London Irish Rugby Experiential Campaigns with St. Patrick’s Party
22nd March, 2011
The highly anticipated London Irish St. Patrick’s Party, event 4 of the Big 5, will kick-off Saturday 26th March at the Madejski Stadium, Reading with a crowd of over 20,000 expected!
The legendary St. Patrick’s Party will include live entertainment and activities for London Irish supporters alongside the London Irish vs Exeter Chiefs game, which kicks off at 3pm. Activities will include brand experiential 
campaigns, set up through the support of Slingshot Sponsorship, London Irish Rugby Club’s experiential/event sponsorship agency. Brands supporting the event include EA Sports, Aviva, Highland Springs, Equifax, Hilton Hotels, Grosvenor Casinos and Pump Technology.
Jackie Fast, Managing Director of Slingshot Sponsorship commented, “By working with brands and the London Irish Rugby Club, we were able to support a series of events that fans can truly get engaged with. Additional activities alongside the games provide families with a full day of entertainment, which is fun for the entire family. This level of engagement is the perfect platform for brands to get involved with, ensuring that their positioning is reaching the audience at a time when it is sought.”
Brands involved had the opportunity to participate in sponsorship by providing an experience for London Irish supporters – an unrivalled opportunity to support London Irish Rugby Club as well as engage with supporters through experiential campaigns they were already running. This provided a great sponsorship opportunity for everyone involved – the brands, London Irish Rugby Club, and most of all the supporters attending.
St. Patrick’s Party tickets are selling fast and with only a handful of seats left be sure to book your ticket today!
Call the Ticket Hotline on 0844 249 1871 or click here to buy tickets.
