19th January, 2016
Following the extremely successful London Olympics, the gold winning GB Taekwondo team wanted to build stronger relationships with brands in the Road to Rio 2016 and worked with Slingshot Sponsorship to create the commercial strategy and take the opportunity out to market.
Taekwondo ranked the third sport within Team GB in terms of ROI from investment to medals won at the London Olympics. From their success, they wanted to capitalise on interest and actively went out to brand partners for their Road to Rio. By harnessing a unique set of assets and significant athlete access, GB Taekwondo created a number of successful staff engagement programmes for their partners in the lead up to Rio Olympics. These programmes built up direct relationships between staff, their families and the athletes that will form Team GB. We can’t wait to see the results!