London Irish Rugby Club 18th November, 2013

Bums on seats, more often.

The London Irish Rugby Club has a loyal fan base; however, they wanted to sustain a higher attendance throughout the entire season.  The most successful game and event, the St. Patrick’s Party, annually attracts a record breaking number of spectators.  Based on this concept, London Irish expanded the idea to an additional 4 games – creating the Big 5.

Slingshot Sponsorship was tasked with helping London Irish develop and optimise this opportunity – creating sponsorship and brand partnerships to reduce the additional event expenditure that would have been required to put the event series together.

The London Irish Big 5 has attracted a crowd of 100,000+ across all five events, with sponsors including McCain Foods, Aviva, EA Sports, Hilton Hotels and Global Action Plan.

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