Mencap’s Little Noise Sessions 2012 in Association with Toshiba 3rd December, 2012

Slingshot were back at Mencap’s Little Noise Sessions to witness one of our agency’s favourite events of the year.  We always have a great time over at the St-John-at-Hackney and this year was no different with Gary Barlow, The Maccabees, Ollly Murs, Amy Macdonald (pictured) + many more performing in this truly spectacular venue.

An added dimension for 2012

This year saw Toshiba come on board as Headline Sponsors, in what was their first venture into music sponsorship.  Given it was their first foray into partnering with a music event Toshiba got some great engagement through the platform, utilizing an extensive range of channels to truly leverage their sponsorship of Little Noise.

‘Little Noise Sessions’ app – Creating Excitement

Toshiba’s ‘Little Noise Sessions’ Facebook app held competitions, quizzes and artist bios that got excited fans even more excited during the build up to the week long series of gigs. With the Little Noise Sessions now in its seventh year, the page was full of interesting pieces of information on a range of legendary artists that have performed at the series of acoustic events.

Driving traffic through Pre-Sales & Auctions

In addition to Toshiba’s Facebook app, Toshiba also ran a number of pre-sale ticket promotions to give fans the chance to get their hands on the prized Little Noise tickets, which could be accessed through their Facebook page.  These pre-sales not only drove fans to the fun and interactive content held at ToshibaUK, but meant Toshiba were rewarding the hardcore fanbase that attends Little Noise each year, ensuring higher levels of brand engagement.

Spotify Partnership

In addition to their own activity Toshiba teamed up with one of the other sponsors Slingshot brought on board – Spotify.  Toshiba used Spotify playlists in the build-up to Little Noise to illustrate the calibre of acts that have played in the previous six years, as well as providing more content for their Facebook fans.

On-site Activations

This Spotify partnership supported by an amazing Toshiba ‘section’ full of Toshiba products, some of which held a playlist competition. Users selected a song, with the chance for their song to be played as the opening track for the evening’s entertainment, as well as the chance to win a Toshiba tablet.

There were also promotional staff in the Toshiba section, showing people how to use the latest Toshiba gadgets, along with a photobooth, which gained extensive traffic in between acts.  Check out the photos from all 6 nights here.

Overall, there were 563 photobooth photos uploaded to Facebook, which with an average of 2.5 people in, means 1,400 used the Toshiba Facebook photo booth.  Given that around 9,000 people attend the events, about 20% of those that attended used the Toshiba photobooth over the six nights.  Users got a Polaroid of themselves and were encouraged to go onto the Toshiba Facebook to tag themselves in the uploaded images.

In terms of their digital engagement, Toshiba saw their Facebook following increase from 28,000 – 40,000 in the space of a little over a month.

Charity tie-in

One of the most important aspects from Toshiba’s perspective was the opportunity to get involved in helping out Mencap as a charity.  Not only did Toshiba run a number of fund-raising initiatives during the events (e.g. selling lanyards that contained exclusive Little Noise content), but also got their entire marketing team to volunteer at a local Mencap centre to help a number ofpeople with learning difficulties.

In short, Toshiba’s sponsorship Little Noise allowed extensive engagement through a fantastic music platform, while supporting an extremely important charity.

A huge thank you must go out to everyone at Mencap, Toshiba, Spotify, Jo Whiley and a whole range of other contributors who made the event possible.

The line-up from the six nights:

Monday 19/11/2012 – Gary Barlow, Laura Mvula + Josephine + Nell Bryden

Tuesday 20/11/2012 – Olly Murs, Lawson + Loveable Rogues

Wednesday 21/11/2012 – Richard Hawley, First Aid Kit + King Charles

Friday 23/11/2012 – The Maccabees, Jamie N Commons + Jessie Ware

Saturday 24/11/2012 – Noah and the Whale, Villagers + Lucy Rose + Tom Odell

Sunday 25/11/2012 – Amy Macdonald, Karin Park, Newton Faulkner

Slingshot Sponsorship Renews Partnership with Mencap for 2012 12th January, 2012

Slingshot Sponsorship secure contract renewal with Mencap for 2012

Mencap, the leading UK based charity helping people with a learning disability, has re-appointed Slingshot Sponsorship to continue to develop and implement a new sponsorship strategy across their high-profile events.  After an extremely successful year together, the renewal will see a continuation of Slingshot’s work to increase awareness as well as increase the commercial value for the charity through creation of sponsorship opportunities.

Slingshot Sponsorship will assist Mencap with consulting and implementation for upcoming events including April Fools – a stand-up comedy night at the HMV Hammersmith Apollo; the Little Noise Sessions music festival – an acoustic and intimate, 6-night music event curated by Jo Wiley; the fantastic swimming event Mencap Mile held at the Olympic venue; and many more.

Leo Visconti, Head of Corporate Development at Mencap:

We’ve had a great first year working with Slingshot, who have delivered some excellent sponsorship deals for us in 2011. We are now looking forward to bigger and better for 2012 and some delivering amazing events with Slingshot’s help.

Jackie Fast, Managing Director of Slingshot Sponsorship:

We are pleased to be working with Mencap again in 2012.  The Little Noise Sessions and April Fools are two events that we are always confident of attracting high profile sponsors for.  We’ve really enjoyed working with all the staff at Mencap and look forward to helping them promote their brilliant cause in the year ahead.

