12th November, 2015
Having recently launched the new format for music Stems, Native Instruments wanted to support this launch by curating a content series supporting their vision for the future of the music industry.
Offering a diverse overview of the creative processes, the Knowledge Arena gave a wholly unique and engaging platform for Native Instruments to engage directly with artists, consumers, and music industry leaders to support their launch of Stems.
The activation included a content series of workshops onsite in partnership with CDR in order to create the desired strategic shift. As part of the sponsorship, the social strategy resulted in #nativesessions becoming one of the highest engaged hashtags across both festival’s activity.