Slingshot Sponsorship to Deliver ‘Team Boris’ for the Mayor’s Charities at Prudential Ride London 2013
9th July, 2013
Slingshot Sponsorship has been announced as the representative agency for Team Boris raising funding for the Mayor’s Charities for this year’s Prudential Ride London which is taking place across the city during the 3rd-4th August 2013.
Throughout the Prudential RideLondon campaign, Slingshot Sponsorship will be co-ordinating ‘Team Boris’ – a London-wide campaign to promote the Mayor of London, Boris Johnson’s involvement with Ride London, on behalf of his charities that aim to support London’s future. Slingshot Sponsorship will be creating, developing and co-ordinating the Team Boris campaign with the objective of securing funding and support for the Mayor’s charities.
Developed by the Mayor of London and his agencies, Prudential RideLondon promises to be a world-class festival of cycling set in the beautiful backdrop of the capital city. The unique event combines fun and accessible elements of a free family ride in central London with the excitement of watching the world’s best professional cyclist’s race in the Prudential RideLondon-Surrey Classic and Prudential RideLondon Grand Prix. Amateur cyclists will also participate in the Prudential Ride London-Surrey 100 to raise money for the Mayor’s Fund for London, The Legacy List and the Mayor of London’s Fund for Young Musicians.
Jackie Fast, Managing Director, Slingshot Sponsorship expressed ‘We are honoured to be tasked with the development and co-ordination of ‘Team Boris.’ Being based in London, it is sometimes hard to believe the extent of poverty that exists throughout the capital, the Mayor’s charities are engaging in some truly inspiring work and we are excited to explore exciting opportunities around Prudential Ride London to assist this cause.’
The Mayor’s Charities run a range of projects that will create 500 apprenticeships and other employment opportunities for local young people; deliver 3,000 much-needed music grants to inspire young Londoners; provide 5,000 free breakfasts to hungry school kids; supply 400 reading volunteers to help children who are struggling and inspired over 3,000 school children with creative education projects connected to the Olympic Park – as well as supporting the capital’s most innovative arts organisations. These schemes ensure young Londoners achieve their full potential life, education, arts and music.