Brentford Football Club Appoints Slingshot Sponsorship as Exclusive Sponsorship Agency
23rd October, 2012
Brentford Football Club, home of the Bees, has appointed Slingshot Sponsorship as their exclusive sponsorship agency.
Slingshot Sponsorship’s initial objective will be focused on securing partners for the Club’s prime advertising sites and developing opportunities at the new stadium. Slingshot will be working alongside the club not only to acquire new commercial partners but also to create more diverse partnerships for the club as a whole with the aim of enhancing the club’s appeal to a younger audience. The team will be moving to their new stadium at Lionel Road in 2016 and are looking to facilitate new brand relationships in the run up to the move. The new stadium will provide a wealth of opportunities further enhancing the club’s appeal.
Mark Devlin, Chief Executive of Brentford Football Club commented:
The stadium roofs at Griffin Park offer a truly unique advertising or sponsorship opportunity, and we are delighted to appoint Slingshot as our Sponsorship agency. They have a very successful background in creating diverse sponsorship properties which can capitalise on the Brentford brand and our active fan base. Slingshot’s experience and creative skills are exactly what the Club is looking for at this exciting stage of its development.
The team’s ground at Griffin Park in London is directly under the Heathrow flight path and the stadium provides two of the biggest aerial advertising sites in the country which have seen branding in the past from the likes of Qatar Airways, Atari, KLM, EasyJet, Sabena and Ericsson.
Jackie Fast Managing Director of Slingshot Sponsorship commented:
We are thrilled to be working with Brentford Football Club. Slingshot’s partnership with the club is about so much more than sponsorship for the roof and we plan to work alongside the club to create new partnerships and increase Brentford’s appeal to a wider audience. We are delighted that our objectives run parallel to those of the club and are very excited to be part of Brentford FC’s journey into their new stadium and beyond.
Brentford FC’s next game at Griffin Park is Tuesday, October 23rd versus Coventry City.