Objective
EA Sports, the award winning developer of sport video games, wanted to increase brand awareness and take advantage of every oportunity to showcase their Hub – an interactive structure where you could play unlimited video games from different consoles.
Solution
Already supporters of the popular St. Patrick’s Day Party we worked with EA Sport and their Hub: an interactive structure where people had fun by playing their favourite video games. The Hub were placed directly in the entertainment area within the car park in front of the Madjeski Stadium creating a fantastic live experience for families and children.
People attending the rugby event were able to play with the most amazing EA Sport video games before and after the rugby game.
Results
By Sponsoring London Irish EA Sport were able to promote their video games to a wide public and engage with 35,000+ people that attended London Irish The Big 5 rugby games and the Hub created an amazing live experience.