Haymarket Consumer Media appoints Slingshot Sponsorship as exclusive sponsorship agency for What Car? Car of the Year Awards
10th January, 2011
Slingshot Sponsorship, the thriving new sponsorship agency run by Jackie Fast, has recently been appointed as the exclusive sponsorship agency for the popular consumer publication What Car? along with the What Car? Car of the Year Awards published by Haymarket Consumer Media.
The What Car? Car of the Year Awards are the most prestigious awards programme that every manufacturer wants to win. Through a rigorous judging process, winning manufacturers of the What Car? Car of the Year Award can prove the highest standards in their class. With over 900 of the automotive industry leaders in attendance, the upcoming event held on January 13th will be the highlight in the automotive industry’s social calendar.
The What Car? Car of the Year Awards has chosen to work with Slingshot Sponsorship as their exclusive sponsorship agency in order to implement a strategic and sustainable sponsorship programme across this event and publication. The key objective will be to develop a sponsorship programme that is both attractive to brands that are looking to reach the automotive industry as well as initiate sponsorship relationships to build brand awareness of What Car?
Andrew Golby, Publishing Director of What Car? comments, “We’re very pleased to be working with Slingshot Sponsorship. The What Car? Awards are recognised as the automotive equivalent of the Oscars, and our ambition is to take the event to even greater heights. Through strategic sponsorship, we hope to offer an effective marketing opportunity, and share the power of the What Car? brand that winning car makers already enjoy.”
Jackie Fast, Managing Director, Slingshot Sponsorship commented: “For rights owners looking to develop sponsorship programmes that have longevity and growth, strategy and brand engagement are vital. We are looking forward to applying our expertise with rights owners to help What Car? integrate their many assets into a coherent sponsorship opportunity that help fulfil engagement with brands.”
Slingshot Sponsorship will work with the What Car? to create and develop sponsorship opportunities leading up to their event in January 2012.
If you are interested in finding out more information on being involved with the What Car? Car of the Year Awards as a sponsor, please contact Jackie Fast, e: [email protected], t: 0207 420 8217
