Author: Alice Tilley


Slingshot Sponsorship’s Very Own Jackie Fast Has Been Shortlisted For Small Business Entrepreneur Of The Year 26th October, 2015

Slingshot Sponsorship’s MD Jackie Fast has been shortlisted for a GB Entrepreneur Award after she was recognised at last year’s event for her success and achievements within the sponsorship industry.

Having started the company from her bedroom 5 years ago, Jackie has rapidly grown the agency to open three international offices, working with the world’s biggest clients. By focussing on a diverse clientele base, Jackie is pioneering the current development of sponsorship.

The Great British Entrepreneur Awards is the benchmark for entrepreneurial success, designed to celebrate the contribution of entrepreneurs to the UK economy. The awards seek to acknowledge and honour the individual, not the business, and in Jackie’s case; her hard work, creativity and energy she has drove into the creation of Slingshot Sponsorship.

Jackie stated; “I am delighted to be nominated for this award. The event itself celebrates entrepreneurship in the UK, which I am particularly proud to be associated with.”

The entrepreneur who wins Small Business Entrepreneur of the Year will have examples that show their resilience and fortitude in overcoming obstacles and difficulties to ensure a secure and growing success.

The GB Entrepreneur Awards will take place on 25th November at The Ballroom, Southbank.


Slingshot Sponsorship Shortlisted For Three ESA Excellence Awards 23rd October, 2015

Slingshot Sponsorship is delighted to announce that they have made the shortlist in the ESA Excellence Awards not just once, but three times. Against fierce competition with a significant increase in award entries this year, Slingshot have been shortlisted within the B2B Activation Award for their work in securing Hill Dickinson as a sponsor for GB Taekwondo, focussed on reinvigorating staff and driving revenue within law. As a reflection of their strong work with commercialising rights holders, they have been shortlisted for a further two entries within the Rights Holders Achievement Award for their work with the What Car Awards and Wales Rally GB.

Jackie Fast, Managing Director, Slingshot Sponsorship said: “We are absolutely thrilled to be shortlisted three times this year.  It’s a reflection of a lot of hard work within the agency as well as a lot of confidence from the clients we have been working with over the past couple of years.  It’s also an honor to be shortlisted against some great agencies and campaigns.  We are really looking forward to the event!”

The ESA Excellence Awards reward exceptional work created by sponsorship professionals across all of Europe and across a wide spectrum of sectors. These include sport, media, entertainment, culture, community and corporate responsibility. This year ESA has introduced a host of new categories to keep pace with the evolving way in which sponsorships are being used by marketers.

To book tickets for the Awards ceremony on Thursday 11 February, 2016, at Café de Paris, London, visit http://sponsorship.org/awards/ceremony/ .


Forbes Speaks to Slingshot Sponsorship MD Jackie Fast on her mission in the industry 22nd October, 2015

Forbes recently caught up with Slingshot Sponsorship’s MD Jackie Fast to discuss her journey through the sponsorship industry to date.  Insight on how to break into the sponsorship industry, what drives entrepreneurs, and how changing the model has helped to drive Slingshot’s client successes.

Read the full article on Forbes here.


Slingshot Sponsorship’s MD Jackie Fast Expands Training Sessions to Singapore 22nd September, 2015

Slingshot Sponsorship’s MD Jackie Fast will be presenting a two day training course in Singapore on November 30th and December 1st with Marcus Evans. This is a unique chance to hear from one of the industry’s leading experts on how to successfully secure sponsorship in today’s landscape. Slingshot Sponsorship’s aim is to help you grow your company through sponsorship programs that create priceless opportunities to consumers and incorporate motivating factors to drive brands investing in sponsorship.

With the increase of digital and technology, a seismic shift has been created in the way consumers engage in the world around them – and this has a significant impact on brands and how brands utilise sponsorship to engage with their target audiences. Industry challenges can be addressed and deals done with a better understanding of sponsorship effectiveness than ever before.

Slingshot Sponsorship has successfully been a driving force within this new framework of sponsorship and this two day course will outline why traditional sponsorship practices no longer work in today’s industry. Slingshot will help you discover ground-breaking partnerships big or small, noble or novel, which are punching above their weight and measurably building businesses, brands and communities.

