D&AD on the Hunt for Innovative Brands to Support the Annual Awards Ceremony
14th March, 2013
As the backbone organisation to a trailblazing and innovative industry, D&AD is looking for like-minded brands to join them supporting their prestigious Awards Ceremony in June.
Championing creativity and originality within design and creative communication for over five decades, the annual Awards celebrate the very best work produced from around the world within that year.
Last year saw some of the world’s greatest creative minds such as Sir Jonny Ive, Tony Kaye and Sir John Hegarty gather to celebrate these accomplishments, and to receive their prestigious Pencil’s – still widely regarded as the award to win.
Looking for more than just a logo, D&AD and Slingshot Sponsorship are seeking forward thinking brands to partner on this year’s ceremony, ensuring it remains as the career defining moment for creatives around the world.
Working with Unilever on last year’s White Pencil Award exemplified the success of meaningful and engaging partnerships for D&AD. The Award crowd sourced live campaigns focussing on the promotion of Peace One Day. This resulted in the execution of ground-breaking, and life changing, concepts. The winning entry from Leo Burnett, entitled ‘Recipeace’, is now being rolled out globally in a hope to end violence for a single day – www.recipeace.org.
At D&AD we like to embrace the new and the intriguing. The sponsorship landscape is changing, and we want our partnering brands to create engaging ideas and a meaningful dialogue with our audience. Our support of Doritos ‘King of Ads” and our on-going partnership with Unilever on ‘Creativity For Good’ are both great examples of projects that we’ve loved. We believe in creating significant and stimulating partnerships, not just simply adding a logo onto a poster.
Amanda Moorby, Partnerships Team Director