What Car? Announce Sponsorship Deal with Hankook Tyre UK 9th July, 2012

What Car? has signed a new associate sponsorship deal with Hankook Tyre UK for the 2013 What Car? Car of The Year Awards.  Hankook will also continue to sponsor the Ultra-low-carbon car category.

The What Car? Car of the Year Awards are the most coveted accolades in the automotive industry. The Awards are presented to cars that set the highest standards in their sector after being put through the toughest, most rigorous tests by the most experienced team in the business.

Andrew Golby, What Car? publishing director said: “It’s great news that Hankook Tyre is to be associate sponsor of the 2013 What Car? Awards once again. It is one of the largest and fastest-growing tyre manufacturers worldwide, and the collaboration allows it to communicate with the ever-growing What Car? audience.  Tyres are big business, because at some time, every motorist will need to invest in new tyres.”

Each year, Hankook produces 12 million innovative, high-quality and high-performance radial tyres for passenger cars, light trucks, SUVs, RVs, trucks, and buses as well as motorsports (circuit racing/rallies).

The benefits of the sponsorship deal includes the alignment with the most authoritative and trusted brand in motoring, brand positioning and awareness, extensive PR opportunities, networking and brand association with the awards via a multi-channel promotional campaign.

Tony Lee, Managing Director of Hankook Tyre UK said: “All of us at Hankook are looking forward to working with the What Car? team on what is without doubt the premier UK automotive awards. Tyres may not be very glamorous but they are so very important and we hope that the sponsorship will in turn put Hankook on the shopping list of What Car? readers”.

Andrew Golby continued: “Winning a What Car? Award is good for a car maker’s business. The authority of the What Car? brand sells cars, plain and simple. It adds power to advertising and marketing campaigns and is a huge draw for customers.”

The What Car? Car of the Year Awards event is attended by more than 1000 leading industry figureheads alongside the most influential motoring correspondents from the wider media.

The event is to be held at the Grosvenor House Hotel in London on January 9, 2013 with top-class entertainment yet to be announced. Previous headline acts have included Jonathan Ross, Jimmy Carr, Al Murray and Jo Brand. For more information and table bookings visit www.whatcarawards.com.


2012                       Volkswagen Up                                                   1994                       Peugeot 306

2011                       Audi A1                                                                  1993                       Ford Mondeo

2010                       Peugeot 3008                                                      1992                       Volkswagen Golf

2009                       Ford Fiesta 1.25i 82 Zetec 5dr                         1991                       Rover Metro

2008                       Jaguar XF 2.7D V6 Luxury                                 1990                       Rover 214 Si

2007                       Vauxhall Corsa                                                    1989                       Ford Fiesta

2006                       BMW 320d                                                            1988                       BMW 735i

2005                       Land Rover Discovery                                        1987                       Renault 21 Savannah

2004                       Volkswagen Golf                                                 1986                       Saab 9000 Turbo 16

2003                       Seat Ibiza                                                              1985                       Volkswagen Golf

2002                       Toyota Corolla                                                      1984                       Peugeot 205

2001                       Ford Mondeo                                                        1983                       MG Metro

2000                       Skoda Fabia                                                         1982                       Mercedes 200T

1999                       Rover 75                                                                1981                       Volkswagen Golf

1998                       Land Rover Freelander                                      1980                       Vauxhall Astra

1997                       Renault Mégane Scénic                                     1979                       Peugeot 305

1996                       Peugeot 406                                                         1978                       Renault 20

1995                       VW Polo