Slingshot Sponsorship signs leading charity Mencap
13th March, 2011
Mencap appoints Slingshot Sponsorship to act as their exclusive sponsorship agency across their events.
Mencap, the leading UK based charity helping people with learning disabilities, has appointed Slingshot Sponsorship to develop and implement a new sponsorship strategy across their high-profile events. Slingshot Sponsorship has been briefed to increase awareness as well as increase the commercial value for the charity through creation of sponsorship opportunties.
Slingshot Sponsorship will be responsible for providing Mencap with consulting and implementation for upcoming events such as April Fools – a stand-up comedy at HMV Hammersmith Apollo and the extremely popular Little Noise music festival.
“We are delighted to be working with the Slingshot Sponsorship agency as our exclusive agency”, states Leo Visconti, Head of Corporate Development at Mencap “As a leading UK charity for learning disability, we have a very specific brief and the tailored solutions Slingshot Sponsorship offers works perfectly with our business. We are looking forward to working with Slingshot Sponsorship and being introduced to brands for each of our events”.
Jackie Fast, managing director, Slingshot Sponsorship commented: “For charities in the current economic client, a strategic long-term sponsorship strategy is critical. Mencap is a fantastic charity with amazing events which has huge potential to build brand relationships through tangible sponsorship rights. We are looking forward to applying our expertise in optimising brand media assets and working with such a great cause.”
Mencap supports the 1.5 million people with a learning disability in the UK and their families and carers. Mencap fights to change laws and improve services and access to education, employment and leisure facilities, supporting thousands of people with a learning disability to live their lives the way they want.
We are also one of the largest service providers of services, information and advice for people with a learning disability across England, Northern Ireland and Wales. See www.mencap.org.uk for more information.
About learning disability
A learning disability is caused by the way the brain develops before, during or shortly after birth. It is always lifelong and affects someone’s intellectual and social development. It used to be called mental handicap but this term is outdated and offensive. Learning disability is NOT a mental illness.
The term learning difficulty is often incorrectly used interchangeably with learning disability.