Key takeaways from the event will include:

  1. The New Benchmark: Why Are You Playing By Old Rules?
  2. Meaningful Marketing Mix: The New Heart of Corporation or Non-Profit Partnership
  3. Finding the Right Fit for Sponsorship: The Right Property to Maximise your Sponsorship Investment
  4. Captivating Ways to Create Values in Sponsorship
  5. Sponsorship Sales Contribution: Dynamically Embrace Reliable Results

Jackie Fast commented, “I am extremely thrilled to be coming to Singapore to present our agency’s framework for sustainable sponsorship for both rights holders and brands.  With an office in Singapore, we can help provide further support for our delegates in the long term so I am delighted to be able engage with the Singapore sponsorship industry.”

Be a part with other forward-thinking leaders to find new and emerging practices, insights and anecdotal sharing for succeeding in an industry where the only certainty is change.

To book your place please click here. 

 


Slingshot Sponsorship Shortlisted for Most Effective Sponsorship Activation 15th September, 2015

Slingshot Sponsorship has been shortlisted for the Most Effective Sponsorship Activation for their work with Ableton and the Knowledge Arena at Outlook Festival 2014 in the Field Marketing and Brand Experience Awards.  The category nominates those brand campaigns that were exceptional in any sector and the shortlist ranged from sport, music and B2B sponsorship activations.

Ableton is a Berlin-based music software company that produces and distributes the production of products and software controllers.  As the sponsor of the first ever Knowledge Arena at Outlook Festival, Ableton created a Show & Play Zone which was supported through significant artist content including round table discussions, forums, panels and a number of workshops.  This integration has provided a new stream of content for the festival, while providing unrivaled customer experience.

To watch the entry video click here.

This category was highly competitive with some of Europe’s leading sponsorship agencies such as Frukt Communications, Synergy Sponsorship and Wasserman Experience also being shortlisted.  To see the full list of shortlisted entries at the Field Marketing and Brand Experience Awards click here.

The winners will be announced at an Awards Ceremony held at The Troxy in London on October 22nd, 2015.

 


World Taekwondo Grand Prix Secures Laing O’Rourke As Schools Partner 11th August, 2015

Laing O’Rourke has been announced as the ‘Schools Partner’ for the upcoming World Taekwondo Grand Prix with the agreement brokered by Slingshot Sponsorship. The event will see the Olympic, World and European gold medal winning GB Taekwondo in action within their home city of Manchester. Following involvement in the 2014 World Taekwondo Grand Prix, Laing O’Rourke have committed to a wider involvement for the 2015 event.

 
The partnership will see Laing O’Rourke integrate throughout the events school’s outreach programme in Manchester, culminating with activity at the World Taekwondo Grand Prix, 16-18th October held at the Manchester Regional Arena.

 
Tom Higgins, Business Leader for Laing O’Rourke Construction in the North of England, commented “Laing O’Rourke’s role as the Schools Partner of the World Taekwondo Grand Prix will enhance the work we already do with schools and communities across Manchester. We know sport plays an important role in helping to inspire young people, driving motivation, team work and aspiration – all qualities that are also important to our industry. We’re looking forward to continuing our relationship with GB Taekwondo and bringing some unique and interesting opportunities to young people in the city.”

 
As the Schools Partner, Laing O’Rourke staff & GB Taekwondo athletes will be visiting schools in the East Manchester area in the lead up to the World Taekwondo Grand Prix, to drive awareness of the skills and qualities needed to succeed as both students and members of the community. Over 1,000 local school children will also attend the event and cheer on Great Britain’s Olympic hopefuls as they look to secure qualification for Rio 2016.

 
Steve Flynn, Operations Director, GB Taekwondo remarked “We are delighted to welcome Laing O’Rourke once again as the Schools Partner for the World Taekwondo Grand Prix. They have been supportive of our schools initiative previously and have been instrumental in providing young people from across the city with the opportunity to enjoy world class sport on their doorstep.”


Wales Rally GB Powers Ahead With Shell 7th August, 2015

Wales Rally GB is delighted to announce that Shell will be the Official Fuels and Lubricants Partner to the British round of the 2015 FIA World Rally Championship (12-15 November), brokered by Slingshot Sponsorship.

Shell has a long and successful history competing at the highest level of global motor sport. In the FIA World Rally Championship Shell has a well-established Technical Partnership with Hyundai Motorsport, supplying the team with Shell Helix Ultra lubricants. The collaboration with Wales Rally GB represents another valuable platform for Shell to showcase its technology leadership, using motor sport as the ultimate product development test bed.

Last year, Shell supported Wales Rally GB’s ‘Rally Legend’ programme, which honoured legendary ace Ari Vatanen who – together with co-driver Terry Harryman – had famously won Rally GB exactly 30 years earlier in 1984.

