Ambush Marketing & the London Olympics 14th February, 2011

With the upcoming London 2012 Olympic and Paralympic Games, brands have joined in the big race to bag top sponsorship slots. The London 2012 Games is expected to attract an unprecedented number of visitors and a worldwide viewership, hence the attraction for sponsors is evident.

However, there are brands that cannot afford an association with an event of this magnitude, as well as those that can, but choose not to. This brings us to the issue of guerrilla or ambush marketing.

A legal sponsorship involves purchasing rights to the use of a property for promotional purposes. Ambushing refers to using a property without a right in a way that deflects attention from the main sponsor, or creating an association with a person, an event or a team without the right to do so. Here, a brand takes advantage of a highly publicised event without paying any sponsorship fees. Regarded by many as immoral, this cost-effective and strategically valuable marketing technique continues to attract big brands and master-marketers.

Some interesting ambush marketing strategies by brands during past Olympic Games include:

  • Reebok was the Official Sponsor of the games in 1996, while Nike purchased billboard spaces in close proximity of the venue and handed out team flags with Nike’s logos on them to spectators, ensuring their visibility both on and off camera. Nike thus clearly stole the limelight and sabotaged Reebok’s sponsorship goals, without having to pay for the rights to do so.
  • In 2008, Li Ning, China’s sport-star was chosen to light the Olympic Torch, which he did so while wearing  shoes from a sportswear line that he had founded with the official sponsors Adidas standing on the sidelines. The publicity that followed this stint got Li-Ning’s brand more coverage than the lighting of the torch itself.
  • During the Sydney Olympic Games in 2000, Official Sponsor Ansett Air’s major competitor, Quantas Airlines increased advertising under their slogan ‘The Spirit of Australia’, which was very similar to the Olympic Game’s slogan “Share the spirit”.  
  • During the 1994 Winter Olympics in Lillehammer, Norway, American Express launched a campaign that stated, “If you’re travelling to Lillehammer, you’ll need a passport, but you don’t need a Visa”. This was due in response to Official Sponsor Visa’s claims that American Express was not accepted as credit card at the Olympic Village.  It will be interesting to see what else they come up with for the London Olympics.

The London Olympic Games and Paralympic Games Act have introduced the London Olympics Association Right (LOAR) which provides LOCOG with the exclusive right to authorise persons to use and exploit any visual or verbal representation (of any kind) which is likely to create, in the public mind, an association between the London Olympics and goods or services, or a person who provides goods or services.

Furthermore the Act sets out a variety of words such as “games”, “2012”, “Two Thousand and Twelve” and “twenty twelve” which must not be used in combination with any of the following words, “gold”, “silver”, “bronze”, “London”, “medals”, “sponsor” or “summer” in an unauthorised manner which will be likely to suggest to members of the public that there is an association with the London Olympics.

Official Sponsors and commercial partners can therefore be granted exclusive rights by LOCOG under the Act to associate themselves with the games.

However, with increased restrictions comes increased use of creative marketing techniques in order to win market share through competitive brands.  It will be interesting to see both how LOCOG will manage this and even more interesting to see how competitive brands will try and overcome it.

Global Action Plan supports London Irish Big 5 10th February, 2011

Global Action Plan has signed on to support London Irish Rugby Club alongside the London Irish Big 5, set up through the Slingshot Sponsorship agency. The legendary rugby club has this season expanded the annual St. Patrick’s Day Party into five big events with live entertainment and activities for supporters young and old. 

Global Action Plan is an award winning environmental charity that works with all kinds of groups, from school children to corporate employees, to bring about engagement and action on sustainability issues. For the London Irish Big 5 events, Global Action Plan will be promoting their youth volunteering project, Climate Squad, with its wide-reaching environmental initiatives; Operations Pump It Up and Bust-a-flush.

Some of the young volunteers will be based in the car park of the Madejski Stadium pumping car tyres and explaining to car owners how keeping your car tyre pressure at the recommended level can save you up to 8% on fuel costs and reduce emissions.

Felicity Greenland, London Irish Marketing and Events Director, comments: “We are very happy to have Global Action Plan involved in our Big 5 programme. We are excited about helping to showcase environmental issues as well as providing an engaging experience for our supporters.”

Through their support, Global Action Plan will be provided with a fantastic profile opportunity to get involved in sport sponsorship and to promote their cause to an engaged audience.

