Archives: Portfolios


Majestic Athletic 2015 12th November, 2015

Building on the success of the previous year’s Outlook Festival sponsorship, Slingshot took Majestic’s campaign to a whole new level.

With 2014’s Outlook Festival activation surpassing Majestic’s goals of increasing brand awareness among lifestyle influencers, and jumpstarting their European social media platform, the brand took to the stage again – this time bigger and better than ever.

For the 2015 festival, Majestic took over as the official merchandise partner, generating revenue to support their sponsorship efforts. In addition to supplying the official festival merchandise, the brand collaborated with Outlook to create exclusive merchandise for selected artists. This year saw over 800 artists gifted with Majestic apparel leading to a high incidence of back-stage; on-stage and social media impressions.



Native Instruments 12th November, 2015

Having recently launched the new format for music Stems, Native Instruments wanted to support this launch by curating a content series supporting their vision for the future of the music industry.

Offering a diverse overview of the creative processes, the Knowledge Arena gave a wholly unique and engaging platform for Native Instruments to engage directly with artists, consumers, and music industry leaders to support their launch of Stems.

The activation included a content series of workshops onsite in partnership with CDR in order to create the desired strategic shift. As part of the sponsorship, the social strategy resulted in #nativesessions becoming one of the highest engaged hashtags across both festival’s activity.



Network Q 12th November, 2015

Slingshot Sponsorship brokered a partnership between Network Q and the National Rally in motorsports to celebrate their 25th anniversary, helping them create the ultimate birthday party by recreating the nostalgia of the Network Q Rally from 2002.

With a network of automotive dealers across the UK, Network Q faced the challenge of engaging this diverse client network with an activity which would fit with the brand image, capture the interest of the dealers and tip a hat to the history of Network Q.

Working collaboratively, Slingshot Sponsorship created Network Q’s sponsorship of the Wales Rally GB National Rally – hosting a weekend of bespoke hospitality, capturing nostalgic moments and engaging with over 146 dealers and principals in a birthday party to remember.



Snowboxx 12th November, 2015

Following Slingshot’s reputation in building proven sponsorship platforms and events within the music arena Snowboxx enlisted Slingshot to help create viable sponsorship platform to increase revenue and grow the festival.

Using the expertise from both inside the music industry and across the other verticals within the agency Slingshot developed a strategy to differentiate the festival from the key competitors and ensure sponsorship delivered on the wider aims of the festival.

As a direct result of this Snowboxx secured three sponsors to the festival in a matter of months, followed by the delivery of the largest sponsor to date – Rockstar Energy Drink. Due to this the event has grown by over 13% in one year, resulting in the move to a new location and increased opportunity for sponsor integration and over 70% increase in sponsor revenue.



Rockstar Energy Drinks 12th November, 2015

Rockstar approached Slingshot Sponsorship to support their launch of a new drink line in addition to unique assets that would help propel a POS and on-pack promotion.

Utilising the Rockstar brand message and following a review of other brand aims, Slingshot Sponsorship brokered the sponsorship between Snowboxx and Rockstar. Rockstar Energy Drink has natural affinity to both music and winter action sports and with Snowboxx offering the ultimate in activity and access the fit was ideal.

Slingshot created a marketing campaign with Rockstar which supported the aims of Snowboxx, including point of sale across key UK retailers. In addition Rockstar were able to curate the ultimate event at Snowboxx for consumers and key accounts alike including onstage access and adrenaline pumping activities encapsulating the brand message.



Snozone 12th November, 2015

Slingshot Sponsorship was engaged to develop the first sponsorship strategy for Snozone – a leading winter sport and leisure destination in the UK with two renown venues in Milton Keynes and Castleford

Having previously engaged with a number of relationships within snow sports, Snozone wanted to explore the potential of wider partnerships across both of their sites throughout the entire year.  The sponsorship strategy integrated a number of unique assets which provide a number of key brands the opportunity to build an authentic relationship with this niche audience all year long.  These opportunities include naming rights across both venues, unique corporate events, product launches, and venue takeovers for sampling and activation.



Hyundai 12th November, 2015

A key team within the World Rally Championship, Hyundai were interested in exploiting this association within the UK market and connect audiences through experience.

Working with Hyundai, Slingshot Sponsorship brokered the partnership with the largest motorsport event in the UK – Wales Rally GB. As Official Car Partner of Wales Rally GB, Hyundai vehicles became the spectator facing vehicle at the event with presence in all marketing communications and media activity utilised across 825 miles over the 4 day event. In addition, Slingshot worked with Hyundai to effectively leverage the onsite rights co-ordinating international internal teams to create a Hyundai Spectator Experience Zone located within the fan park where consumers can interact with a range of activities including virtual reality and photo pods to testing new models of the vehicles.



Shell 12th November, 2015

As a key supporter of motor sport across the globe, Shell were interested in creating an engaging presence within the World Rally Championship. Slingshot Sponsorship successfully secured the sponsorship as the Official Fuel and Lubricants partner of Wales Rally GB to access these exclusive rights.

Utilising a unique set of exclusive assets, Slingshot worked with Shell to leverage the partnership with both Wales Rally GB and the Hyundai Motorsport Team. With present across all Wales Rally GB marketing communications and utilising the guest programme with the event Shell were able to engage with key figures from across the business to business sector. This was in addition to the engaging consumer activation across the site where spectators were able to experience virtual reality with Shell and on the road with the Hyundai Motorsport Team onsite at Shell petrol stations to surprise customers helping them fuel up, test lubricants and ensure their cars are in optimum condition.



Olympia London 12th November, 2015

Slingshot Sponsorship worked with Olympia London to develop their first sponsorship strategy and a robust tailored valuation, helping them to understand their true commercial potential through brand engagement with the venue’s significant footfall, world-class events, and unique assets.

Since opening its doors to the public in 1886, Olympia London has created a brand synonymous with quality and class, whilst still being the UK’s most prestigious venue. The Grade 2 listed building, ideally situated in the heart of London, attracts almost 2m visitors a year.

Slingshot Sponsorship worked with Olympia to create a number of viable commercial propositions for brands that shared the same core values of the organisation, whilst also being able to add significant value to the customer experience for 200+ events annually.


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