Slingshot heads to India
7th April, 2016
Slingshot Sponsorship are heading to India later this month to work with IDBI Federal Life Insurance, one of India’s fastest growing life insurance companies.
Slingshot’s remit is to help build sponsorship strategy into the marketing team at IDBI Federal and support the team in their role to maximise the potential of their current and any future sponsorship investments.
Karthik Raman, Chief Marketing Officer, IDBI Federal Life Insurance, said:
“As a growing organisation operating in a highly competitive marketplace, it’s important for us to have a differentiated marketing approach. In the last couple of months we have taken important steps to boost our brand building efforts using sponsorships and experiential marketing initiatives. We’re eager to work with Jackie and the team at Slingshot to help us to further derive the long term value of our brand and brand associations. We know that bringing practical implementation solutions to our sponsorships will result in increased benefits to our customers which we’re always striving to deliver.”
Jackie Fast, MD of Slingshot explains; “We’re looking forward to working with IDBI Federal and helping them leverage their sponsorship assets further than typical logo badging. It’s also very exciting for us to be working with firms in India as expanding our client portfolio within the World’s largest democracy is a central element to our global growth strategy.”