Slingshot Sponsorship Partner with Scandinavian-based BITE Agency
23rd January, 2012
Slingshot Sponsorship and BITE have formed a strategic alliance that will see a union of expertise from two of the biggest prospects in sponsorship and brand management respectively. The innovative partnership will work with brands and rights owners to truly grasp building a brand and then creating commercial opportunities from that foundation.
Having launched in the UK in 2010, Slingshot Sponsorship has quickly gained significant market share within the rights owner community working with diverse organisations including Haymarket Consumer Media, Mencap, and the London Irish Rugby Club. Unlike other sponsorship agencies, Slingshot helps organisations build up their assets in order to become viable marketing platforms for brands. As such, branding and brand identity is vital to ensure success with creating a sustainable sponsorship programme.
Based in Scandinavia, specifically Oslo, Norway, BITE is a newly formed team of international brand innovators, facilitating strategic brand activation through non-traditional methods. By working together, both agencies will be able to follow their customers through their brand building and exploitation journey and help them realise their full commercial potential. The ability to also access two unique markets will provide Slingshot/BITE clients with data that has not been available previously.
Jackie Fast, managing director of Slingshot Sponsorship commented:
This is such an exciting development and a natural progression on what we do. By ensuring we have experts identifying and developing the core brand proposition, we will be able to help our clients become more successful when integrating commercial opportunities. This has been a gap within our current clients marketing mix and so we are delighted to be able to fill this gap.
Robert D B Leinders-Krog, managing director of BITE commented:
In recent years we have clearly seen a major shift in the international marketing and brand sphere, with companies and organizations needing to holistically approach their marketing and branding strategies. This unique partnership will ensure our clients competitive advantage internationally with a profound base in concrete brand strategy and in-depth commercial exploitation. Our international approach combines European expertise with renowned Scandinavian innovation practices and will give our clients unique platforms of activation. We are very excited!
The partnership will enable clients to reap the benefits of a single agency who can manage the entire journey of brand strategy, activation and commercialisation from a completely unique market position. That both companies are experts in their own field guarantees clients are provided with a tailor-made service, comprising the best from sponsorship and brand-management.