Author: Alice Tilley

Slingshot Sponsorship secures Dailymotion as Official Media Partner for both Outlook and Dimension Festivals 3rd July, 2015

Slingshot Sponsorship has signed Dailymotion as Official Media Partner for Outlook Festival and Dimensions Festival.

This is a partnership with vast potential. The two festivals, Outlook (2-6 September) and Dimensions (26-30 August) feature performances from hundreds of artists across multiple stages located in diverse settings including a moat, a Roman amphitheatre and numerous boat parties, which sets the scene for some unique content, not only for people unable to attend the festivals, but also for festivalgoers to share during and after the festivals.

Dailymotion is one of the world’s biggest video platforms, and the most popular European site – across all categories – in the world according to comScore. The partnership will include a significant live stream element, in addition to seeded video content than the entire year.

Marc Eychenne, VP of Dailymotion, said:

“We are delighted to be working with Outlook and Dimensions. For years, we have been working with music festivals to develop their online reach through livestreaming or more short form content. Last year’s Dimensions opening concert with Caribou was a massive success on our platform and that’s why we’re excited to further develop a working relationship. Both festivals will bring great music experiences to our audience and attract new viewers to Dailymotion.”

Jackie Fast, MD, Slingshot Sponsorship, said:

“Outlook & Dimensions Festivals are truly unique and amass a huge following worldwide. The partnership with Dailymotion not only supports this audience growth, but provides both festivals the opportunity to continually engage with their artists, advocates, and fans outside of the attendance of the festivals themselves.”

Join Our Webinar – we’ll teach you how to get the right sponsorship 19th June, 2015

At Slingshot Sponsorship we’ve already helped dozens of companies find the right commercial partners. Whether it’s to help them grow, reach a bigger audience, or simply make a project a success, there’s one common theme: we find clients the right, long-term partners.

At the root of it, that’s what Slingshot Sponsorship does differently.

To get there, our clients normally go through our intensive Bootcamp. But we want more businesses and individuals to benefit from the Slingshot approach.

So, working with our friends at Monkfeet, we’re launching our first webinar.

Looking from the perspectives of both attracting and proposing sponsorship, we’ll take you through:

Tricks and tips for making the most of sponsorship opportunities
How to form valuable marketing and marketing partnerships
Understanding your proposition
How to write a sponsorship proposal
How to navigate the sponsorship sales process

This 55-minute online course might be the best £25 you’ll ever spend. Book now!

We’re also hosting in-person, in-depth sponsorship workshops at Monkfeet: take a look at our courses.

Snozone appoints Slingshot Sponsorship to reinvent its commercial strategy 12th June, 2015

Snozone, the indoor Snowsports destination and unique training ground for skiing and snowboarding has announced the appointment of Slingshot Sponsorship as its commercial partner to recruit fresh, like-minded brand partners across events, sponsorship and hospitality.

Slingshot Sponsorship will work with Snozone to evolve their commercial strategy reflecting Snozone’s brand values and vision.

Elena Kale, Snozone’s Group Commercial manager said:

‘We are delighted to have Slingshot on board as our commercial partner. We’re convinced Slingshot will add to the continued success of growing our brand and taking us into new markets, inspiring a whole new audience for whom Snowsports can be their sport of choice.

We’re open 364 day a year and we believe Snowsports should be accessible to everyone regardless of their ability- all year round– and not just seen as a seasonal activity. We are firmly committed to position Snowsports as truly a sport for all.’

Jackie Fast, MD at Slingshot Sponsorship, said:

“Snozone is an exciting property in the market and illustrates how more organisations are utilising sponsorship to not only increase their bottom line, but also how partnerships can be facilitated across a business to amplify other core business activities. We can’t wait to start developing these types of partnerships across the business.”

How Fashion Can Truly Embrace the Digital Age through Sponsorship 13th January, 2015

Developments in technology have provided the fashion world with an opportunity to increase sales with the capability to now target consumers in the palms of their hands. Collaborations between businesses as diverse as Burberry and Twitter demonstrate the extent to which fashion labels are utilising technology to drive sales and communicate brand values, which promises to increase creativity and innovation within this industry farther than ever been made possible previously.

Our top 3 fashion-tech fusions:

1. Google+ x Topshop

Topshop’s Unique AW13 show was one of the most innovative fashion shows to date. The collaboration with Google+ made the show an experience shared and enjoyed by a much wider audience, virtually placing them on the front row – proving that as long as you’ve got the internet you can access all areas without having to leave the house. The show was characterised through the way in which it was marketed, involving a wide audience through digitalising every aspect of a traditional fashion show. Consumers were able to buy any item from a model’s outfit right down to the nail polish. As well as being able to start online discussions with buyers, designers and editors using the Google Hangouts helping to drive revenue of products, the collaboration drove a significant amount of consumer engagement for both partners involved following the show.

2. Vodafone x Richard Nicoll

For the Spring/Summer and Autumn/Winter ’12 fashion weeks, Richard Nicoll was sponsored by Vodafone to bring functionality to fashion and allow Vodafone to support British design, whilst targeting an industry with high digital activity. The collaboration produced a truly pioneering fashion product – a luxurious designer handbag that charges your phone – perfect for people on the go! This was a product the fashion industry had not seen previously and having only launched in 2012, it was ahead of its time. Nicoll and Vodafone created something which had a sense of necessity, making consumers question design as well as design collaboration with technology – inspiring other designers to follow suit.

3. Twitter x Burberry

Twitter began its venture into e-commerce with the addition of a ‘buy button’, a simple, accessible feature that could increase sales by enabling users to immediately buy an item directly from a firm’s tweet. This tool both diversifies and increases Twitter’s revenue streams by becoming a platform and conduit for online shopping. Burberry recognised Twitter’s potential and became the first to utilise this feature at its Autumn/Winter ’13 show, allowing consumers to simply touch the icon and have the desired product delivered straight to the billing address set up on their Twitter account. The collaboration of Burberry and Twitter was an experiment for both businesses and sets an example for other brands to consider how to maximise the potential of online networks to drive sales.

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