Trewin Restorick, Global Action Plan CEO, states: “We are looking forward to bringing our Pump it up Programme to London Irish and the Big 5.  We can’t wait to showcase how our charity works and how young volunteers can get involved.”

Global Action Plan has agreed involvement with the February 12th – Valentines vs Newscastle Falcons and the February 26th– Festival of Rugby vs Harlequins. 

More Information

London Irish Big 5: http://www.london-irish.com/Big5.ink

Global Action Plan: http://www.globalactionplan.org.uk/

Slingshot Sponsorship: localhost:8080/slingshotsponsorship.com

Slingshot Sponsorship Wordle & our 3 Key Terms 7th February, 2011

Although not shocking, I recently created a Wordle that highlighted the most commonly used words on our blog.  Unsurprisingly, three key words outside of the word sponsorship came up: Audience, Brand, and Marketing.

Audience

Without an audience sponsorship cannot exist.  An audience is the most relevant part of a sponsorship as it is the key reason why brands use the sponsorship platform as a marketing tool.  Although the benefits and perks of sponsorship are always great – exclusive access to unique events, such as the pit at Formula1 and tickets to private concerts – these no longer are the key reasons brands choose sponsorship. 

Sponsorship creates access to a brand and builds relationships faster than straight forward advertising through the built-in goodwill and association.  The audience is typically already engaged with the platform and presents a prime opportunity to slowly enhance this through brand relationships or dramatically change brand perceptions through positioning.

The audience is key and should always be the core focus of how brands can cleverly positioning their marketing and experiential activity with their sponsorship rights in order to create an impactful campaign.

Brand

The brand fit is also crucial to a successful sponsorship.  As noted, brands can utilise sponsorship for a number of reasons – launching a product, brand awareness, changing positioning and changing perceptions to name but a few.  Depending on the rights and activation strategy, the brand health needs to be considered to ensuring that sponsorship doesn’t intrude on the rights purchased.  Many consumers, especially in the charity or government sector, can sometimes view sponsorship as a commercial ‘sell out’ against the brand, which may turn into a lack of audience, which then negatively influences what the brand sponsor set out to achieve in the first place.  These issues need to be considered from both parties when purchasing sponsorship rights and when bringing on board sponsors.

Marketing

Sponsorship is a form of clever marketing – or we think so at least!  However, basic marketing techniques need to be applied when using sponsorship to ensure that value is delivered for both parties.  One of the key things that I think the sponsorship industry continues to fail in comparison to the marketing industry is measurement.

Historically, sponsorship has been difficult to measure and therefore became an afterthought.  However, with more red tape in the sponsorship industry, ROI and measurement is vital and needs to be built into sponsorship activation strategies at the outset.  Measurement in sponsorship can be as simple as focus groups and surveys to as complicated as consumer purchase behaviour patterns with brands. 

Whatever the strategy, it should be discussed and built into whatever sponsorship you are developing in order to comparatively show how sponsorship can truly outperform standard marketing campaigns.

Sponsorship resurges in the Marketing Mix 23rd January, 2011

Sponsorship, once a symbol of corporate excess and indulgence, is resurgent as marketers find a new place for it within the marketing mix.

As sports fans will be all too aware, many leading companies and brands are pulling out of their sponsorship deals with major sporting events, high-profile teams and sports stars as they look to shore up their marketing budgets. Prominent sponsorship deals such as Honda’s Formula 1 racing team, Vodafone’s long relationship with the English Cricket Board and the Derby, and GM’s endorsement deal with Tiger Woods are just a few of the notable examples of the lucrative partnerships that have bitten the dust as embattled companies rein in their marketing spend.

The hundreds of column inches given over to these tales of woe has created the impression that the golden age of the sponsorship deal has been dealt a severe blow by the Credit Crunch. However, while many of these multi-million pound sponsorship deals are drying up, there is surging interest among marketers to find new sponsorship vehicles. This has seen the integration of brands that are not natural competitors, but nonetheless share the same target audience. Thomas Cook has just signed up to sponsor Kiss FM’s Saturday night ‘Kissalicious’ show, their very first media spend on their Club 18-30 brand in four years.  The Co-operative is the new sponsor of the next instalment of the High School Musical franchise, their second deal with a Disney-owned series.

 Why include sponsorship in the marketing mix?