“We are delighted to welcome Shell as an official partner to Wales Rally GB,” said Ben Taylor, Managing Director of Wales Rally GB. “Last year, we were able to leverage Shell’s amazing heritage in the sport but this year it is all about the modern day and the company’s exciting Technical Partnership with Hyundai.

“This event is growing quickly in profile and the endorsement of a company such as Shell lends further credibility to the ambitions we have for the rally in the coming years.”

A full range of tickets for Wales Rally GB is now on sale, offering considerable savings for those booking in advance, while access to the Deeside Service Park is free of charge. The latest event and ticket information is available on the official WalesRallyGB.com website.

For further updates, follow Wales Rally GB on Twitter @walesrallygb or join the conversations on Facebook at www.facebook.com/walesrallygb.

 


Hyundai Motor UK is Official Car Partner to Wales Rally GB 31st July, 2015

Wales Rally GB is delighted to announce that Hyundai Motor UK is extending its partnership with Britain’s concluding round of the FIA World Rally Championship, brokered by Slingshot Sponsorship.

Building on last year’s successful affiliation, Hyundai Motor UK has been reappointed as the event’s ‘Official Car Partner’ – a move that reinforces the company’s growing presence at the forefront of the WRC. Hyundai Motorsport’s ambitious team last year secured its first WRC victory, alongside several other podium finishes, and so far this year, has secured podium finishes in Sweden and Sardinia.

The partnership between Wales Rally GB and Hyundai Motor UK will see the i20 WRC car once again featuring prominently on all the 2015 event’s promotional materials including posters, ticketing leaflets and publicity flyers as well as on the walesrallygb.com website and the cover of the official programme.

Hyundai Motor UK will also provide a fleet of liveried vehicles for use on the event by key members of the organisation team and FIA dignitaries.

“It was a pleasure to join forces with Hyundai last year and we are delighted the company will extend its role as ‘Official Car Partner’ to Wales Rally GB in 2015,” said Ben Taylor, Managing Director of Wales Rally GB. “The staging of a major world championship event is a huge project, and we couldn’t possibly achieve it without the support of major partners like Hyundai. Their increased involvement is reflective of the greater commercialisation of the event and demonstrates the value that the rally can bring to partners.”

The Hyundai Motorsport team enjoyed an encouraging Wales Rally GB debut in 2014 when Thierry Neuville just missed out on a podium with a highly creditable fourth position. There was further success, too, in the National Rally with BBC TopGear magazine’s Oliver Marriage taking B2 Class Honours in his Hyundai i20. The team will be running a four car line-up at this year’s Wales Rally GB, which will feature British co-driver Sebastian Marshall, who will be joining promising Dutch driver Kevin Abbring in one car.

Tony Whitehorn, President & CEO, Hyundai Motor UK Ltd commented, “We are delighted to be supporting the smooth operation of Wales Rally GB for the second consecutive year – what better way is there to showcase the robustness of our products than over the tough forest rally routes of north and mid Wales in November!

He continued: “Rallying here in the UK has a significant, engaged and massively enthusiastic audience. We hope that through our continued support we can engage with our consumers in a more dynamic way as well helping to further raise awareness of Wales Rally GB.”

Wales Rally GB features four days of dramatic action, predominantly set on the legendary forest tracks of north and mid Wales in November. Full information and details of significantly discounted advance tickets can be found on the official www.walesrallygb.com website.


Slingshot Sponsorship’s MD Jackie Fast Goes Down Under 16th July, 2015

Slingshot Sponsorship’s MD Jackie Fast will be presenting a two day training course in Sydney, Australia on October 27th and 28th with Marcus Evans. This is a unique chance to hear from one of the industry’s leading experts on how to successfully secure sponsorship in today’s landscape.

With the increase of digital and technology, this has created a seismic shift in the way consumers engage in the world around them – and this has a significant impact on brands and how brands utilise sponsorship to engage with their target audiences.  Slingshot have successfully been a driving force within this new framework of sponsorship and this two day course will show you why traditional sponsorship practices no longer work in today’s industry.

Key takeaways from the event will include:

  • Understanding the new rules of sponsorship
  • Incorporating social media and digital technology to enhance sponsorship activity
  • Learning how sponsorship can grow your business, not just your commercial bottomline
  • Elaborating the market trends on sponsorship sectors including sport, arts, music, conferences and CSR
  • Maximising your true potential

Jackie Fast commented, “I am extremely thrilled to be coming to Australia to present our agency’s framework for sustainable sponsorship for both rights holders and brands.  With an office in Singapore, we can help provide further support our attendees in the long term so I am thrilled to be able to come down and start engaging with the Australian sponsorship industry.”

For more information or to book your place please click here. 

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