12th November, 2015
Slingshot Sponsorship coordinated Team Boris – a London-wide campaign to promote the Mayor of London and his three charities’ participation in Ride London 2013.
For the inaugural year of Ride London, the Mayor of London and his three charities employed Slingshot Sponsorship to develop a communications and fundraising platform with the aim to raise £25,000.
Slingshot Sponsorship developed an integrated communications plan for Team Boris which focussed on the development of a website and various social media platforms to enhance Team Boris’ online presence. Slingshot approached numerous high-profile cycling enthusiasts and celebrities to join the Mayor and fundraise.
Through Team Boris, the Mayor’s charities raised over £28,000 within two months. Slingshot Sponsorship recruited 4 well-known celebrities and a total of 42 cyclists from corporates such as ED&F Mann, Cazenove Capital and Barclays. With the help of Slingshot’s communications team, Team Boris was featured in The Evening Standard, City AM and Magic FM and generated a Twitter outreach of over 1,000,000.