Monster Energy Partners With Outlook Festival 2013
24th July, 2013
Monster Energy has partnered with Outlook as the festival’s ‘Official Energy Partner’. With Monster launching in Outlook’s homeland (Croatia) this Summer, the US energy drink has incorporated the bass-music festival into its portfolio of live music events to launch a number of regional and international activations. This will include on-pack promotions and online competitions in the build-up to the event across 12 international markets; sampling at the four-day festival itself; and exclusive video content to be released once the festival finishes in September.
Mark Mylam, Account Manager for Outlook & Dimensions Festivals at Slingshot, commented:
We’re delighted that Monster has teamed up with Outlook Festival 2013. The heavy, ‘live-fast’ attitude the Monster brand represents ties-in perfectly with Outlook’s young and passionate demographic, paving the way for some really unique activation over the next three months. The fact that Outlook is Monster’s sole music property as it launches in Croatia, illustrates how highly regarded the festival is regionally, while the global competitions being run through Monster’s Facebook page show its global appeal.
We can’t wait to see the Monster team along the Adriatic Coast in September!
This deal was brokered by Slingshot Sponsorship.