Sponsorship is a powerful way to engage with consumers. At a time when people are constantly marketed to through an increasing number of channels, engagement is vital for marketers to get their message across to their target audiences. Sponsorship is a medium which can facilitate this by creating tangible ‘touchpoints’ for the consumer to come into contact with and interact with a brand. Entering into a sponsor partnership can give a brand access to a space outside the reach of regular marketing channels, as well as create unique touchpoint opportunities through which to build brand awareness.

 Sponsoring a sporting spectacle, team or cultural event is also a way to foster within the target audience positive feelings towards a brand. Aligning a brand with something about which the target audience feels passionate can serve to create goodwill. It is an age old fact that people tend to favour others who like the same things as they do; this dynamic is no less true when it comes to forming a relationship between brand and audience.

This engagement between brand and audience is vital to engendering ‘receptivity’ in consumers, which is especially useful for a company trying to launch a new product or break into a new market. Even if a brand has been successfully established in one field, it can still find it difficult to penetrate a new market because of a lack of audience familiarity. Through sponsorship, the target audience can be ‘primed’ to be receptive to the brand, which means that they will be more likely to pay attention to specific marketing messages. 

Finding the right sponsorship deal

Sponsorship is usually classed as an ‘above the line’ activity because of its mass engagement between a brand and a broad audience. However, while the essential marketing principles of sponsorship are common to every sponsorship deal, marketers are now unlocking its ability to deliver the benefits normally associated with ‘below the line’ marketing channels. Traditionally, the grand sponsorship deal was as much about the kudos of being seen to be a patron of prestigious sports and arts spectacles, as it was an exercise in engagement. Nowadays, finding the right sponsorship vehicle, as opposed to the most illustrious, is vital for measurability and demonstrating ROI.

Integrating sponsorship into the marketing mix means that the targeting strategy behind a sponsorship programme should be no different to that for any other form of direct marketing campaign. Outside of sport and entertainment, marketers are now turning their attention to sponsoring non-traditional vehicles that lack a broad public profile, but are nonetheless the right medium for reaching their exact target market. Recent sponsorship deals we have done for the Direct Marketing Association (UK) (DMA) with sponsors Royal Mail, ITV, Equifax, VisitScotland and other major brands, show how effective these partnerships can be.

For example, Equifax, a global leader in credit and business information, recently signed a deal to become the official data sponsor of the DMA to promote its ‘Heart of Data Intelligence’ campaign to the UK marketing industry. As many of the DMA’s 900 corporate members are prime users and suppliers of data, this was the exact market Equifax wanted to target. The sponsorship deal has enabled Equifax to engage with its target market through having a strong brand presence at the DMA’s 2009 and 2010 DMA Awards, regional and networking events, data-focused seminars, conferences and symposia, and the Young Spark Award organised by DMA Scotland. Equifax has integrated this sponsorship into its marketing campaign and reach potential customers in ways that are not possible through other channels.

As this partnership shows, sponsorship is a versatile marketing channel that is well suited to B2B brands, not just B2C brands. While sport and the arts may be the first sponsorship vehicles that come to mind, there are many more opportunities available for the marketer to consider. Sponsorship can actually work better for B2B brands than B2C as there is more flexibility to the relationship and the audience is highly targeted.  If you have not yet thought about integrating sponsorship into your marketing mix, or felt it wasn’t useful to your type of business, take a look at your current market and what your competitors are doing – it may surprise you.

Email Newsletter Sponsorship: How to do it and Why 17th January, 2011

Email marketing is one of the most effective marketing channels available, ensuring a wide reaching audience and proven results.  E-Newsletters are particularly useful for organisations as a tool for communicating with customers, building engagement, driving traffic, and directing customers to key content.  And, with a groundswell of readers behind it, an email newsletter can be used as a platform for sponsorship –  providing a great revenue opportunity as well as a great marketing opportunity for potential brand partners  to create new engagement opportunities with your audiences. 

Sponsorship of e-Newsletters can be a powerful way to tap into a new customer segments and  aligning your brand to relevant and complimentary  topics or propositions.  It helps increase exposure in a receptive environment (your customers’ inbox) and can subtly promote your brand whilst gaining goodwill through association.

For the converted, there are a variety of e-Newsletter sponsorship investment levels to consider, which vary according to type of audience (mass market B2C vs niche market B2B), frequency (daily vs monthly), and style of content (promotions vs editorial).  From a cost perspective, most range between £1,000 and £3,500 a campaign (which may translate to a one off, mass market hit, or a monthly ‘takeover’ of display ads). 