If you are interested in finding out more about what Slingshot Sponsorship do, or want to get involved in one of Mencap’s events, please contact: [email protected], or call us on +44 (0) 20 7226 5052

Coldplay's Chris Martin & Jonny Buckland Announced for Little Noise Sessions 2011 2nd November, 2011

Mencap’s Little Noise Sessions, curated by Jo Whiley are today proud to announce Coldplay’s Chris Martin and Jonny Buckland will be headlining on Thursday 24 November, completing the line up for the series of atmospheric gigs. Joining the bill for what will be a night to remember are: Ben Howard, Emile Sande, Michael Kiwanuka and Bebe Black. Tickets go on general release from 7 November with an exclusive presale for subscribers from 4 November. Sure to sell out fast subscribe NOW at

Due to unprecedented demand Mencap have also released additional tickets for the following SOLD OUT shows: Tuesday 22 November with Elbow, Maverick Sabre and Ren Harvieu. Friday 25 November with Goldfrapp and Alpines. Saturday 26 November with Example, Ed Sheeran, Birdy and Fenech Soler. Also performing at this year’s Little Noise Sessions areMarina & The Diamonds, Icona Pop, Spark on 23 November and Sinead O’Connor and King Creosote on 27 November.

This year Mencap’s Little Noise Sessions are heading to a new home St. John-at-Hackney to once again showcase a series of stunning stripped back performances from some of the hottest names in music. Our new iconic venue is set in the heart of Hackney, with over 700 years of history and now plays host to it’s FIRST EVER music festival.

Chris Martin said:

Jo does amazing work for Mencap, we are thrilled she asked us to play and are honoured to be part of this special night

Mencap ambassador Jo Whiley said:

We are delighted to welcome the return of Chris Martin and Jonny Buckland to headline an extra special night for Mencap’s Little Noise Sessions. With a week of unbelievable shows, this year is set to be one of the most exciting and inspiring we’ve had to date. I can’t wait!

Subscribers to the Little Noise Sessions website have exclusive access to a host of great content including; priority ticketing, backstage footage, audio, photos and all the latest news from the Little Noise backstage blog, for just £6 for six months. Your subscription fee will go directly to Mencap to raise vital funds to support people with a learning disability.  Visit to subscribe now!

To keep up to date with all the latest information on Mencap’s Little Noise Sessions follow us on Twitter @Little_Noise and #LittleNoiseSessions or stop by and check us out on Facebook

The Line-Up So Far:

  • OPENING NIGHT – Elbow, Maverick Sabre solo performance, Ren Harvieu
  • WEDNESDAY 23 NOVEMBER – Marina & The Diamonds, Icona Pop, Spark
  • THURSDAY 24 NOVEMBER – Coldplay’s Chris Martin and Jonny Buckland, Ben Howard Emile Sande, Michael Kiwanuka, Bebe Black
  • FRIDAY 25 NOVEMBER – Goldfrapp, Alpines
  • SATURDAY 26 NOVEMBER – Example, Ed Sheeran, Birdy, Fenech Soler
  • SUNDAY 27 NOVEMBER – Sinead O’Connor, King Creosote

There are 1.5 million people with a learning disability in the UK. Mencap works to support people with a learning disability and their families and carers by fighting to change laws and improve services and access to education, employment and leisure facilities. Mencap supports thousands of people with a learning disability to live their lives the way they want.

Slingshot Sponsorship signs leading charity Mencap 13th March, 2011

Mencap appoints Slingshot Sponsorship to act as their exclusive sponsorship agency across their events.

Mencap, the leading UK based charity helping people with learning disabilities, has appointed Slingshot Sponsorship to develop and implement a new sponsorship strategy across their high-profile events.  Slingshot Sponsorship has been briefed to increase awareness as well as increase the commercial value for the charity through creation of sponsorship opportunties.  

Slingshot Sponsorship will be responsible for providing Mencap with consulting and implementation for upcoming events such as April Fools – a stand-up comedy at HMV Hammersmith Apollo and the extremely popular Little Noise music festival.

“We are delighted to be working with the Slingshot Sponsorship agency as our exclusive agency”, states Leo Visconti, Head of Corporate Development at Mencap “As a leading UK charity for learning disability, we have a very specific brief and the tailored solutions Slingshot Sponsorship offers works perfectly with our business.  We are looking forward to working with Slingshot Sponsorship and being introduced to brands for each of our events”.

Jackie Fast, managing director, Slingshot Sponsorship commented: “For charities in the current economic client, a strategic long-term sponsorship strategy is critical.  Mencap is a fantastic charity with amazing events which has huge potential to build brand relationships through tangible sponsorship rights.  We are looking forward to applying our expertise in optimising brand media assets and working with such a great cause.”


About Mencap

Mencap supports the 1.5 million people with a learning disability in the UK and their families and carers. Mencap fights to change laws and improve services and access to education, employment and leisure facilities, supporting thousands of people with a learning disability to live their lives the way they want.

We are also one of the largest service providers of services, information and advice for people with a learning disability across England, Northern Ireland and Wales. See for more information.

About learning disability

A learning disability is caused by the way the brain develops before, during or shortly after birth. It is always lifelong and affects someone’s intellectual and social development. It used to be called mental handicap but this term is outdated and offensive. Learning disability is NOT a mental illness.

The term learning difficulty is often incorrectly used interchangeably with learning disability.