12th November, 2015
As a key supporter of motor sport across the globe, Shell were interested in creating an engaging presence within the World Rally Championship. Slingshot Sponsorship successfully secured the sponsorship as the Official Fuel and Lubricants partner of Wales Rally GB to access these exclusive rights.
Utilising a unique set of exclusive assets, Slingshot worked with Shell to leverage the partnership with both Wales Rally GB and the Hyundai Motorsport Team. With present across all Wales Rally GB marketing communications and utilising the guest programme with the event Shell were able to engage with key figures from across the business to business sector. This was in addition to the engaging consumer activation across the site where spectators were able to experience virtual reality with Shell and on the road with the Hyundai Motorsport Team onsite at Shell petrol stations to surprise customers helping them fuel up, test lubricants and ensure their cars are in optimum condition.