A great example of an e-Newsletter sponsorship opportunity is eConsultancy, who offer a prime position on their daily alerts for £2,250, which is sent out to a 10,000 to 12,000 opted-in subscriber list. 

However, not all e-Newsletters are appropriate for the task.  There are a few points that we always take into consideration when talking to clients about before considering this style of sponsorship.  Here’s a quick overview:

1.  Audience: an e-Newsletter can only be sponsored if it attracts an audience that is either sufficiently large or very niche.  To state the obvious, B2C e-Newsletters require a large audience to be of interest, whilst B2B e-Newsletters can deliver value with smaller audiences with greater purchasing power.  If you have an e-Newsletter that might be attractive to sponsors, but you don’t yet have a sponsorship sales strategy, you will need to demonstrate value in your audience through proof  of size, quality and engagement of your audience.  Most email marketing applications will provide you with basic analytics tools to generate this information.

 2.  Measurement: ROI is key to sponsorship and vital for brand sponsors when choosing who to spend their marketing budget with.  Analytics tools will also provide publishers and sponsors with all of the necessary metrics to understand views, click throughs and open rates; and it is this data that will ensure that pricing and value for money are maintained at the right level.

 3.  Resource: sponsorship is not just about attaching someone else’s brand to yours.  For this style of sponsorship to be successful there needs to be a dedicated team behind it that understands data, brand synergies, and the ability to unearth unseen co-branding opportunities.  This is no small task, but this kind of attention to campaign management can turn e-Newsletter sponsorship opportunities into gold.

5 Sponsorship Predictions for 2011 5th January, 2011

We anticipate that 2011 is going to be a great year with a lot of changes in sponsorship.  Not only for Slingshot Sponsorship, having recently signed some exciting clients including Haymarket and London Irish, but also for the sponsorship industry as a whole.  With the Olympics around the corner, an interesting shift in marketing that has occurred as cause of the recession last year, as well as public funding cuts, we think sponsorship will take on a whole new meaning in 2011.  We anticipate it will be a shift for current sponsors, rights holders, and brands alike looking to break into sponsorship.  We can’t wait! 

But before the year starts, we thought we’d put some of our 2011 predications together and then see how they play out!

  1. More Engaging Sponsorship Campaigns: following the trend seen in 2010, we anticipate that the industry will become more creative in regards to creating brand engagement campaigns through sponsorship.  Especially with the 2012 Olympics around the corner, everyone will be vying for the title of activation champion and devising some thought provoking campaigns to catch the attention of brands. 
  2. Decrease in Brand Ambassadors: after the backlash of negative publicity surrounding Tiger Woods and Wayne Rooney, we expect that we’ll see a decrease in the sponsorship of individuals and signing of brand ambassadors.  Especially considering that the economic climate is still difficult, marketing directors are finding more red tape in regards to negotiations with the leading sports and music stars.
  3. Increase in Sponsored Events and Tournaments: as a result of the decrease in brand ambassadors, brands will be looking to for new sponsorship opportunities to align themselves through main sponsorship of the events and/or tournaments.  This will provide brands the opportunity to align themselves to the sport while minimising the risk of negative individual publicity.
  4.  Increase in Digital Sponsorship: digital sponsorship activation is starting to really take shape and drive sponsorship opportunities.  In 2010, we saw an increase in iGaming companies sponsoring sports – especially premier league football.  The introduction of these sponsorship deals has helped develop the rights owner’s digital strategy with the sponsor, enabling them to create synergy of digital resource.  Our favourite digital sponsorship campaign in 2010 was the Manchester United vs Manchester City online campaign with slogans that fans could submit online for the promotional campaign produced by Betfair.  This showed a great leap in digital sponsorship activation led by a digital sector based sponsor.
  5. Cluttered Market for Public Funding: due to public funding cuts in the United Kingdom, we anticipate that there will be an influx of adequately written sponsorship proposals for fantastic CRM programmes sent directly to brands.  As such, this will make it harder for sponsorship proposals to really stand out from the crowd.  This creates a great opportunity for sponsorship agencies to help educate the market and aid in creating credible and sustainable sponsorship programmes in 2011.

Whatever 2011 holds, we’ll be sure to keep you posted on our Slingshot Sponsorship Blog.  To ensure you don’t miss anything, please sign up on the right hand side of this post.

