Cash Cab Television Show
18th November, 2013
Emmy Award winning Cash Cab attends Slingshot Bootcamp – takes show to Africa.
After acquiring the rights to launch Cash Cab in Africa, Crawford Solar Power approached Slingshot to consult the team about how to integrate sponsorship within the platform.
Cash Cab Ghana had a unique proposition, to champion the use of solar powered vehicles within the show, something unheard of across Africa. Through the Bootcamp, Slingshot developed two days of training which focused upon the key areas of value within Crawford Solar Power’s proposition – helping them to formulate a strategy that would attract corporate sponsorship.
Slingshot’s Bootcamp provided Crawford Solar Power with the tools to go out and source sponsorship for themselves. The Bootcamp provided the team with detailed insight into asset valuation, sponsorship proposals, sponsorship sales as well as account management and measurement.