12th November, 2015
A key team within the World Rally Championship, Hyundai were interested in exploiting this association within the UK market and connect audiences through experience.
Working with Hyundai, Slingshot Sponsorship brokered the partnership with the largest motorsport event in the UK – Wales Rally GB. As Official Car Partner of Wales Rally GB, Hyundai vehicles became the spectator facing vehicle at the event with presence in all marketing communications and media activity utilised across 825 miles over the 4 day event. In addition, Slingshot worked with Hyundai to effectively leverage the onsite rights co-ordinating international internal teams to create a Hyundai Spectator Experience Zone located within the fan park where consumers can interact with a range of activities including virtual reality and photo pods to testing new models of the vehicles.