Slingshot Sponsorship wishes you all the best for 2011!


Top 10 Sponsorship Sales Tips 6th December, 2010

Sponsorship sales cannot be done by ad sales teams!

Great sponsorship sales people are hard to come by.  Successful sponsorship sales people typically have a unique combination of skills including marketing, planning, communication and of course sales to be able to stay in the industry.  We try to help uncover the secrets of success by outlining Slingshot Sponsorship’s Top 10 Sponsorship Sales tips:

  1. Sell the benefit: in sponsorship, benefits vary depending on the sponsor company and rights owner.  Sponsorship sales people are able to articulate this by taking one benefit and adjusting it to meet the needs of the prospect.  For example, a VIP table at an event may be perfect for dining clients as well as equally perfect for incentivising staff.  This leads on to the second tip…
  2. Do your research: in order to sell the benefit, you need to understand the prospect’s objectives and how your sponsorship can meet those needs.
  3. Speak in their language: although everyone in the sponsorship industry understands what activation is, the CEO of a telecommunications company who has never sponsored anything previously will not know what this means.  By speaking in the same language, you are not only understanding the prospect, but also making it very easy for them to say yes.
  4. Create tangible benefits: brand association is a word thrown around a lot.  Of course this is one of the benefits of sponsorship; however, is incredibly difficult to justify.  Great sponsorship sales people talk about prestige of association, but rarely lead with this.
  5. Measurement: sponsorship sales people understand ROI and how to attribute sponsorship to it.  Measurement is key and is always brought up in sponsorship sales conversations.
  6. Mimic body language: by mirroring their body language (not in an obvious way!) you help make them feel at ease.
  7. Listen: without listening, you won’t understand the brief or their objectives.
  8. Provide solutions: sponsorship is a cost-effective marketing technique with added value.  Explaining sponsorship as a marketing tool and comparing this against their other marketing platforms within their marketing mix is key.
  9. Talk about their business: by understanding their business, you will be well on your way to helping their business.
  10. Smile: people like to work with people that they like.  This of course doesn’t always happen, but it goes a long way in deciding who to build a long term relationship with!

How to Find the Right Sponsorship Agency 26th April, 2018

Finding the right sponsorship agency can be tricky. Each agency pitching for your business will be doing their utmost to convince you that they are the best people to help with all your sponsorship needs. But how do you make a decision that boosts your business, rather than one you live to regret?

To help you find a sponsorship agency that can deliver everything you need, here’s a list of eight questions you should ask any prospective agency. It’s important to ask these questions and get the answers at the outset, rather than a few months down the line when you’re wondering if you’ve picked the wrong sponsorship agency.

1. Where do you think we need help?

You probably have a fair idea of what you want from a sponsorship agency, but it’s a good idea to ask this question before you tell them exactly what you need for two reasons. Firstly, any prospective account manager can repeat your list of requirements to you, so putting the onus on them will give you a better idea of how well they understand your business and how much they’ve done their homework. Secondly, they may actually suggest some things you hadn’t thought of that should be added to your list of requirements. The sponsorship agency may offer a range of services beyond what you thought you needed, enabling you to get greater return from them than you had imagined.

2. Why do you think we’ve been unsuccessful in the past with getting or activating sponsorship?

This will tell you whether the sponsorship agency have gone to the trouble of looking at your past work and coming up with ideas on how they could improve it. If it becomes apparent that they’re just reeling off a list of standard services not tailored to your business, that’s a good indication that they haven’t put much effort into pitching for your business.

A good answer will give you confidence that the agency understand your business and how they can help it. It may even generate the first few tasks that you and the sponsorship agency need to tackle, assuming you start working together.

3. Do you have any clients with similar property rights to ours and how successful were you in helping them achieve their goals? 

Whether you operate in the fields of sport, fashion, entertainment or B2B, you need to be confident that the sponsorship agency understands your sector and has a good contacts network. Ask for specific examples of success backed up by quantifiable results. “We did some really great work with such-and-such client,” is not good enough.

4. How many people work at your sponsorship agency and how many of you will be working on my campaign? 

It doesn’t take a team of hundreds to manage a sponsorship relationship, but you need to ensure that your sponsorship agency has the resources necessary to manage your campaign effectively.

Find out whether you will have one dedicated account manager and point of contact. The last thing you want is to find yourself being passed around the sponsorship agency’s switchboard in your hour of need!

