The What Car? Awards – a Sponsorship Agency Perspective
13th January, 2012
After a long anticipated year working with the What Car? Car of the Year Awards, the event has happened!
Held at the Grosvenor Hotel on Park Lane, the event was a fantastic culmination of the hard work that went into developing and launching the new cars of 2012. With a beautifully dressed room and entertainment from Chris Addison, the event was definitely one to remember.
In terms of sponsorship, we managed to increase the sponsorship revenue by 1032% and increased the number of sponsors from two to nine. To find out more on the strategy employed please visit our case study here.
2012 sponsors that were involved included Hankook, TRACKER, Metro, Mondial Assistance, Green Flag, Cobra, Thule, CNI, and Warranty Direct. For more information on this year’s sponsors please click here. For a full list of the What Car? 2012 winning manufacturers please click here.
If you missed it, we thought the Twitter action summed it up nicely:
And of course, no awards blog post would be complete without photos from the Photo Booth sponsored by Associate Sponsor TRACKER. Here is the Slingshot Team in action: