Objective
As principal partner of UK Athletics, McCain is committed to getting more people, more active, more often. McCain wanted to increase brand awareness for their UKA partnership and take advantage of every opportunity to showcase their Track and Field Roadshow – an inflatable pod that gives families and youngsters the opportunity to try out athletics in a fun way and introduce them to this sport. Local athletics coaches were also on hand if anyone wanted to find out more about athletics clubs in the area.
Solution
Slingshot worked with McCain to help bring the inflatable McCain Track and Field Roadshow experience to The London Irish End of Season Party on April 23rd , which gave youngsters and families attending the rugby match the opportunity to have a go at all of the disciplines and activities on offer in the athletics pod. With the support and encouragement of UKA coaches and 400m hurdler Perri Shakes-Drayton, who won bronze at the European Championships last summer, youngsters got involved with the different elements of athletics including running, jumping, throwing and testing strength and reaction.
Results
Bill Bartlett, Corporate Affairs Director, McCain Foods said:
The London Irish End of Season Party was a great opportunity for McCain to make athletics more accessible to more people. It was the perfect event to show youngsters how fun and diverse the sport can be and with the UKA coaches and top athletes within the Roadshow cheering everyone on, it was a really fun family day out.
By supporting London Irish End of Season Party, McCain Foods was able to engage over 7,000 London Irish supporters.