What Car? announces Mondial Assistance UK as sponsor of the Executive Category at UK motoring Oscars 2nd June, 2011

What Car? has signed Mondial Assistance in the UK, a leading provider of bespoke customer care solutions to the motor industry, , as the sponsor of the executive category at the What Car? Car of the Year Awards – regarded by many people as the UK motor industry’s equivalent of the Oscars – which are next due to be held in January 2012.

Andrew Golby, What Car? publishing director, said: “We are delighted to be working with Mondial Assistance here in the UK. It’s a great opportunity for both brands and we’ll be working very hard to make the 2012 event the best we have ever had. The event will enjoy an extensive publicity campaign, aimed at both the industry and the car buying public, and we will work closely with Mondial to ensure a truly successful partnership.”

Lee Taylor, automotive sales director for Mondial Assistance UK, said: “As a provider of premium after sales solutions for prestige manufacturers, supporting the executive car award gives us the opportunity to celebrate excellence in luxury motoring.  The What Car? Awards evening is always a highlight in the motor industry calendar and 2012 will be no exception.”

The benefits of the sponsorship deal include alignment with the most authoritative and trusted brand in motoring and brand positioning and awareness to an audience of key influencers from the motoring industry.

The event is the automotive industry’s best-known and most influential awards ceremony and the awards are coveted by car makers both in the UK and overseas.  The event is attended by more than 1200 leading industry figureheads alongside many of the most influential motoring correspondents in the UK.

The next event is to be held at the Grosvenor House Hotel in London on January 12, 2012, with top-class entertainment yet to be announced.  Previous headline acts have included Jonathan Ross, Jimmy Carr, Al Murray and Jo Brand.

This sponsorship was secured by Slingshot Sponsorship.


The What Car? stable includes the long-established magazine,  the award-winning website whatcar.com, What Car? TV, What Car? Mobile and What Car? Video – available online or as a video podcast.

Latest National Readership survey results indicate that 797,000 people read What Car? magazine every month, while  two million consumers consult the What Car? website every month.

What Car? is owned by Haymarket Magazines, the UK’s largest independently owned publishing company with a portfolio of more than 150 titles, ranging from specialist consumer magazines to business titles and customer publications, published via wholly owned subsidiaries, joint ventures and under licence worldwide.

Mondial Assistance UK – A member of Allianz Global Assistance

In 2010, Mondial Assistance began its transition to become Allianz Global Assistance, which is the international leader in assistance, travel insurance and health, life & home care services.  Today, Allianz Global Assistance counts more than 10 783 employees who speak 40 different languages and work throughout the world with a network of 400,000 service providers and 180 correspondents.  250 million people, or 4% of the world’s total population, benefit from its services, which are provided on all five continents.  Mondial Assistance in the UK is to become Allianz Global Assistance by the end of 2012.

For further press information please contact:

Margot Tomkinson-Smith, Justine Hoadley or Jen Staniforth


Tel: 020 8977 9132 or email [email protected]