Objective
The London Irish Rugby Club has a loyal fan base; however, they wanted to increase and sustain a higher attendance throughout the entire season. The most successful game and event, the St. Patrick’s Party, annually attracts a record breaking number of spectators. Based on this concept, London Irish expanded the idea to an additional 4 games – creating a series of 5 events (The Big 5) with live entertainment and family activities for fans before kick off.
Slingshot Sponsorship was tasked with helping London Irish develop and optimise this opportunity – creating sponsorship and brand partnerships to reduce the additional event expenditure that would have been required to put the event series together.
Solution
Through a range of unique sponsorship programmes we secured a number of high profile brands to support the London Irish Big 5, dependent on assets contributed.
Support from brands included:
- Sponsorship
- Communication/promotional partnerships
- Experiential activation and activities
- Competitions & prizes
Results
The London Irish Big 5 has attracted a crowd of 100,000+ across all five events, with fantastic feedback from the London Irish fans.
Brands we secured and optimised included:
- Hilton Hotels (view case study)
- Equifax
- McCain Foods (view case study)
- EA Sports (view case study)
- Grosvenor Casinos
- Global Action Plan (view case study)
More information:
www.london-irish.com/Big5.ink