5. Who will be our account manager at the sponsorship agency?

Find out if the person you’re already dealing with will be your account manager going forward. If the agency person you initially meet won’t be your main contact, then insist that the account manager who will be gets involved with your discussions early on. You don’t want to commit to a relationship with someone you’ve never met!

You’ll need a strong working relationships with the person or people you’re trusting to manage your sponsorship programme. You don’t want to agree the deal with someone you have full faith in only to never see them again and find yourself dealing with someone you feel isn’t up to the task.

6. What measures will you put in place to track the success of our sponsorship campaign?

Agreeing the measurable KPIs at the outset is vital. It will help the sponsorship agency know exactly what you expect, and give you a fair idea of what they think they can achieve. It may require some back-and-forth or negotiation, but it will save a lot of trouble down the line.

There’s nothing worse than finding yourself arguing with your sponsorship agency that they haven’t hit their targets when they’re insistent that they have. Good targets equals good results.

7. Do you have existing contacts that would help secure sponsorship deals?

Ideally, the sponsorship agency will have plenty of existing relationships with companies that would be interesting in sponsorship opportunities around your business. Don’t expect them to list every name and number in their little black book, but you should at least have faith that they can open doors you can’t.

If they don’t have existing contacts in your sector, make sure you find out how they will build relationships and source prospective sponsors.

8. What are your sponsorship agency fees? 

Don’t be afraid to talk about money from the start. If the sponsorship agency are way beyond your budget, they’ll appreciate discovering this early on, rather than investing hours’ of work only to be told you can’t afford them.

The agency fees will obviously have an impact on your budget, but don’t necessarily opt for the cheapest offer on the table. Try to pick your sponsorship agency based on the potential ROI, rather than just the upfront cost. Work out what each prospective agency can deliver for you compared to how much they will charge and make your decision based on that.

Obviously you won’t want to spend more on agency fees than you can help to get back in increased business. This article on ‘How much revenue could my project earn through sponsorship?’ will help you make that judgment.


Top Ten Sponsorship Blogs You Should Read 13th October, 2010

I recently attended the Think!Sponsorship Conference held in London and one of the most practical tips that I took back to Slingshot Sponsorship (aside from long-term sponsorship strategy ideas) was that blogs with ‘Top Tens’ tend to be the most popular and the most shared.  This struck a cord with me – although I have a top ten tips list in my head and I always tend to retweet and read top tips, I have never actually put together blogs sharing this information.

As such, I will aim to add some Top Ten Sponsorship Lists to our Slingshot Sponsorship Blog, the first being our list of top ten sponsorship blogs you should read.  Sponsorship blogs are one of the most important resources we use at Slingshot Sponsorship as it helps keep us up-to-date with all the sponsorship deals and news both nationally and internationally.  Our team at Slingshot Sponsorship pride ourselves in continually learning from others, so we read these sponsorship blogs religiously and you should too!

Slingshot Sponsorship’s Top Ten Sponsorship Blogs (not in order!)

  1. Brand Republic & Marketing Week: These are great sources of sponsorship information for some of the big deals that come through with a focus on the UK.  Also is a great source for innovative marketing campaigns and brand partnership ideas.
  2. Sponsorship & Sports Marketing: This is a great resource for sponsorship information as well as sponsorship blogs in the UK.
  3. IEG Sponsorship Blog: This blog holds practical information for people wanting more information on how to create successful sponsorships.
  4. Sponsorship Insights Group: Great breakdown of blog categories so you can find the sponsorship information you need quickly.
  5. Power Sponsorship: Well known in the industry, Kim Skildum-Reid provides practical sponsorship knowledge and best practice tips.
  6. Partnership Activation: Great blog that focuses on brand partnerships – fantastic for case studies.
  7.  Sponsorship Consulting Blog: Sponsorship blog, with a focus on sport sponsorship.
  8. Generate Sponsorship Blog: Great for sport sponsorship activations and opinions in the sponsorship industry.
  9. Synergy Sponsorship Blog: Great for reviews and updates from both a sponsorship and brand perspective.
  10. Slingshot Sponsorship Blog: And of course, we couldn’t miss out our own blog featuring sponsorship insight, top sponsorship tips, and general sponsorship and brand partnership developments.

If you have any other sponsorship blogs you’d like to share, please be sure to add your comments and your sponsorship links below!

Happy reading!