Chartered Institute of Marketing
23rd June, 2017
During the CIM’s rebrand in 2014, the organisation wanted to restructure their commercial offerings and hired Slingshot Sponsorship to develop a 3 year commercial plan.
CIM’s membership comprises of leading marketers – a prime audience for B2B sponsorship. Although sponsorship had been undertaken previously, the organisation felt they were not able to truly capitalise on it due to resource constraints. The time of the rebrand was perfect to launch a completely new proposition with partnership approached in a more innovative way by looking at the key physical and online assets – creating exclusive access and activation that resonates.
With a new commercial team hired to deliver the strategy Slingshot created, CIM developed and built a completely new sponsorship department.