenery, an intimate concert will be performed by a Global Superstar – who is soon to be revealed.
This will be the first in a series of nationally and internationally produced documentaries that will be shown on various broadcasters with one main aim, to raise life changing funds for a globally recognised charity.
“We’re delighted to have Slingshot Sponsorship join the Charity Challenge team. The entire agency truly understands our unique vision for this series of ground breaking events” said Simon Albert, Managing Director at Charity Challenge. “I’m confident that with Slingshot’s support we can continue to grow our specialist challenge events commercially through partnerships and ensure we maximise the potential to raise vital funds for worthwhile causes.”
Slingshot Sponsorship enhances its clients’ commercial rights by uncovering new value through development and creation of sponsorship assets – supporting an execution that is mutually beneficial as well as sustainable.
“Charity Challenge have an innovative and unique approach to raising much needed funds for global causes,” said Jackie Fast, Founder and Managing Director of Slingshot Sponsorship. “Charity Challenge and Slingshot have a shared interest in creating unique ways of shaking up a traditional fundraising market, so watch this space.”
Commercial opportunities are now available for the 2017 Machu Picchu expedition.