Driving the Future of the Sponsorship Industry – ESA Appoints one of its Youngest ever Board Directors
29th May, 2013
Jackie Fast, Managing Director, Slingshot Sponsorship, was announced this morning as one of the youngest ever individuals to be elected as a Board Director of the European Sponsorship Association. Jackie will now sit alongside fourteen other Directors; setting the standard for the sponsorship industry for coming years.
In the wake of the success of this year’s ESA Sponsorship Summit, which addressed significant shifts within the industry, ESA is set to further develop itself alongside its new Board Directors. Jackie’s appointment highlights ESA’s continued drive to enhance the industry – seeking to challenge the ethos and make significant contribition to its progression.
ESA was formed ten years ago with the premise to unify, strengthen and advance the business of sponsorship throughout Europe. The industry itself, once predominantly focused upon sport and large corporates, has profoundly shifted in this time. The body’s appointment of Jackie Fast to the Board conveys its recognition of the changing market, and the need for the industry to adapt with it – further promoting its role to inspire and innovate.
With the sponsorship industry worth €26.5 billion, the European Sponsorship Association will have a vital role in its growth and development into the future. The key issues identified by ESA include:
- Proving Sponsorship’s Business Value
- Providing value to members
- Creating stronger links with brands and rights holders
- Technology – the way in which sponsorship can best icnorporate its benefits
Jackie commented, “It is an honour to have been elected to the Board of ESA. I have admired ESA as an organisation since its creation; to have the opportunity to develop and contribute to its decision making process is a humbling prospect for me. I am looking forward to really developing ESA into a body that is not only vital and leading the entire sponsorship industry, but reflective and influential in the marketing industry.”
At the age of only 29, Jackie is forging a path for aspiring young sponsorship professionals to follow.