Cobra to Sponsor 2012 What Car? Awards 28th June, 2011

Cobra, a leader in the provision of security and safety solutions for the automotive industry, has announced that is to once again sponsor the prestigious What Car? Awards. The company will be sponsoring the performance and luxury award categories at next year’s event, to be held at The Grosvenor House Hotel in London on January 12, 2012.

Cobra has over 35 years experience partnering many of the world’s most recognised vehicle manufacturers, developing bespoke solutions for both factory and after market installation on a global level.

Cobra offers a vast number of products and solutions and is at the forefront of electronic and telematics systems technology for the automotive industry.  Cobra’s range includes alarms and immobilisers, parking sensors, in-car communications, entertainment solutions and GPS stolen vehicle tracking systems.

Managing director of Cobra UK, Andrew Smith, said: “With over 35 years experience working at the top level of this industry, we are proud to be teaming up with What Car? to sponsor the performance and luxury categories at the UK motoring Oscars.”


Through its CobraTrak and NavTrak brands, Cobra is the European market leader for Stolen Vehicle Tracking and the only approved supplier to: Audi, Bentley, Ferrari, Infiniti, Lamborghini, Maserati, Mercedes-Benz Trucks, Nissan, Porsche, Renault and Tesla. Cobra offers fully integrated stolen vehicle tracking services across 36 European countries, Russia and South Africa.

“Both award categories keep us front of mind with our existing and potential prestige car manufacturer partners, as a premium supplier of high end safety and security solutions to the automotive industry,” continues Smith.

Cobra also provides a range of telematics solutions to vehicle manufacturers, fleets, logistics providers and insurance companies.

Andrew Golby, What Car? publishing director, said: “We are delighted to be working with Cobra again, who return for a second year. Plans for next year’s event are well underway, and we are excited to have an opportunity to further develop the partnership.”

The What Car? Car of the Year Awards are acknowledged by many as the UK motoring Oscars. The event is the automotive industry’s best-known and most influential awards ceremony and the awards are coveted by car makers both in the UK and overseas. The event is attended by more than 1200 leading industry figureheads alongside many of the most influential motoring correspondents in the UK.

The sponsorship deal was secured by Slingshot Sponsorship.


The What Car? stable includes the long-established magazine,  the award-winning website, What Car? TV, What Car? Mobile and What Car? Video – available online or as a video podcast.

Latest National Readership survey results indicate that 797,000 people read What Car? magazine every month, while  two million consumers consult the What Car? website every month.

What Car? is owned by Haymarket Magazines, the UK’s largest independently owned publishing company with a portfolio of more than 150 titles, ranging from specialist consumer magazines to business titles and customer publications, published via wholly owned subsidiaries, joint ventures and under licence worldwide.


A leader in the provision of security and safety solutions for the automotive industry, Cobra is a Tier One partner to the main European and Asian car, commercial vehicle and motorcycle manufacturers, developing bespoke solutions for both factory and aftermarket installation. The company has a worldwide network of around 40 local commercial partners.

A pioneer of vehicle electronic solutions and at the forefront of vehicle security and safety technology, Cobra has been providing vehicle manufacturers with tried and tested products for line-fit since the 1970s.

Cobra’s products include Cobra Alarms and Immobilisers, Cobra Parking Sensors, CobraTrak Stolen Vehicle Tracking, In-car DVD systems, Rear View Reversing Cameras and Monitors,  Bluetooth® Handsfree Systems, Cruise Control and Speed Limiters.

Cobra provides a range of telematics solutions to fleets, vehicle manufacturers, logistics providers and insurance companies. Cobra already provides the telematics technology for the Coverbox pay as you drive insurance policy, and the Co-Operative is using it to power its Young Driver Insurance.