Red Bull Puts Cliff Diving on the Female Map
5th July, 2012
Slingshot alongside Scandinavian colleagues BITE manage the sponsorship for the Red Bull Cliff Diving Series in Grimstad, Norway. The World Series is cliff diving at its most death defying, with divers descending from heights of up to 28 metres. The Norway event, the second stop in the World Series calendar, takes place this weekend 6-7th July.
This year we managed to secure former female Olympic and World Champion Kari Traa and newcomer Anna Bader to this event in Norway and this recent article (translated from Norwegian) highlights this fantastic partnership that was built to promote the introduction of female cliff diving in the World Series in 2013.
Taken from an interview with Norwegian broadcaster NRK:
“Women should be bolder”, says former Olympic and World Champion Kari Traa as she tries to get more women involved in cliff diving.
On Tuesday Traa was at Justøybroa in Lillesand to sponsor the German Anna Bader, a lone female in the midst of the male-dominated sport. Next year it is determined that female divers will participate in the world series, and so, Bader was invited to Norway by Kari Traa to make a so-called “teaser dive.”
“The last seconds before the precipice, I am very focused. I’m trying to find the right feeling and energy, so at the moment I jump I am one hundred percent focused. It takes a lot of courage, but women are certainly able to carry on with this. I am really looking forward to women competing next year”, said the smiling 28-year-old to NRK.
Tuesday’s event was just a taster of what will happen in Grimstad during the Red Bull Cliff Diving this Saturday.
For more information on BITE and Slingshot Sponsorship’s joint services in the UK and Europe, please click here.
For the full article and to see Bader’s cliff dive on Tuesday at Justøybroa click here.