Equifax 12th November, 2015

Slingshot Sponsorship helped Equifax increase brand awareness among a highly niche target audience by 29% significantly driving sales.

Equifax wanted to target prime users and suppliers of data, where data was the most important factor in the success of the business. The Direct Marketing Association (DMA) was approached as having a highly niche audience of senior marketing professionals from which we exclusively partnered to create a number of insight led events including conferences, industry leading research, the Bsi Standard Dataseal, and the DMA Awards. At the end of the two year term, Equifax increased brand awareness by 29% with a total of 72% of all members being aware of Equifax’s data services which has led to a significant increase in sales to this sector.

Majestic Athletic 12th November, 2015

With no awareness or social site in the UK, Slingshot Sponsorship developed a robust social media strategy around the brand’s sponsorship of Outlook Festival.

Although a big player in the United States, Majestic Athletic had little recognition in the UK; they chose Outlook Festival to connect with their target audience. Slingshot Sponsorship worked with Majestic’s creative team to design a five month strategy in the build-up to Outlook Festival that focused on creating content to launch the company’s Facebook page on this side of the pond. From Outlook-themed competitions and exclusive photoshoots with affiliated artists, to bespoke Outlook Festival x Majestic playlists and imagery shot at the festival, a strong connection was built between Outlook Festival’s loyal audience and the American sportswear brand, leading to a 900% increase in Facebook followers within five months of launching.

Marks & Spencer 12th November, 2015

Marks & Spencer reached millions of older people who were currently not online – helping combat digital exclusion in addition to trialing their new Browse & Order units.

With many retailer’s strategies encouraging online purchasing, Marks & Spencer have had to think creatively in order to overcome the fact that many of their key customers do not even have an email account.  Working with Slingshot Sponsorship, M&S secured the retail sponsorship with Spring Online, the nation’s relatively unknown digital exclusion campaign.  Through this partnership, they were able to utilise these core networks and their key demographic with a very limited budget helping to launch their Browse & Order hubs across the nation for the first time ever.

McCain Foods 12th November, 2015

Slingshot Sponsorship worked with McCain Foods to support their commitment to get more people, more active, more often. 

As principal partner of UK Athletics, McCain wanted to take advantage of every opportunity to showcase their Track and Field Roadshow – an inflatable pod that gives families and youngsters the opportunity to try out athletics in a fun way and introduce them to this sport.

Slingshot worked with McCain to help bring the inflatable McCain Track and Field Roadshow experience to The London Irish End of Season Party giving youngsters and families attending the rugby match the opportunity to have a go at all of the disciplines and activities on offer in the athletics pod. With the support and encouragement of UKA coaches and 400m hurdler Perri Shakes-Drayton, who won bronze at the European Championships last summer, youngsters got involved with the different elements of athletics including running, jumping, throwing and testing strength and reaction.  By supporting London Irish End of Season Party, McCain Foods was able to engage over 7,000 London Irish supporters and engaged with over 20,000 online.

Toshiba 12th November, 2015

With little presence in the music world, Slingshot Sponsorship worked with Toshiba’s marketing team to develop a unique and targeted campaign around Mencap’s Little Noise Sessions.

Slingshot Sponsorship developed a comprehensive strategy that promoted Toshiba’s music and CSR credentials culminating with extensive activation at the six day music event boasting international artists in London. Through the staggered release of unique content from Little Noise Sessions artists (Coldplay, Gary Barlow, Ed Sheeran, Jesse J, The Maccabees, Emeli Sande, Olly Murs, etc); promoted Facebook competitions around music; and a joint-promotion with Spotify, Toshiba firmly positioned itself as a respected player in the music industry. As a result, Toshiba doubled their Facebook following during the three month campaign, while also showcasing their support and raising much needed funding for the leading UK charity.

New Era at Outlook & Dimensions Festivals 12th November, 2015

New Era thrilled by 2014 results – expanded their initial exclusive sponsorship of Outlook Festival to incorporate Dimensions Festival with Slingshot Sponsorship.

Back for more after a successful entry into the European festival circuit with 2014’s Outlook Festival, New Era significantly increased their involvement by incorporating activation and further merchandise collaboration with both Dimensions & Outlook Festival in 2015 – producing 5 exclusive hat designs sold onsite.

Utilising exclusive assets developed as part of a tailored strategy, New Era gifted a number of their key artists which was further amplified across a number of social and digital channels.

Urbanears 12th November, 2015

Technology was a key driver to the development and creation of The Knowledge Arena and headphones were no exception. 

Urbanears utilised sponsorship with both Dimensions and Outlook Festivals exclusively, supporting their wider social aims during the busy festival season – enabling them to differentiate amongst their key competitors.  With interest in The Knowledge Arena amongst music tastemakers growing, it was vital that all Knowledge Arena partners could deliver on sound quality as well as curate an authentic story with attendees.  By becoming the Exclusive Headphone Sponsor of both festivals, Urbanears were able to tap into this audience both during and post festival through a series of curated online content shared through the festival and brand’s social channels and amplified by Media Partners.