London Irish Rugby Club
18th November, 2013
Bums on seats, more often.
The London Irish Rugby Club has a loyal fan base; however, they wanted to sustain a higher attendance throughout the entire season. The most successful game and event, the St. Patrick’s Party, annually attracts a record breaking number of spectators. Based on this concept, London Irish expanded the idea to an additional 4 games – creating the Big 5.
Slingshot Sponsorship was tasked with helping London Irish develop and optimise this opportunity – creating sponsorship and brand partnerships to reduce the additional event expenditure that would have been required to put the event series together.
The London Irish Big 5 has attracted a crowd of 100,000+ across all five events, with sponsors including McCain Foods, Aviva, EA Sports, Hilton Hotels and Global Action Plan.