Hammerson shopping centres to host national sustainability roadshow – The Big Positive Weekend
24th February, 2014
Hammerson, the owner of some of the UK’s best known shopping centres, is launching a nationwide sustainability roadshow called The Big Positive Weekend.
Aiming to reach 2 million customers and inspire 200,000 positive pledges, The Big Positive Weekend celebrates the great things people and brands are doing for our communities and our environment. The roadshow is designed to leave visitors inspired and motivated to take small actions that add up to a big positive impact.
The first road show of its kind to be staged by a retail property owner will visit nine of Hammerson’s shopping centres across the country throughout June, July and August, which attract over 200 million consumers a year. The Roadshow will start at West Quay in Southampton and include London’s Brent Cross and Bullring in Birmingham. With a combined audience of over 6 million people, The Big Positive Weekend promises to give great ideas and advice on how to not only be more sustainable but also save money.
The headline sponsor for the Roadshow is Nationwide Building Society. Nationwide has been working hard to reduce its environmental impact and is keen to help individuals do the same, through its Green Homes Guide, which provides practical tips for sustainable homes. E.ON, the energy partner sponsoring the event, will have advisors on hand to help people use no more energy than they need by sharing energy-saving tips, demonstrating smart meters, and discussing free and discounted energy efficient measures which shoppers may be entitled to.
Shoppers will be able to engage with an array of different sustainability focussed activities and displays at each centre, all manned by our Big Positive Ambassadors. As well as activities from our partners, shoppers can become part of a digital photo gallery of ‘positive people’ created live during the event and look at some of the most ‘positive products’ available from Hammerson retailers.
Louise Ellison, Hammerson’s Head of Sustainability, commented, “Our shopping centres present a fantastic opportunity to connect with millions of people; using that platform to raise awareness of sustainability in a fun way that inspires positive action, is a logical step for a responsible business.”
Stephen Uden, Nationwide’s Head of Citizenship said, “We are delighted to be the lead partner of the Big Positive Weekend and hope that it can inspire people to change their lives and their communities for the better. Nationwide has already engaged over two million of its members in its sustainability work over the last year and the Big Positive project will build on this.”
Hammerson is working in partnership with print, logistics and design companies piloting new techniques in order to deliver The Big Positive Weekend as sustainable as possible. Seacourt Printers will be providing print support, and Slingshot Sponsorship is working with Hammerson to source partners that will create a new event on the sustainability calendar.
The Big Positive event will be taking place at:
- WestQuay, Southampton on 14th – 15th June;
- Brent Cross, London on 21st – 22nd June;
- Centrale, Croydon on 28th – 29th June;
- The Oracle, Reading on 5th – 6th July;
- Highcross, Leicester on 12th – 13th July;
- Bullring, Birmingham on 19th – 20th July;
- Union Square, Aberdeen on 26th – 27th July;
- Silverburn, Glasgow on 2nd – 3rd August.